Emily Carr

Sunlight in the Forest, 1912

Firestone Group of Seven Collection

Ottawa Art Gallery

http://www.ottawaartgallery.ca/

 

 

 

 

Essays on Life, Entrepreneurship,

City Building and Development

Volume I

 

 

 

By

Dr. Bruce M. Firestone, B. Eng.-Civil, M. Eng.-Sci., Ph.D.

Founder, Ottawa Senators

Entrepreneur-in-Residence, School of Management, University of Ottawa

Adjunct Research Professor, School of Architecture, Carleton University

Realtor, Metro Suburban Realty Ltd.

Executive Director, Exploriem.org, Professional Entrepreneurs and Intrapreneurs Organization

Chair, Blue Heron Storage Corp, Manchester Development Corp., Villager Home Corp.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Copyright Dr. Bruce M. Firestone, 2007. All Rights Reserved

 

Contents

 

Section 1 …………………………………………..……. On Life

 

What is the Purpose of a National Economy?                                                                                                     …/3

 

Section 2 ………………………………………..……..... On Entrepreneurship

 

Entrepreneurship and Intrapreneurship—The Basis for

Economic Development, Personal Freedom and Knowledge                                                                            …/10                    

Entrepreneurship, Development and Sustainability                                                                                                         …/24

Build and Hold—the Difference between Getting Rich and Being Wealthy                                                   …/47

Creditor Proofing                                                                                                                                                    …/53

Non Linear Selling                                                                                                                                                   …/78

What’s More Important? Good Execution or the Next Big Idea?                                                                     …/79

 

Section 3 …………………………………………..…….. On City Building

 

Livable Cities Versus Mono Cultured Suburbs                                                                                                   …/80

Why Realtors Should Increase Sale Prices                                                                                                                         …/112

Democratic Abuse- Getting Rid of the OMB is NOT the Answer                                                                       …/114

Peggy Feltmate’s Policies                                                                                                                                                     …/116

Strength through Diversity                                                                                                                                    …/118

Why Invest in Real Estate?                                                                                                                                     …/121

 

Section 4 ……………………………………………..….. On Creativity

 

Measuring the Value of Design and Creativity—Value of a City’s Treescape                                              …/139

Logic has its Limits                                                                                                                                                  …/148

 

Section 5 ………………………………………………… On Development Economics

 

Interview with Hernando De Soto                                                                                                                         …/153                                                                                                                               Should the United Nations Recognize the Efforts of Entrepreneurs in

Alleviating Poverty and Creating Wealth by Establishing The International

Day of the Entrepreneur?                                                                                                                                       …/155

 

Section 6 ……………………………………………..….. On Sports

 

Why Cheering for the Leafs In Ottawa, Calgary, Edmonton, Vancouver

 and Montréal is … Unnatural                                                                                                                               …/157

New Jersey Stanley Cup Win 2002/2003 Season—

Probability Theory, Winning Percentages and Outcomes                                                                                 …/163

Degree of Difficulty                                                                                                                                                 …/167

 

 

 

Section 7 …………………………………………………. On Everything Else

 

Exceptions to the Rule Make Bad Law                                                                                                                  …/169                                                                                                                                    The Value of Education- A Case Study of the Perceived Value of An

Architecture Degree, Carleton University                                                                                                              …/171                                                                                                                              Should Canada and the USA Socialize more Leisure Time for their

Workers, Managers and Entrepreneurs?                                                                                                            …/180

 

 

Section 1 …………………………………………..……. On Life

 

What is the Purpose of a National Economy?

 

Introduction

 

Now this is a BIG question that is tied into (at least, to my mind) to the even BIGGER question: What is the Purpose of Life?

 

Before we look at that, let’s try to enunciate what we most commonly think of as the purposes of a national economy. They are to provide: a) for the defence of the nation-state, b) for the health and education of its inhabitants, c) for the edification, entertainment and happiness of its citizens and d) for the furtherance of the nation-state in its endless competition with other nation-states.

