Curriculum Vitae

Dr. Bruce M. Firestone

Adjunct Research Professor, School of Architecture, Faculty of Engineering and Design, Carleton University;

Entrepreneur-In-Residence, entrepreneur en résidence, University of Ottawa, Ottawa, Canada;

Founder, Ottawa Senators Hockey Club and Scotiabank Place;

RECO licensed realtor, Metro Suburban Realty Inc.;

Chair, Blue Heron Storage Corporation, Manchester Development Corporation, Villager Home Corporation;

Executive Director, Exploriem.org,

Canadian Registered Professional Entrepreneurs and Intrapreneurs Not-For-Profit Organization;

Tel. (613) 270-9629 Fax (613) 599-8986

Email: bmfirestone@exploriem.org

Education:

• Phases 1, 2 and 3 (Residential and Commercial), Ontario Real Estate College, 2004-2006.
• Ph.D., Urban Economics, Urban Research Unit, Australian National University, Canberra, 1976-1979.
• Master of Engineering-Science (Traffic and Transportation), University of New South Wales, Sydney, 1975-1976.
• Bachelor of Civil Engineering, McGill University, Montreal, 1967-1972.
• Harvard University (Finance).
• University of Western Ontario (Economics).
• Laval University, Quebec City (French).
• High School, Ashbury College, Ottawa (Graduated 1967, age 15).

Positions Held:

• Entrepreneur-in-Residence, University of Ottawa. 2006-present.
• Realtor, Metro Suburban Realty Ltd. 2005-present.
• Adjunct Research Professor and Lecturer, Carleton University, Ottawa. 1994-present.
• Founder, Ottawa Senators and Scotiabank Place 1990-present.
• Chair, Manchester Development Corporation. 1996-present.
• Chair, Blue Heron Storage Corporation. 1999-present
• Executive Director, Exploriem.org. 2002-present.
• Founder, LearnByDoing.ca. 2002-present.
• Co-Founder, Magic From A Hat Lecture Series. 2002-present.
• Chair, Villager Home Corporation. 2003-present.
• Executive vice-president, Momentous.com 2001-2002.
• Vice-Chair, Canadian Internet Registry Authority. 2001.
• Chair, Hickling Capital Corporation. 1995-2001.
• Chair, Terrace Investments Limited. 1982-1994.
• Publisher, Ottawa Business News. 1985-1989.
• Operations Research Engineer, Bureau of Management Consulting. 1980-1982.
• Research Scholar, Australian National University, Canberra. 1976-1979.
• Operations Research Engineer, Metropolitan Waste Disposal Authority, Sydney. 1972-1975.

Honors:

· Exemplary Course Designation, Design Economics, Canada Architectural Accreditation Committee, 2004.

· Winner, Educator of the Year Award, OCRI EduGala, Ottawa, 2002.

· Awarded Canada 125 Anniversary Honorary Medal, 1992.

Professional Involvements:

· Writer and Columnist, EQ (Entrepreneurship Quarterly) Journal

· Member, Sprott School of Business Committee for Entrepreneurship Curriculum Development.

· Founding Member, CIRA's Marketing and Branding Committee.

· Director, National Hockey League's Board of Governors.

· Member, NHL Executive Advisory Committee.

· Member, NHL Expansion Committee.

· Member, NHL Marketing and Public Relations Committee.

· Member, Ottawa Commonwealth Games 2014 Bid Committee.

· Chair, Bruce M. Firestone Atom Invitational Hockey Tournament.

· Member, Community Budget Advisory Team, City of Ottawa.

· Member, Kanata Economic Development Task Force.

· Member, Ottawa International Airport Authority Planning Committee.

· Founding Director, Ottawa Art Gallery (Arts Court/Firestone Family Group of Seven Collection).

· Member, Ottawa 67s Advisory Board.

Courses Taught:

· City Planning and Organization- Urban Economics, Urban Design, City-State Development and Sustainability.

· Design Economics.

· Real Estate and Development.

· Entrepreneurialist Culture.

· Small Business Management (with Professor John Callahan).

Writings (Architecture and Urban Issues):

· Empirical Measurement of the Rate of Return of a University Education.

· Strength through Diversity, Speech at Official Opening, Art Mode Gallery, June 13, 2006.

· Ottawa Vision 2002- A Focus on Self-Reliance.

· Speech to the Mayor's Breakfast April 18, 2002, Ottawa, Canada.

