Lecture Plan 2001
Week 1: Introduction to Course (Dr. Bruce M. Firestone)
Week 2: How to Research and Write a Case Study, Formation of student teams, Selection of Companies to be studied (Dr. John R. Callahan and Dr. Bruce M. Firestone)
Week 3: Case Studies by the lecturer (Dr. Bruce M. Firestone)- Students choose essay topic.
Student Essays
Week 4: Case Studies (Continued- Dr. Bruce M. Firestone)- Student 'Bull Durham' Bio submissions and presentations. Also student questions are due.
Week 5: Student-led Lecture (answering student queries about Entrepreneurialist Culture)
Week 6: a) Negotiating, b) Bootstrap Marketing and Financing, c) Guerrilla Marketing, d) Reverse Mareting , e) Creativity, f) Ordered Thinking, g) Truth/Smart Truth, h) The Art of Pricing, i) Stupid Marketing Surveys (Dr. Bruce M. Firestone)
Week 7 a) Uncovering Core Competencies , b) Getting the Business Model Right for Startups,(Dr. Bruce M. Firestone)- essays are due.
Week 8: In-class work session: preliminary work plans and research due; discussion with lecturers, 'mid-course corrections' (Dr. John R. Callahan and Dr. Bruce M. Firestone)
Week 9: 25 Steps to Entrepreneurial Success (Dr. Bruce M. Firestone)
Week 10: Guest Lecturers- "Why Small Businesses Fail", Richard Monk, Managing Director, Welch Consulting Group with Key note speech by Dr. Gilles R. Turcotte, President and CEO, Seprotech. (Wednesday, March 14th, 2001- part of ACE's Second Annual Entrepreneurship Week, 6 to 9 pm, University Club, 4th floor, Unicentre, Carleton University.)
Week 11: Future Vision (Dr. Bruce M. Friestone)- key point notes are due.
Week 12: Case Study and Business Plan Presentations (Dr. John R. Callahan and Dr. Bruce M. Firestone) Please note that your final case study and business plan submissions are not due on the day of your presentation but are due on the last day of classes. This will give you some time to edit and improve your material before final submission. Electronic filing of your material is acceptable with a hard copy delivered as well to the lecturers (John Callahan in the School of Business and Bruce Firestone in the School of Architecture.)