 

Now these goals are not universally held to be true in all nations but even in those that are governed by dictators they tend to pay lip-service to the middle two of these goals. As George Orwell informed us in 1984, the bigger the lie, the easier it is to believe. But for the purposes of this essay, let us assume they are an acceptable set of answers.

 

When I was a child of about 10 (circa the early 1960s), I was impressed by the vision of a future (circa the 21st Century) that would allow people to work 12 hours a week and still enjoy a rich lifestyle. For a kid laboring in a private boarding school where the teachers were called Masters and they still caned and strapped their students, this sounded marvelous to me. A future filled with time to play, amazing!

 

Alas, it was too good to be true. But wait, why is it too good to be true? We have robots building cars, we have labour saving devices in the home, we have satellites in geo-synchronous orbit, we have space travel and space stations, we have universal, ‘free’ and instant communication (the Internet), we have clones, we have heart transplants, we have quantum teleportation, we have… all the things that were first speculated upon by science and science fiction writers in the 50s and 60s and yet everyone I know in 2005 is working incredible hours and not really getting any further ahead. Huh? What’s with that?

 

On Golden Lake

 

A few years ago, my family and I were at Red Pine Camp on Golden Lake. It was one of those fantastic Ontario summer days—the temperature was perfect, the humidity low and a huge weather front had arrived from 2,000 kilometres of prairie lands to the west of us.

 

I sat with my wife, Dawn on a high bluff overlooking the Lake—the sunlight reflecting off the surface of Golden Lake was indeed golden. The light patterns on the Lake were complex as the winds created wave forms that were endless in their variety. Hours passed, an entire day was spent watching this stupendous display of natural beauty.

 

During that time, I thought that it was highly probable that men and women had been coming to this particular bluff and enjoying this spectacle for at least the last 30,000 years. And that led me to think that for most of those generations (before the coming of the White Man), they had had enough time to actually enjoy it. I read that the average work week for a native Indian male in North America before the current era was about 12 hours a week—during which they were able to hunt enough game and provide their families with the necessities of life. The rest of the time, they could indulge themselves in: games, competitions, smoking unadulterated tobacco, communing with their gods, making love and war, playing with their children, trekking, telling stories, chewing peyote buttons, observing the natural world, perfecting their arts, teaching their kids, etc.

 

I also had time to reflect on a conversation I had with a worker at a resort in Jamaica some time earlier. He was responsible for towels at this particular resort—he managed the inventory of beach towels; he made sure that only resort patrons got them and he collected them from the beach after their use.

 

I got to know him a bit while I was staying at the resort and one day he asked me: “Mr. Firestone, who has the better life? You or me? I work 25 hours a week; I do a fine job, my boss likes me and I meet nice people. I get good tips and I still have time to smoke the Ganja, listen to music and make love to my woman. How many hours a week do you work?”

 

 You have to ask yourself the question, if we accept the four purposes of our national economy as described above, how come it isn’t producing these kinds of results?

 

Socialization of Risk

 

In many developed nations, with the significant exception of the U.S., we socialize the risk of the health of the population—i.e., we provide national medical care for all citizens. Now we know that there are something like 45 million Americans who do not have any health coverage and, for many of them, getting sick means financial ruin and a much higher risk of death or impairment because they can not afford treatment or the most advanced treatment.

 

There is no nation on the planet that has ever held the power of the U.S. The U.S. is exporting its value system to every corner of the globe either through its legions of trans-national corporations, its cultural hegemony or its mighty armies.

 

One can not ignore the national priorities of a country like the United States because they set the de facto standard for the rest of the world.

 

Ask yourself the question: ‘If the U.S. decided to go to a six day work week (God forbid), what would your leaders do?”