· Livable Cities and Social Harmony.

· Land's End- City Building Explained.

· Urban Sprawl- Are We Asking the Right Questions?

· Updating the Design of the 'Granny Flat' as a (Partial) Solution to the Affordable Housing Crisis.

· Development Economics and Entrepreneurship.

· Democratic Abuse- Re-engineering Land Use Approvals Systems.

· Ontario Mayors Overlook Solution to Affordable Housing Crisis.

· Density and Land Values- Why NIMBY'ites are Wrong.

· Peggy Feltmate's Policies.

· Global Online Survey of Community Attitudes to Densification of Existing Neighborhoods.

· Negative Property Taxes and Nimby Mitigation.

· Interview with Hernando de Soto.

· Re-Engineering the Home-building Industry.

· Affordable Housing in Africa.

· Gated Communities, Burbclaves, Segregation by Income and Social Unrest.

· Teamwork in the 10th Millennium B.C.

· Measuring the Value of Creativity- Value of a City's Treescape.

· Development Charges are Inequitable and Damage the Prospects for Building Affordable Housing.

· Indo-Canada Chamber of Commerce- the Way Ahead,

· The 'Highest and Best Use' Rule as a Principle for Organizing Cities, Towns and Villages Or Why Nimby'ites are Wrong to Oppose Higher Densities and Mixed Use- Dollars are Democrats, Negative Property Taxes and the Nimby Problem.

· Urban Catalysts.

· Land Speculators- Market Makers or Villains?

· No Money Down Real Estate Investing- Bootstrap Financing.

· Why Invest in Real Estate.

· Investment Parameters-How Differing Investment Parameters on the Part of a BUYRER can Affect the Value of Commercial Real Estate.

· Why you need a Personal Web Site.

· Marketing the Students Design Clinic.

· Guerrilla Marketing for a Design Firm.

· Critical Path Methodology for Kosmic.

· Saragasso City- a City-State Thought Experiment.

· Neo-Urbanist Design and Sustainability of the City.

· Construction and Letters of Credit- Why the Big Get Bigger and the Small PAY and Pay.

· Developing a Business Model and Fiscal Model for a City (Example of City of Ottawa).

· What is the Fiscal Impact of Commercial Development on a City versus Single Family Development?

· What are We Counting On? (How a City Gets out of a Fiscal Death Spiral).

· Democratizing a City's Budget Process (Contributing Author).

· Re-Engineering City Processes.

· Review of the City of Ottawa's Planning and Growth Management Department,

· Sustainable, Emergency Prepared Cities- Lecture for Shad Valley students at CU, July 2004.

· Analysis of Urban Water Supply Costs, Ph.D. Thesis, 1980.

· Creation of Distortion Free Price Index Deflator for Australia, 1979.

· Formulating Optimal Plans for the Transportation, Trans-shipment and Final Assignment of Solid Waste in the Sydney Metropolitan Region, Masters' Thesis, 1975.

Writings (Entrepreneurship and Business):

· Creditor Proofing.

· Build and Hold: the Difference between Getting Rich and Being Wealthy, (The Value Created by Long Term Control over a Sustainable Competitive Advantage or Factor of Production).

· The Bootstrap Entrepreneur, Address to the First Annual Exploriem.org Symposium.

· How to Bootstrap yourself to entrepreneurial success in the 21st Century, Inaugural Lecture in the Magic From a Hat Lecture Series 2000.

· Sources of Bootstrap Capital.

· 25 Steps to Entrepreneurial and Personal Success.

· Internal Rates of Return (IRR), the power of leverage and goal setting using a Reverse IRR Model.

· Determining Core Competencies.

· Firestone's Three Laws of Power Selling.

· Cold Calling- How to Sell.

· Guerrilla Marketing (GM)- Substituting Brains for Money in the Marketing Wars.

· Guerrilla Marketing- Market-By-Press-Release and Market-By-Publishing + Some Tips on Doing Media Interviews.

· GM Online Survey of Smartest (and Dumbest) ever GM.

· Guerrilla Marketing for CIRA (the Canadian Internet Registry Authority).

· Negative Cost Marketing.

· Speech for LeadershipOttawa.org (February 18, 2004): The Leadership Challenge, Negative Cost Marketing- An example for an Architecture Firm.

· Sources of Bootstrap Capital and Finance.

