Being a successful entrepreneur (or intrapreneur) will allow you greater control over your own destiny- both professional and financial.
Do you want to learn how? Join Professor John R. Callahan and Dr. Bruce M. Firestone in Course BUSI 3600, Small Business Management and BUSI 4600, Entrepreneurialist Culture at Carleton University’s Eric Sprott School of Business in Ottawa, Canada.
You will: 1) study actual case studies of entrepreneurs and entrepreneurial organizations, 2) study business models that really work as well as learn to write and research a business plan and a case study, 3) learn bootstrap financing, 4) learn guerilla marketing, 5) master the steps to entrepreneurial and intrapreneurial success, 6) learn GTBMR (how to get the business model right) for startups, 7) create 'no money down' startups, 8) how to take advantage of the unprecedented power of the Internet, 9) find the 'pixie dust' in business models- things that ensure that your business model creates an environment in which the harder you work, the more money you make, 10) 25 Steps to Business Success.
Learn the difference between having a J.O.B. and creating significant value in a business- value that can provide you the freedom and security to realize your lifetime goals. Hear top business executives describe what they did to achieve success in the Magic From a Hat lecture series.
Check out the general course outline- visit www.dramatispersonae.org. Click on: Entrepreneurialist Culture Front Page.
Entrepreneurialist Culture is not just relevant to business and engineering students contemplating starting their own businesses. It is just as relevant to people who intend to seek employment with large companies or, indeed, are going to enter public service or, work with NGOs (Non Governmental Organizations), charities, museums, hospitals, universities, public school administration and the like. Great organizations in any field have creative, determined "heroes": self-starters and independent minded intrapreneurs who think outside the box, who have the courage to pioneer new ways of doing things. Artists, architects, writers, musicians and other creative persons are also entrepreneurs and they can benefit from studying entrepreneurship so that 'death isn't a career move' for them; i.e., get rich while you're still alive.
Would it surprise you to learn that most entrepreneurs feel like they are alone and that they need someone to talk to and learn from to get to the next level of achievement? Meet 'Wilson', friend to Tom Hanks in Castaway. Note that Tom's character started to make better decisions after he developed someone to talk to. The importance of mentorship in entrepreneurship will be discussed.
Verbalization within a trusted support group is very important to entrepreneurial success. Meet:
'Wilson'We will study entrepreneurial organizations and learn from business models that worked and those didn't work. We will use RL (Real Life) examples of accretive deal making- i.e., how you too can get 'table stakes' together. We will stress the importance of having real clients and real customers and real cashflow and real profits. When you have cashflow, you will get financed today, not the other way round.We will study how to use guerrilla marketing techniques that crossover between the web and RL. We will show how you need both to succeed.
How did great institutions come into being? Often, it was people in the trenches, working "below the waterline" and by stealth, who achieved greatness. Entrepreneurs learn to just get on with things and they show constant adaptability. Entrepreneurs tend to be like the Black Knight in Monty Python's Holy Grail: never-say-die types, as exemplified by this cartoon:
"An entrepreneur is someone who can produce two dollars of revenue for every dollar that any fool could generate."