 

In a relatively powerless nation-state like Canada, we would be sunk. A few years ago, one of Ottawa’s great companies (Newbridge, now owned by Alcatel) lost more than 10% of its value overnight because they dared to close on a national holiday in Canada when the U.S. was still at work. A few U.S. analysts tried to call the PR department to get an answer to some trivial question and when they couldn’t get an instant response, well, rumors started swirling around that Newbridge had gone out of business and then the rush was on to dump the stock. Now major publicly-traded companies in Canada have to keep a skeleton staff on at all times when the U.S. is at work lest it happen to them and, presto, they are forced to sell out to a larger competitor.

 

Socialization of Leisure

 

Now the Europeans have tried to take a middle path and, certainly, they have had more success than Canada could ever have in terms of pursuing their own independent policies* with regard to working hours and working conditions. France is famous for shutting down every August and German spa resorts are world-class; they know how to pamper the body.

 

(* Mind you, this has never stopped U.S.-based fund managers from constantly criticizing Euros for their ‘lazy’ ways despite the fact that the Euro zone has some of the highest productivity economies anywhere. It is my experience that the U.S. has this peculiar notion that unless you’re an American, you’re a dunce. I once dated a girl from NYC, a producer for a major television network, who, after finding out I was a Canadian, started talking  s  l  o  w  e  r  to me. This occurred after a few dates and presumably finding out that I wasn’t a moron. I thought to myself: “Did my IQ suddenly drop or did she just find out I was a Canadian?”)

 

The Euros laugh at North Americans; they call us the ‘Work/Pajama People’. We work all day to come home at night to get immediately into our PJs so we can get to bed so we can get up the next day to do it all over again. Social life? Fun? Hobbies? Art? Play? Being with our Kids? Lifetime Learning? Hanging Out? Other interests? Extended Family? Bosom Buddies? Are you kidding, who has time for any of that?

 

It seems clear to me that there is no way we could ever have a national economy (in Canada and maybe everywhere) that truly puts the interests of its people first without first having an international agreement to that effect. It would be like the MAD (Mutually Assured Destruction) doctrine of the Cold War only it would apply to working hours and conditions—“I (name of country goes here) promise not to work myself and my co-workers to death trying to out compete and out do and out sell you if you (aka the United States of America) promise not to do the same to me.” The only difference this time would be that the doctrine would revolve around a calculus of life instead of the Strangelovian calculus of death that haunted my early childhood and all those who are middle aged today*. Hmm, that sounds somehow right to me.

 

(* We practiced preparing for nuclear Armageddon in the basement of our school—we were told to crouch down and put our heads between our legs. I remember hearing the wail of the early warning sirens, which were tied into NORAD, as these were tested. We would get 20 minutes warning of a nuclear attack. Plus we regularly got updates from the Doomsday Clock. Scientists set the hands on the clock—the closer to 11 it was, the higher the likelihood of nuclear war. The futility of it all, the expense, the never ending stupidity of all humans, it just boggles the mind.)

 

At its most primal, the urge to work ourselves to death doesn’t just come from our avarice to buy more stuff. It derives from a deep seated fear that if we don’t, our competitors will eat our lunch. If we don’t work hard, our boss will fire us, our chief competitor will steal our clients, our city and our country will fall behind other nations that we compete with, we will all lose our jobs because there are others out there willing to work even harder than we do and for less money, we won’t be able to provide all the necessities of life and educational opportunities for our children, we won’t be able to pay our bills, our spouses will leave us, …

 

Think about it for a minute—our primary motivations are greed and fear. And these are hugely powerful forces when it comes to humans. Is this the right way to run our lives—living in fear that we are going to get beaten out and greedy for everything we can grab lest one day we don’t have enough?

 

Standards

 

National or international standards have always made us wealthier. What’s the purpose of having a fax machine if every fax machine has its own standard and one machine can’t talk to another? What if all the fax machines in your city could talk to each other but not to one in Toronto? What if they could all talk to each other in every city in your nation-state but nowhere else?

