Being a successful entrepreneur (or intrapreneur) will allow you greater control over your own destiny - both professional and financial.

Do you want to learn how? Join Professor John R. Callahan and Dr. Bruce M. Firestone in Course 42.491 and 92.491 Entrepreneurialist Culture at Carleton University’s Eric Sprott School of Business in Ottawa, Canada.

You will: 1) study actual case studies of entrepreneurs and entrepreneurial organizations, 2) learn to write and research a business plan and a case study, 3) learn bootstrap financing, 4) learn guerilla marketing, 5) master the steps to entrepreneurial and intrapreneurial success, 6) learn GTBR (how to get the business model right) for startups, 7) create no money down startups, 8) how to make money from the internet, 9) find the 'pixie dust' in business models-- things that ensure that your business model creates an environment in which the harder you work, the more money you make and 10) 25 Steps to Business Success.

Learn the difference between having a J.O.B. (aka Journey of the Broke) and creating significant value in a business -- value that can provide you the freedom and security to realize your lifetime goals. Hear top business executives describe what they did to achieve success in the Magic From a Hat lecture series.

Check out the general course outline- visit www.dramatispersonae.org. Click on Entrepreneurialist Culture Front Page.

Entrepreneurialist Culture is not just relevant to business and engineering students contemplating starting their own businesses. It is just as relevant to people who intend to seek employment with large companies or, indeed, are going to enter public
service or, work with Non
Governmental Organizations, charities, museums, hospitals, universities, public school administration and the like. Great organizations in any field have creative, determined "heroes": self-starters and independent
minded intrapreneurs who think outside the box, who have the courage to pioneer new ways of doing things.

We will also look at the opportunities to create 'no money down startups' using RL (Real Life) examples of accretive deal making- i.e., how you too can get 'table stakes' together. We will stress the importance of having real clients and real customers and real cashflow and real profits so that you have real cashflow, then you will get financed today, not the other way round. Because of the importance of the net, we will also be looking at "how to make money on the internet."

www.DramatisPersonae.org

How did great institutions come into being? Often, it was people in the trenches working "below the waterline" and by stealth who achieved greatness.

We will study how to use guerrilla marketing techniques that crossover between the web and RL. We will show how you need both to succeed.

Do you sometimes feel like you are alone on an island, a castaway? Would it surprise you to learn that most entrepreneurs feel that way sometimes? Need someone to talk to and learn from to get you to the next level of achievement? Meet 'Wilson', friend to all Castaways:

Verbalization within a trusted support group is very important to entrepreneurial success.

"An entrepreneur is someone who can produce two dollars of revenue for every dollar that any fool can generate."

Web Enabled Courseware & Assignments

Access to the web in-class and all the relevant resources on the web will assist us in our mission to better understand entrepreneurialist culture and the accompanying assignments. Students will be required to create and maintain their own personal web sites and post their materials there. This is a way for students to collect their IP (Intellectual Property) over their careers and create value over time that is independent of hourly effort- how to make money while lying on a beach... The course is assignment based and students will be working in teams on their business plan or case study.

In 491, we work on student business plans and case studies that usually reflect student interests. There is high degree of probability that some 491 students will successfully implement their business plans after graduation. Indeed, several are on-going at the time of writing.

For more information, contact Dr. Bruce M. Firestone at: bmfirestone@hickling.ca. Copyright. Dr. Bruce M. Firestone, Ottawa, Canada. September 2001.

Entrepreneurs tend to be like the Black Knight in Monty Python's Holy Grail: never-say-die types, as exemplified by this Bizarro cartoon:

Entrepreneurialist Culture Front Page