Business Plan

Online sales.com

Adam M.

Céline T.

Andrei Z.

Kristaps K.

University of Ottawa

March 21, 2007

Copyright. Adam M., Kristaps K., Céline T., Andrei Z.,

Ottawa, Canada. March 2007.

Table of Contents

1.1 Business Opportunity. - 4 -

1.2 Business Description. - 4 -

1.2.1 Company Mission: - 4 -

1.2.2 Business Stages: - 5 -

1.3 Business Model - 5 -

1.4 Competitive Advantage. - 6 -

1.4.1 Value Proposition: - 6 -

1.5 Company Status. - 7 -

2.0 Management and Organizational Structure. - 7 -

2.1 Management Team.. - 7 -

2.2 Employees. - 8 -

2.3 Board of Directors. - 8 -

2.4 Organizational Structure. - 8 -

2.5 Ownership and Legal Structure. - 9 -

2.6 Intellectual Property and Licenses. - 9 -

2.7 Service Providers. - 9 -

3.0 Industry/Market Feasibility Analysis. - 9 -

3.1 Canada Industry Overview.. - 10 -

3.1.1 Current Market Development - 10 -

3.2 United States Industry Overview.. - 11 -

3.2.1 Current Market Development - 11 -

3.3 Industry Trends. - 11 -

3.4 Industry Analysis. - 12 -

3.4.1 Porters Five Forces Analysis. - 12 -

4.0 Marketing Plan. - 14 -

4.1 Product/Distribution Strategy. - 14 -

4.1.1 Product Description. - 14 -

4.1.2 Customers. - 14 -

4.1.3 Website Operation. - 15 -

4.2 Pricing Strategy. - 16 -

4.2.1 Supplier Pricing. - 16 -

4.2.2 Online Sales Pricing Strategy. - 16 -

4.2.3 Seller Pricing. - 16 -

4.2.4 Buyer Pricing. - 16 -

5.0 Business Unit Strategy. - 17 -

5.1 Marketing and e-strategy. - 17 -

Advertising and Customer Relationship Management (CRM): - 17 -

Targeting. - 17 -

Acquisition. - 18 -

Retention. - 19 -

Expansion. - 19 -

5.2 IT and Cyber Security. - 19 -

Personnel - 19 -

Systems. - 21 -

Clients: - 21 -

SWOT Analysis: - 22 -

SWOT Conclusion and Risk assessment: - 22 -

1. How can we use each strength to take advantage of Opportunities and eliminate threats and risks?. - 22 -

2. How can we eliminate or minimize each Weakness to enable new opportunities, and to avoid being targeted by Threats or to increase risks?. - 23 -

6.0...................................................................... Implementation and Evaluation. - 24 -

6.1 Execution Timeline. - 24 -

6.1 Balanced Scorecard. - 24 -

7.1 Balance Sheet March 2007. - 25 -

7.2 Balance Sheet projections for 2007. - 26 -

7.3 Balance Sheet projections 2008-2010. - 27 -

7.4 Projected profit and loss – 2007-2008. - 28 -

7.5 Projected Profit and loss – 2008 to 2010.