 

Most of us have no idea how important these agreements are—we have standards that affect nearly every part of our global economy: we agree on the time of day (don’t laugh; it wasn’t that long ago, before the acceptance of GMT (Greenwich Mean Time), that scheduling am appointment with someone was subject to a great deal of clarification as to which time you were using); the calendar, voltage, spelling, driving (right handed or left handed), signalization (red for stop, green for go), table heights, measurement (length of a centimetre, etc.), temperature scales, operating systems, counter heights, work week, right handed screws, protocols for the telephone, television, fax, tape deck, VCR, IP (Internet Protocol), Browser, Email, DVDs, secure e-documents (basically, by default, Adobe PDFs), right click, left click and so on. English has become the international standard for the Internet, for technology, for business, for politics. Think about the economic advantages that derive from having one common language that everyone speaks. The alternative is Babel and we know what became of them…they couldn’t work together as a team and teamwork is perhaps uniquely important to the survival of the human species.

 

We might not like some of the standards that we have adopted but their economic benefits are enormous.

 

Now what if we agreed on a new international standard that people should only work 12 hours a week? Would that be possible to do? No, probably not but it might be possible to, say:

 

Agree on 12 days a year that would be set aside as universal, internationally sanctioned holiday days—one a month.

 

That would allow people to have one three day weekend per month and it would be a start in a new direction. Is it possible that better rested people might be more creative and more productive? It certainly is possible and would be worth finding out.

 

I know that I can not take any time off; I feel guilty if I do. Work ethic is so deeply ingrained in me that if I try to take a day off when other people are working, I feel lousy. I am sure that I am not alone in this—I need Big Brother to impose time off and make it a social goal, then I am fine with it.

 

Wouldn’t it be nice if one of our ‘leaders’ was worried about something other than, say, Bill Clinton’s ‘love’ life? That debate practically monopolized the U.S. Congress for two years. The national dialogue in most countries, it seems to me, is incredibly picayune. No one seems to talk much about issues that would really mean something to their citizens. What are we afraid of?

 

Why couldn’t our leaders simply agree to add the 12 new international holiday days to whatever national holidays they already have in their countries whether that is 6, 8, 10 or whatever number of days. Imagine 12 internationally recognized holiday days where everyone got to rest and, maybe, the planet got to rest too. Turn stuff off for 12 days each year. And while we’re are at it, turn off all the outdoor city lights too so our kids can see the night sky. God knows ‘Gaia’ (Mother Earth) needs a break from human activity.

 

The Purpose of Life

 

I wish I knew what the answer to this question is. The framers of the U.S. Constitution thought it was: Life, Liberty and the Pursuit of Happiness. In Canada, our philosophy is based on: Peace, Order and Good Government.

 

As a young man, I lived in Oz for seven years and I thought that the purpose of life then was sailing. (This was later confirmed for me when then Prime Minister, Bob Hawke, declared an impromptu national holiday in Australia the day after Alan Bond’s yacht wrestled the America’s Cup away from the damn Yankees, after more than 120 years of U.S. domination of the sport).

 

When I was a kid, I felt sure the purpose in life was to advance technology so we could go flying around the Solar System and then the Galaxy. Immediately after this phase, I felt really sure that the purpose in life was girls.

 

So what is the purpose of life? Maybe if we understood it better we might also find the answer to what we should be aiming to do with our national economies too. If the purpose of life is to sit on the beach and contemplate nature then perhaps we should only be doing just enough with our national economies to keep ourselves fed.

 

If we decided this was the right path, then we would need international agreement (an impossibility I realize) to implement a radical change like this. You can’t have one nation working feverishly piling up wealth, technology and weapons while others made up of slackers are contemplating the Tao because, if there is any one lesson that history shows us, is that nations and peoples that don’t keep up with their competitors, well, they simply cease to exist. So you need agreement before any one nation-state could even consider re-jigging national priorities to, say, give people more family time*.