· Bootstrap Capital Online Survey.

· Speech to the Kiwanis Club of Ottawa- Entrepreneurship, Development and Sustainability.

· Ordered Thinking- the Role of Creativity in Business Success.

· Entrepreneurialist Culture Quotient Test.

· The Art of Pricing.

· P=M=B, Politics, Media and Business Form An Identity.

· More about Politics, Media and Business- It's About Power.

· GM for CU's Students Design Clinic.

· Getting the Business Model Right for Startups.

· 'Pixie Dust'- the Magic that Really Makes your Business Work, Anti-Pixie Dust: What Others Got Really Wrong in their Business Models.

· Free, online utility for entrepreneurs and intrapreneurs: Business Model Generator.

· Scoring Business Models.

· Differentiated Value- Another Look.

· The Business Model Scoring Test.

· Stupid Market Studies and GM Research.

· Guerrilla Marketing for the Canadian Internet Registration Authority- a Business Plan.

· Solution Selling- Law Firm Model.

· Solution Selling- Toyota Model.

· Win-By-Losing Sales Model.

· Market by Media Release,

· Trade Up-- Selling Your Business.

· Some Simple Rules to Start your Entrepreneurial Career With.

· Why you need a Personal Business.

· Truth/Smart Truth in a Litigious Society.

· Pioneers Get Shot At.

· Why Media Attention is a Double Edged Sword.

· The Ethics of Pre-selling.

· Case Studies: Transitus Sign Company, How the Ottawa Senators were Born, Dunrobin Lake- residential real estate development, Robertson Mews- mixed use development and others.

· How the Promotions Industry Missed the Boat.

· How to Present Effectively- The Two Minute 'Elevator Pitch'.

· Why Businesses Really Fail.

· The Stages of an Entrepreneur's Life and your Storehouse of Luck.

EQ Journal

EQ Journal Blog

Other Writings and Intellectual Property:

· Constant Price Estimates, A Method for Producing Consistent Deflator Series and Applications.

· What is the Purpose of a National Economy?

· What Do Clients Really Want, Secrets to Attracting (and Keeping) Clients for Layers and Accountants.

· Probability Theory, Prediction and the Stanley Cup- Why the New Jersey Devils won the 7th game of the final series versus the Mighty Ducks of Anaheim 2002/2003.

· Why Cheering for the Maple Leafs is ... Unnatural.

· Degree of Difficulty- Why Scoring First is Key to Winning in the NHL.

· Utility Patent granted (aerodynamic surfaces for flying discs).

· Design Patent granted (automotive signage).

· Inventor, Apple Tree Harvest Tool.

· Teaching the Power of Positive and Negative Numbers to Young Children: Bananas, Burger Wars.

· LED light strings.

Real Estate and Development Projects:

· Terrace Corporate Centres,

· Presidential Executive Travel Apartments,

· Trails of Dunrobin,

· Dunrobin Plaza,

· Robertson Mews,

· Dunrobin Lake,

· Kennedy Meadows,

· West Terrace and the Palladium lands development,

· Ottawa Botanic Garden Society,

· March 417 Park (New Ottawa Water Park, Golfland and Motel and Travel Centre),

· Blue Heron (Kanata) Co-op,

· Villager Home Corporation,

· Scotiabank Place (650,000 square foot sports and entertainment complex); Cinema en Plein Air; Royal Bank Pavilion (60,000 square foot retail and office);

· BDO Centre (100,000 square foot office and retail);

· Briarbrook (850 home subdivision); Robertson Mews (mixed use project, 300+ high, medium and low density residential units and retirement dwelling units);

· Dunrobin Village (mixed use- commercial, medium and low density residential).

Charities Supported:

· Christie Lake Kids,

· Minor Hockey,

· Ottawa Senators Foundation,

· National Capital Alpine Ski Team,

· Ottawa Rotary Club,

· CHEO Foundation,

· Queensway Carleton Hospital.

Personal Interests:

· Sports- running, tennis, sailing, paddle tennis, skiing, hockey, ultimate, canoeing, dragon boat racing.

· Hobbies- reading, writing, inventing, creating, starting new enterprises, city-building, educating, collecting Canadian and American art. Born: December 4, 1951. Married: Dawn Marie MacMillan. Five children: Andrew, Rachel, Miriam, Matthew and Jessica.

www.DramatisPersonae.org

www.Exploriem.org