

Prof Bruce
Professor Bruce M. Firestone, B. Eng. (Civil), M. Eng.-Sci., PhD.
Entrepreneurship Ambassador, Telfer School of Management, University of Ottawa
Executive Director, Exploriem.org
Founder, Ottawa Senators
Real Estate Broker and Mortgage, Century 21 Explorer Realty Inc., Brokerage
Author, Entrepreneurs Handbook II, Quantum Entity
Short CV: .doc file or .pdf file
Full CV

Prof Bruce on Pinterest
Firestone Clark Report
Entrepreneurs Handbook: Foreword
Entrepreneurs Handbook from Lulu.com
Century 21 Explorer Realty Inc.
Exploriem.org
Ottawa Real Estate News
MiniOffice.org
LearnByDoing.ca
Ottawa Business Journal
EQ Journal
Urban Dictionary Channel 1
Urban Dictionary Channel 2
You Tube Channel
Prof Bruce on Twitter
Prof Bruce on Google+
Prof Bruce on yfrog
Prof Bruce on Linked In
Twitter Logs:
My Favorites (7 April 2011)
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Listen to Prof Bruce interviewed by Jennifer Clark et al in Namaste Interview 2010:
mp3
Listen to a Podcast Interview recorded during Round 3 of the
Stanley Cup Finals between the Buffalo Sabres and the Ottawa Senators
in May 2007:
Dr. Bruce M. Firestone, Founder, Ottawa Senators
with Career Coach Alan Kearns of CareerJoy.com
mp3
Original Presentation Notes
by Bruce Firestone and Terrace Investments Lmited to the National Hockey League's Board of Governors, Dec. 5, 1990 (Day before award of conditional franchise to Ottawa Dec. 6, 1990)
Need Unconventional Mentoring?
Reserve a place now in the new Exploriem.org Enterprise Centre/Incubator at
Lincoln Fields, 2525 Carling Avenue, Suite 23,
Ottawa ON
K2B 7Z2
Office space, workstations, meeting rooms, mailboxes, early stage funding, mentoring and much more. From $225 monthly. Free for student entrepreneurs: apply now. Contact Bruce Firestone, Real Estate and Mortgage Broker, REALTOR, Century 21 Explorer Realty Inc. 613.422.6757 x 250 bruce.firestone@century21.ca
MiniOffice.org
INFO PACKAGE Audition Media Release
Our Polls
| DramatisPersonae.org Mission Statement
DramatisPersonae.org is a Personal Web Site of Professor Bruce M. Firestone dedicated to teaching, research, writing and entertaining in the fields of entrepreneurship and development as well as political economy. It is a mix of science, social science, business, economics, geography and urban design. This PWS is geared at collecting the writings and teachings of Dr. Firestone over a lifetime of education, experience, mentoring, consulting, teaching and doing.
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Institute Of Entrepreneurs

Exploriem.org
IOE 5100: Advanced Business Models for Entrepreneurs and Intrapreneurs
L1, Business Modeling in the 21st CenturyIntegrating the Internet into the DNA of your Enterprise (Lecture 9 am to Noon, followed by one hour workshop) Slide deck: PPT file, PDF file
L2, Case Studies of Self-Capitalized EnterprisesCreating Powerful, Innovative Value Propositions and Sustainable Competitive Advantage through Differentiation. Creating and Improving new products and techniques in existing established companies (Lecture 9 am to Noon, followed by one hour workshop) Slide deck: PPT file, PDF file
L3, Self-Capitalization for the Modern EnterpriseYou are never too big a company to use Bootstrap Financing techniques (Lecture 9 am to Noon, followed by afternoon adventure tour) Slide deck: PPT file, PDF file
L4, Turn Selling into BuyingEffective Customer Acquisition using Negative Cost Selling, Guerrilla Marketing, Social Marketing and Earned Media (Lecture 9 am to Noon, followed by one hour workshop) Slide deck: PPT file, PDF file Assignment (Blue Heron Storage Case Study): http://dramatispersonae.org/NegativeCostSellingBlueHeronStorageExercise.doc. Blue Heron Storage Corp Blank Spreadsheet: PDF file, Blue Heron Storage Corp Answer Spreadsheet: PDF file, XLS file
L5, Corporate Organization and Structure for Entrepreneurs, Intrapreneurs and high level managementCreditor Proofing Yourself (Lecture 9 am to Noon, followed by one hour workshop) Slide deck: PPT file, PDF file
L6, Student presentations 9 am to Noon, celebratory lunch with prizes/surprises
For more details please refer to: http://www.eqjournal.org/?p=3452
Telfer School of Management
University of Ottawa, Ottawa, Canada
Entrepreneurship Ambassador
MBA 6298 I Advanced Business Models for Entrepreneurs, Intrapreneurs and Artpreneurs, April 2012: Front Page