 

(* International agreement is a practical impossibility; you can’t even get national agreement on anything like this. Look at what happened to the national consensus and provincial consensus in Canada concerning Sunday shopping. Whether you believe in a Sabbath day or not, Sunday was the day of rest by national consensus in Canada. Families spent time together because, in a way, they were forced to. Commercial interests pressed hard for decades to make Sunday just another shopping day, like any other. They had logical arguments on their side like: not everyone recognizes Sunday as a Sabbath day or some shops in designated tourist areas were allowed to be open while others a few metres away were not allowed to. 

 

They also put forward plausible sounding arguments like: “Shouldn’t people be allowed to choose what they want to do and when they want to do it? People can always choose not to shop on Sunday but why should they take away the rights of others to shop if they want to.” The result of these campaigns is that Sunday shopping is now allowed practically everywhere in Canada.

 

It has proven to be disastrous, in my view. Now every day is just like every other day. Nothing is special anymore. There is no rest day. My youngest son, Matthew, works in a local retail store and they all are required to take shifts whenever management requires them to; unwillingness to take their turn may result in dismissal.

 

So if we can not come to agreement about what purposes the national economy should be put to and if we do not then socialize these goals by agreement and by implementing these agreement through standards, then they aren’t going to happen and the whole debate is just stale air coming out of our mouths anyway.)

 

Now if you examine the geological record, you can see the evidence of mass extinctions and selective extinctions. Mass extinctions seem to have occurred when external events like a comet impacting the earth happened. Selective extinctions are harder to explain but in all probability, those species disappeared because they could not adapt to new circumstances in their environment or because of the rise of new competitors that literally either ate their lunch or ate them for lunch.

 

It seems the height of hubris to think that this cannot happen to humans; in fact, it seems all too likely.

 

In the case of extinctions, the biological slate is being cleaned—and biological room is being made for other life forms to arise. The convenient extinction of the dinosaurs almost certainly made room for the rise of mammals and humanity with it too.

 

Arthur C. Clarke recognized this possibility in one of his early works Childhood’s End, where humanity perished in the process of giving rise to its successors. (Interestingly, he also predicted in this novel (in 1953, no less) that long distance would be at an end as of December 31st, 1999. The Internet arrived just in time to see Mr. Clarke’s prediction come true.)

 

If all the works of humans must one day perish, what’s the point*? Maybe smoking Ganja and listening to music is the right path after all.

 

(* Existentialists embrace a philosophy that emphasizes the uniqueness and isolation of the individual experience in a hostile or indifferent universe. They regard human existence as unexplainable and stress freedom of choice and responsibility for the consequences of one’s acts.** This seems to neatly get around the need to explain things like: how did life begin? But if human consciousness, ‘I think therefore I am’, is unique, or at least, a very special event and not plentiful in the Universe, then it seems to me that we are here to ask the hard questions and not to embrace a philosophy, that even though it does have a moral underpinning, it refuses to go beyond a ‘rose is a rose’ explanation of the wonders on the unimaginably large and unimaginably old space we experience around us. Humans seem to need absolutes to tell right from wrong—everything can’t be relative; everything can’t be ‘Beautiful in its Own Way’ as a syrupy old song once crooned… There is too much evil in the world for that to be true.

 

** American Heritage Dictionary of the English Language, Third Edition © 1992 by Houghton Mifflin Company. Electronic version licensed from INSO Corporation. )

 

But somehow I don’t think life is really like that. Humans have an innate desire to create new things and manipulate their environment. Our brains have grown so enormous that the only limit on their development is the diameter of the birth canal. There must be a point to it.

 

We have opposable thumbs that are just perfect for gripping tools. Tools and brains, brains and tools. That is a recipe for hard work—I realize it is a circular argument; we have big brains and tool using digits so we must be meant to use them and we have big brains and tool using digits because we have used them.

