Architectural Breakthroughs- What are the Eureka Moments in Architectural History?

How important are these to the profession?

What role does creativity play in creating value for our clients and ourselves?

Here is a milk jug.

Here is a milk jug with a spike inside it.

The greatest designs are the simplest perhaps.

The greatest web sites are the simplest too-- see www.google.com.

This represents the ‘door knob’ theory of design; everyone (even dogs and small children) can figure out what a door knob is used for and how to manipulate it. For a grasping, tree climbing species with opposable thumbs, door knobs represent a creative and important industrial design/architectural breakthrough.

creativity

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