MBA 6298: Advanced Business Models for Entrepreneurs and Intrapreneurs [Startup DNA: Unraveling the Genetic Code of the Successful New Enterprise through Business Modeling] Front Page
ADM3396 Seminar in Administration: Entrepreneurialist Culture: How to Bootstrap Yourself to Business Success in the 21st Century. Brochure, Extended Introduction (Power Point) and Front Page. Recommended Reading (in advance of 1st class): Personal Business For Life, PB4L. Wednesdays from 4 pm to 7 pm. Video of Dr. Bruce Firestone's Introduction to Entrepreneurship (6 minutes). How to Make a Great Elevator Pitch. Elevator Pitch Marking Grid. Online Egg Timer/Stopwatch. Hashtag Conversation: Entrepreneurs Cross Talk
For engineers enrolling in ADM 3396: fill in this form (http://www.admission.uottawa.ca/Portals/43/Registrar/REGI3146.pdf) and return it to: Mirella Aiello by fax (613-562-5187), email
(mirella.aiello@uottawa.ca) or in person at SITE-1020.
New in 2009:
Video Case Studies
Bootstrap 2.0: Cloud Computing and Startups (Tools from the Web/Sceenshots)
Find out if you have what it takes to become an entrepreneur- take the Entrepreneurialist Culture Quotient Test. ECQ (ns).
Want to be a REALTOR? Hers'a free c21 (Century 21) personality test: http://www.century21.ca/explorerrealty/Careers/Click_here_to_take_our_test
Think about the life of an entrepreneur. Here is a quote from a Chilean entrepreneur who knows the value of hard work and understands that above all else, an entrepreneur must be able to sell: ideas, products, services. He or she must be able to lead by example.
"I've been an entrepreneur since I was born (in Chile). It is very simple, in Chile...you don't sell, you don't eat! I tell my clients...timid entrepreneurs have skinny kids! So don't take 'no' for an answer. Go out there and Sell, Sell, Sell," Chris Castillo, Professor, SME Program, Algonquin College School of Business, Ottawa, Canada, December 2008.
How can you really learn to be an entrepreneur? The only real way is to Learn By Doing 'it'. Students in ADM3396 will start their own businesses, run them during the course and make real money. To find out more, check out: LearnByDoing
Entrepreneur In Residence: Program Development
Achievements so far: Update March 2010 |
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Intensification Blight or Boon? Community Building via Neo Urbanism, Prepared for: Dalhousie Community Association By: @ProfBruce April 10, 2012 PPT file PDF file
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| On Leadership, speech prepared for Professor Matthew Archibald's 4th year Seminar on Leadership Development: PPT file PDF file (Friday March 9, 2012 from 1 to 3 pm in DMS 4140) |
| Moonshot Redux, Dream Big: http://www.dramatispersonae.org/Moonshot-Redux-Dream-Big.mp4
Moon Shot ReduxA Thought Experiment: http://www.eqjournal.org/?p=864
Moon, Mars, Earth, Asteroid Plan: http://www.eqjournal.org/?p=829
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| If It's All About Building a Community, You'll Get the Money! (Prepared for: Junior Chamber International (JCI), worldwide community of 200,000. Friday Dec. 9th, 2011) PPT PDF |
| Keynote Presentation for Kanata Chamber of Commerce AGM Wednesday Sept. 28th, 2011: Kanata Last 20 Years/Next 20 Years PPT PDF |
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Here are my notes (.pdf) re. the speech I gave in Sept 2011 to OREIO: 'Getting into Commercial Real Estate is Easier than You Think' PDF
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Case Studies Of Self-Capitalized Enterprises: PPT (large file size > 30 Mb)
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| GTBMR: Get The Business Model Right: PPT Blog Post |
| Bootstrapping Terrace Investments Ltd.: PPT |
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Nine Things that You Can Do for the First Time In Recorded HistoryBecause of the Internet (Prepared for IEEE/IET, November 18, 2010): PPT
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| EIEF Workshop, How do I Beat the Competition: PPT Quiz Quiz with Answers |
| Legacy Conference at Telfer (Sat. Oct. 2, 2010): Personal Business For Life (PPT), Workshop Test (Word Doc), Ryan North's Cost to Start Qwantz.com (Excel Spreadsheet) |
| Lead to Win Keynote Speech (Wed. June 23, 2010): Five Stories To Inspire Entrepreneurs (PPT) |