 

Life is a self organizing and powerful force. If you have ever been present when someone dies, you would realize how precious it is and how fiercely it is surrendered.

 

There are many unanswered BIG questions—what created the Universe, how did life begin, how do different species actually arise? No matter how hard we think about it, no one can truly understand the meaning of a Universe that is 15 billion years old. Can you imagine, for a minute, what it would be like to witness 1,642 billion sunrises and sunsets (the approximate age of our Solar System is 4 and ½ billion years)?

 

No matter how hard we try, no one can really grasp the idea that there was NOTHING before the Big Bang and that the Universe was created at that moment and the enormous energies unleashed at that moment in time were conjured up from the nothingness of nothing; not even the background noise of space since space and time are linked and without time (which began at the moment of the Big Bang), there can be no space. Huh?

 

No one really understands how you mix a bunch of chemicals and energy in a Petrie dish and, voila, you get self-replicating DNA*. No one can really explain how you breed generation after generation of cats and, somehow, through speciation, you get a dog. Sure, we understand that longer necked giraffes had a competitive advantage over their shorter necked cousins, so now all we see are the longer necked ones. I get that. But no matter how many times we breed giraffes, we aren’t ever going to produce a zebra.

 

(* In Bill Bryson’s excellent book, A Short History of Nearly Everything, he notes that in order to create proteins, you need to assemble amino acids (the building blocks of life) in a precise order. To produce collagen, a common protein, you require a 1,055 sequence molecule. The chance of this happening randomly is vanishingly small. For a protein with a more modest 200 sequence, the probability of this happening by itself is 1 in 10260, Bryson calculates (p. 288). That is a larger number than all the atoms in the Universe. Obviously, science has a great deal more explaining to do to solve the mystery of how life began. Wouldn’t it be remarkable if science found the answer—it is bound to be wonderful because it is so improbable.)

 

Speciation has been defined as occurring when isolated groups from a single species develop along differing evolutionary paths until finally they can no longer interbreed. This seems much too limited a theory to account for the incredible biological diversity we see around us and that has taken place on earth over geologic time.

 

And random mutation isn’t the answer either since an entire population needs to be created simultaneously so they can breed successfully.

 

Life is stubborn and I suspect that it could be quite widespread. Intelligent life might be much rarer. Exogenesis seems as likely a vector for the start of life on earth as anything else that I have read—for example, rocks have traveled from Mars to the Earth and, less frequently, from the Earth to Mars. Natural forces such as asteroid or comet impacts have thrown Mars rocks into orbit which have later intersected with Earth’s orbit and fallen to the surface. If there was life on Mars at one time, it’s already here in all probability—having hitched a ride on space debris.

 

I think we have little to fear from space borne plagues that we haven’t already seen at one time or another already.

 

So what is the purpose of life? I don’t know but it isn’t to work ourselves to death and it isn’t to feed our children into the maws of corporate giants to spit out ever more profit for the lucky 1% of the population that are equity lords (thanks to Neal Stephenson for coining this term in his novel, The Diamond Age) in our society. But I don’t think it is to just sit on a beach either, smoking weed. If we all did that, life would still be short and brutish—you’d be old, toothless and dead before 40. No thanks*.

 

There is something much more complicated, much more beautiful, much more dangerous going on. I just don’t know what it is.

 

(* If you are unsure about our use of at least some technology, I recommend you see the film, Quest for Fire, again. It shows what life is like for a primitive tribe that has lost its one source of fire; it’s not a pretty sight. Life without fire is not pleasant for the group. Fire is the basis for cooking, warmth, development of new technologies and for protection. It allows them to extend their day (because they can see at night.) It has subtle effects like allowing them to hang around the fire at night and begin to tell each other stories. They now can pass on information to their children and each other. They can entertain themselves. They can discover humor and leisure time. They can become more creative.

