Coaching and Strategic Consulting

Dr. Bruce M. Firestone is the Principal behind DramatisPersonae.org Enterprise and Startup Coaching and Strategic Consulting. Dr. Firestone has successfully coached over 50 startups as well as medium and larger sized enterprises over a twenty year period. His approach can be best described as a "Learn-By-Doing" philosophy focused on entrepreneurial business models that make good business sense-- businesses that have or will develop real cash flow and real clients. Dr. Firestone also emphasizes creativity-- in finance, in marketing, in media relations, in product development, in selling.

Dr. Firestone teaches in the Faculty of Engineering and Design as well as the Eric Sprott School of Business at Carleton University in Ottawa, Canada. His teaching in the Sprott School and writings and research focus on bootstrap marketing, selling and finance, as well as getting the business model right. Within the School of Architecture, he emphasizes the creation of value as the key to the profession as opposed to a simple reliance and focus on the cost side of the equation.

Dr. Firestone is not only known for his teaching but also for the fact that he has been a principal in many startups so that his research is based on practical lessons learned in the field of entrepreneurship. He is perhaps best known as the Founder of the NHL's Ottawa Senators and the Corel Centre but he has also participated in many other developments and startups. More can be seen at: http://www.dramatispersonae.org/ShortFormResumeParsed.htm

Mr. Todd Jamieson, President and CEO of EnvisionOnline.ca, is an experienced and creative force in marketing and sales. With his Bachelor of Business Administration from Bishops and his experience with Small and Medium sized businesses, Mr. Jamieson knows how to make clients more successful on the revenue side of their business.

In reality, very few businesses fail because of factors other than insufficient revenues. The focus of strategic consulting is not only to scope out what businesses must do and not do, but also to assist in the implementation of the plan. Strategic consultants must then not only provide advice about what is to be done but they must also focus on the doing itself and on providing sufficient funds for the client to undertake the assignment.

COACHING * COACHING * COACHING

gradeAstudent.ca On-Site Computer Help	Envision Online Media Internet Solutions Provider	'Outta Site'
Federicos Gondolas Romantic Voyages	Providing leading edge, affodable housing products worldwide	Web Sites, Hosting and Email
Central Canada Exhibition Association	HardStorage.com	Villager III Affordable Neo-Urbanist Homes
Paddle Tennis: A New Street Game	Real Estate Development	ALLAN MANN INSURANCE "Since 1978" Homeowner, Auto, Disability, Life, Commercial Insurance
Sample Media Releases	Test Your Entrepreneurialist Culture Quotient	Learn more about the "Pixie Dust" that makes business models work

DramatisPersonae.org Coaching focuses on: • Perfecting the Business Model and Business Plan • Financing • Bootstrap Financing • Marketing • Guerrilla Marketing • Networking • Sales • Finding Launch Clients • Valuation • Restructuring • Coaching • Getting the Media Message Right • Acquisition of Real Estate • Mergers, Acquisitions and Divestitures • Due diligence • Mediation and Negotiation DramatisPersonae.org Coaching is focused in the following areas: • Internet • Technology and Communications • Entertainment and Tourism • Real Estate

DramatisPersonae.org Library: Bootstrap Capital Bootstrap Financing Business Models Creativity Data Backup ECQ Test Elevator Pitch Fear of Success Future Vision Getting the Business Model Right for Startups Gizmos and Gadgets Guerrilla Marketing No Money Down Startups Ordered Thinking Presentations Pricing Personal Web Sites Reverse Marketing Selling Your Business Smart Truth 25 Steps to Business Success

"We recently finished another good season here at Wilderness Tours. I can remember when you spoke to our staff, Bruce, many years ago about programming. We took it to heart and added family programs, sea kayaking, mountain biking, etc. to our regular rafting and kayaking program. As a result we now have expanded our market from a rubber tire market to an international one. We have grown 40% since you were here last. As you said, it is all programming. Thanks again," Joe Kowalski, President and Founder, Wilderness Tours, Ottawa, Canada, October 2002. "By the way, I had a nice chat with some of your students at this morning's breakfast ... they simply said your were the best Prof they have had since coming to Carleton four years ago. I am sure it is a shared belief by many of your other students," Luc Lalande, Carleton University Entrepreneurship, Ottawa, May 2002. "Since being coached by Bruce Firestone I have successfully launched my business. Through his guidance, I have learned how to take an idea, mould it into a plan and business model, and implement the plan through key bootstrap strategies in areas such as financing, marketing, and sales," Darcy L. McRae, President and Chief Gondolier, Federicos Gondolas, Ottawa, Canada. October 2002. (More Testimonials)

"Since being coached by Bruce Firestone I have successfully launched my business. Through his guidance, I have learned how to take an idea, mould it into a plan and business model, and implement the plan through key bootstrap strategies in areas such as financing, marketing, and sales," Darcy L. McRae, President and Chief Gondolier, Federicos Gondolas, Ottawa, Canada. October 2002.

(More Testimonials)

For more information, please contact us: Dr. Bruce M. Firestone, tel.: +1.613.270.9629.

SERVICE PARTNERS * SERVICE PARTNERS * SERVICE PARTNERS