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Entrepreneurship and the Sports Business (Feb. 24, 2010): Prof Bruce case studies (Mont Cascades and Pro Slide/Ottawa 67s/ Wilderness Tours and Mount Pakenham/Ottawa Senators and Anaheim Ducks/Jim Balsillie and the Hamilton Bid) PPT Ted Wagtstaff, Lecturer, Algonquin College, Founder, The Wagstaff Group, VP, Kangaroo TV: case studies (Combat Sports (formerly Ballistik Hockey), Greco Lean and Fit, Ottawa Marathon PDF
Full Slide Deck: Prof Bruce and Ted Wagstaff, Full PPT
Turn Selling Into Buying: Seminar by Professor Bruce M. Firestone and Mr. Trevor Wilkins, Scotiabank Place, Feb. 9, 2010:
Prof Bruce: Powerpoint Slides
Prof Bruce: Word Doc
Spreadsheet: Pool.com Negative Cost Selling
Spreadsheet: Ottawa Senators and Mortgage Broker: NCS
Spreadsheet: Blue Heron Storage Example of NCS
Spreadsheet: Assignment (Blue Heron Storage Case Study)
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| PB4L, Personal Businesses For Life: in the Real Estate Field (prepared for the Residual Income Group, Ottawa Canada April 2010): PPT Format or PDF Format |
| CEED Conference, Halifax NS October 2009: Personal Business For Life, PB4L: The Road to Financial Security and Independence (Powerpoint) |
Elevator Pitch Workshop (PDF)
Elevator Pitch Worshop (Word Doc)
Making A Great Elevator Pitch (Powerpoint)
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| How to Make a Great Elevator Pitch (Word Doc) |
| Elevator Pitch Marking Grid (Word Doc) |
| Personal Business for Life: Summary (Word Doc) |
| Personal Business For Life, PB4L: The Road to Financial Security and Independence (Full Text as a Word Doc) |
| Personal Business for Life: TDMP, Sandy Aitken's Tax Deductible Mortgage Plan, one of Canada's Fastst Growing Businesses. |
| Creditor Proofing: for entrepreneurs |
| U Ottawa Homecoming Speech Powerpoint Presentation : September 2006 |
| U Ottawa Homecoming Speech Full Text: September 2006 |
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Entrepreneurship In The Age Of The Internet
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| Lost Knowledge: Are We Losing the Skills of the Greatest Genration Ever? |
| Entrepreneur-In-Residence Media Announcement:
English
Francais
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| What would an Undergrad Concentration in Entrepreneurship Look Like? |
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| EIEF Workshop, Market Segmentation/Market Size/Value Chain/Customer Value Proposition by Rick O'Connor: Market Analysis PDF |
| Manpacks.com: Ideas, Risk and Execution, a Magic from a Hat Lecture by Andrew Draper, Co-Founder: PDF Prof Bruce Handwritten Notes |
| A Life around Startups: Fun, Frustrating and Financially Fascinating, a Magic from a Hat Lecture by Kevin Goheen, Feb. 9, 2011 at 4 pm in Morriset Hall 221. PPT Slide Deck |
| UOttawa Entrepreneurs Club Elevator Pitch Competition |
| UOttawa SOM Business Model Competition* |
Report on 2008 Business Model Competition and Wes Nicol Competition |
UOttawa SOM Wesley Nicol Business Plan Competition*
http://www.dramatispersonae.org/AssignmentsADM3396WesNicolBusinessPlanCompetition.htm
Admin Instructions for Wes Nicol Entrants (Word Doc) (PDF)
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UOttawa Business Communications Competition
Presentation Guidelines
Marking Grid |

Student Management Consulting in Association with the Telfer School of Management
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| ACE Student Entrepreneur Competition |
| O. J. Firestone Art of Innovation in Entrepreneurship Prize |
| UN Day of the Entrepreneur |
| More National Holidays in Canada and the USA: Socialization of Leisure Time |
| UOttawa Entrepreneurs Club ELLE Wine and Cheese |
| UOttawa Entrepreneurs Club Business Dinner |
| UOttawa SOM Alumni Event, Toronto Board of Trade, October 26, 2006: "Getting the Business Model Right (so that the Harder you Work, the More Money you Make and the Harder it is for your Competition to Copy you)" |
| UOttawa Entrepreneur's Website! |
* Please note: these competitions are open to submissions for not-for-profits and/or social enterprises; they require business models as much as for-profit enterprises. The productivity of charities is often measured by how much of the funds they raise are used in supporting the activities they espouse and how much are 'burned' in administration. The Salvation Army, for example, is noted for the high percentage of funds they raise that actually gets to the 'streets' to help persons in need.