 

So anyway, they send out three hunters to find fire and bring it back to their cave. The three hunters have many adventures, the most important of which is their contact with a more advanced group that has mastered the art of making fire. If you think this skill is trivial, remember that in subsequent episodes of the hit TV series, Survivor, not one modern human could successfully make fire despite the fact that each of them knew, in advance, after watching the contestants in the first series, that this would be a huge advantage in the game to outwit and outplay their opponents and win a million dollars. Yet not one of the next 16, after more than two days of effort, could do it.)

 

Copyright. Dr. Bruce M. Firestone, Ottawa, Canada. Saturday, January 1st, 2005.

 

 

Section 2 ………………………………………..……..... On Entrepreneurship

 

U Ottawa Homecoming Speech—September 16th, 2006

 

Entrepreneurship and Intrapreneurship—

The Basis for Economic Development, Personal Freedom and Knowledge

 

By Dr. Bruce M. Firestone, B. Eng. (Civil), M. Eng.-Sci., Ph.D., Entrepreneur-in-Residence, entrepreneur en résidence, University of Ottawa, Founder, Ottawa Senators

 

There are a dozen lessons for Students who want to be successful entrepreneurs or intrapreneurs highlighted in this speech today. They are:

 

A)    Set goals for yourself and your team;

B)    Be a self-starter;

C)    Practice as hard as you play;

D)   Focus on your goals;

E)    Work hard;

F)    Be flexible in how you achieve your goals/show some adaptability;

G)   Bring some innovation to what you do;

H)   Create a Personal Business for Life;

I)      Protect your reputation and understand and apply ethics in all that you do;

J)     Be prepared to deal with uncertainty and stress;

K)    Execute well;

L)    Take care of the business and it will take care of you and your family.

 

 

INTRODUCTION

 

Good morning and welcome. Bienvenue à tous.

 

I would like to thank Dean Kelly and the School of Management for giving me the opportunity to speak today at the 2006 Homecoming.

 

J’ai le grand honneur d’être le premier entrepreneur en résidence à l’Université d’Ottawa. J’ai demandé au doyen Kelly : « Qu’est-ce qu’un entrepreneur en résidence ? » Il m’a dit : « Je ne sais pas. Vous êtes le premier et vous devez inventer le poste. »

 

C’est parfait pour moi – toute ma vie, je n’ai jamais su ce qui m’attendait…

 

Je suis le fondateur des Sénateurs d’Ottawa et de presque soixante-dix entrepôts. J’ai construit plus de mille cinq cents maisons et plusieurs édifices commerciaux, notamment la Place Banque Scotia, où les Sénateurs d’Ottawa jouent.

 

I also have held utility and industrial design patents in electronics and aerodynamics. I teach, write and research not only in the field of entrepreneurship but also in the field of design economics, real estate development and architecture.

 

Now I tell my entrepreneurship students that focus is an important part of their future success and then they stare at me—much as you are doing now—and so I must tell them not to follow my example.

 

Question—what would you rather do? Race the downhill course before or after your chief rival? Well obviously, you would choose afterwards. Humans are capable of incredible feats when they focus and set goals. When you know the spilt times of the other skier, you might be amazed to see that your times are fractions of a second better on each part of the course.

 

When we brought the Senators to Ottawa, I set a very public goal that we would get 22 points that first season—I told the media, the players, the coaches, everyone that that was our goal for the season.

 

Now why did I choose 22 instead of say 30 or some other number? Because the worst ever team in NHL history (the 1972 Washington Capitals) got 21.

 

Does anyone here remember what our point total was in our first year? 24.

 

I believe that if you set your goals, if you visualize them, if you internalize them, if you can see yourself achieving them, you have a great opportunity to be successful. I suggest to all my student entrepreneurs that they write a simple equation everywhere—their homes, their offices, wherever they can see it:

 

N = ?

 

Where N is number of clients, customers, visitors, revenues, patients … Anything that measures the performance of their organizations. It seems simplistic but if everyone in your organization buys in to a single goal and all efforts are focused on achieving that, you will.

