The
4Ps of Marketing
Product: how can you differentiate your product or service and add value?
Price: what is your pricing strategy for different products, services and market niche?
Place: where does your product or service sit relative to the competition?
Promotion: can you devise an effective advertising, marketing and guerrilla marketing campaign?
(Ron Kawchuk and
Bruce M. Firestone, November 12, 2001.)
25 Steps to Entrepreneurial Success
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