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You Tube Videos
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Value of Lunar Real Estate- A Thought Experiment
(Best viewed using IE)
("Did you hear the one about the new restaurant on the Moon? Great food but no atmosphere," Anon.) |
| U Ottawa Speech March 13, 2007: Execution Counts, Ideas are not Enough |
Moon Shot Redux: A Thought Experiment on YouTube |
| Birds Nest: A Poor Man's CN Tower and How to Dock a Helium Filled Airship |
Are People Getting Dumber? |
| Bring Back the Senators: Original Video (1990) with Brian Smith, CJOH Sports Broadcaster, as Host (Bruce Firestone, Cyril Leeder, Randy Sexton, Jim Durrell, Bowie Kuhn, Bruce McNall, Denis Potvin, Frank Finnegan, Paul Dick, Charles Hamilton, Gino Rossetti, Scotty Bowman, Michael Wilson) |
Ottawa Senators Opening Night October 1992: CBC TV Introduction |
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NHL Awards Franchises to Ottawa & Tampa Bay: TSN Coverage
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Real Estate Advice:
Dr. Bruce M. Firestone, Real Estate Broker and Mortgage Broker
Century 21 Explorer Realty Inc., Brokerage
613.422.6757 w 613.422.2807 fax
bruce.firestone@century21.ca
DramatisPersonae.org Startup and Enterprise Coaching
DramatisPersonae.org Planning and Real Estate Consulting Services
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Scarlet Glory, Gatineau Park
(Gordon Harrison)
"I was fortunate to be asked to attend and speak at the opening of the new Gordon Harrison Gallery in Ottawa, Canada. In my work as a professor and entrepreneur, I realize how important having a diverse arts community is to the development of a city; interesting, creative people like Gordon Harrison attract and encourage other creative people to live in the area and to do what they do. This attracts entrepreneurs to the area who start new enterprises and create more jobs and also make the city a more interesting place to live and work in. It creates a virtuous circle. It takes a lot of courage to start a new Gallery and to exhibit works of art; everyone is an art critic but seeing Gordon's work is like a celebration of Canada-- its tolerance, its tranquility and its beauty. Bravo, Gordon and best of luck to you and Gallery Manager Phil Emond," Dr. Bruce M. Firestone, Entrepreneur-in-Residence, Telfer School of Management, University of Ottawa, Founder, Ottawa Senators, November 2007. |
Faculty of Engineering and Design, School of Architecture, Carleton University, Ottawa, Canada:
ARCC 4500 Design Economics-- Running an Architectural Practice in a Complex Environment. More about the course on: Front Page. Fall 2006. Mondays 0830 to 1130. Room 204 AA.
ARCU 4400 City Organization and Planning (Urban Studies)-- a study of Enterprise of the City including Urban Economics, Urban Design, Real Estate Development and the Sustainability of the City. Considers the neo-urbanist view that the design of the city, at the micro and macro levels, can be both environmentally and economically sustainable. Focuses on understanding the economic, technological, environmental and political forces that are creating the built form of the city from the end of 19th Century to the beginning of the 21st Century and beyond. Micro analysis includes application of Highest and Best Use Principal to development of individual land use parcels. (History/Theory Elective Course for Architects. Other disciplines welcome.) Prerequisite: permission of the lecturer or ARCH 1000 and ARCH 2300. Lectures are once per week for three hours. Front Page. Winter 2007. Mondays 0830 to 1130. Room 204 AA.
78.392 (Real Estate and Development)-- Urban Design and Urban Economics, City-State Development, Nimby'itis, Zoning, Land Use Planning and Property Rights, Project Analysis and Rates Of Return. More about the course on: Front Page.
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