 

Notice I said set your goals; I haven’t said a word about planning how to get there. Plans are useful guides but they are like war plans—they change as soon as you come into contact with reality. So whether you are an entrepreneur or you are working for a large company or a Not-For-Profit organization be prepared to be flexible—life has a lot of surprises in store for you and you need to be able to change with the changes in your environment—adapt or perish.

 

If you remember Sigourney Weaver’s role as Ripley in the Alien series, she showed remarkable ability to make the best of her situation. The US Marine Corps unofficial motto is ‘Show Some Adaptability’.

 

WHO GETS THE PROMOTION

 

I am interested in applying entrepreneurship skills to large organizations as well. Not everyone wants to be an entrepreneur with all the risk, stress and responsibility that that entails. But many of my students learn how to apply those skills within larger organizations. Those people are called intrapreneurs.

 

Now suppose you and a colleague both go to your manager with a proposal. She says: “I have a great idea for a new product. If we invest $10 million in R & D, I can get the product out the door.”

 

You say: “I have a great idea for a new product and I have three pre-launch clients willing to invest $2.5 million each to help us with $10 million in R & D expenses. Plus they are willing to take the first six months of production.”

 

Now whose project gets the green light? AND WHO GETS THE PROMOTION?

 

When we won the NHL franchise for Ottawa in December 1990, what was the first thing we did?

 

a)     Have an all night blow out party?

b)     Come back from Florida (where the NHL’s Board of Governors met) to launch our first ever season ticket blitz?

 

Answer: BOTH. We partied then we got back into town the next day and sold $22 million in season tickets in cash in ten days.

 

An entrepreneur or intrapreneur is someone who can create $2 in revenue for every $1 that any fool could generate.

 

Most successful entrepreneurs start with (practically) nothing. If you had to choose three things from the following list, what would they be:

 

  1. Launch clients and customers;
  2. Access to VC financing;
  3. A great, never-tried-before idea;
  4. A good business model;
  5. Sound execution;
  6. Approved bank financing;
  7. A good partner;
  8. Access to government grants?

 

If you chose 1, 4 and 5, go to the head of the class. I tell my students, don’t waste your time pursing VC money and government grants. The best partnership is often none at all. Banks only lend you money if you don’t need it. Maybe the reason the never-tried-before idea has never been tried before is because it is a bad idea.

 

Entrepreneurs and intrapreneurs who start with nothing often build much stronger businesses, focused on real clients, real cashflow and real profits. If you have real clients and real cashflow, you will get financing today, not the other way round.

 

I like the ad where Canadian basketball superstar and League MVP Steve Nash says that if you want to be great, you need to practice the day after the best game of your life. I’ll bet Steve Jobs after launching the iPod spent very little time resting on his laurels.

 

And that is what you need to do: FOCUS, SET GOALS, PREPARE, WORD HARD, BE FLEXIBLE. The harder you work, the luckier you’ll get.

 

THE DIFFERENCE BETWEEN BEING WEALTHY AND BEING RICH              

 

I really like comedian Chris Rock. Has anyone heard Chris Rock do his thing on wealth versus rich?

 

Well, according to Mr. Rock, Shaquille O’Neill, the basketball player for the Miami Heat, is RICH but the guy who signs his pay cheque (Micky Arison) is WEALTHY.

 

Chris Rock got it exactly right. You can get rich by winning the lottery, becoming a NBA Star, speculating, asset flipping, gambling, picking the right parents or prospecting for gold, diamonds, nickel, whatever, but you can’t become wealthy doing any of these things.

 

Wealth derives from control over a factor of production, a license, a franchise, a territory, a concession, some IP (Intellectual Property like the secret formula for Coca Cola or the 11 secret herbs and spices that the Colonel uses to make fried chicken), a competitive advantage, a comparative advantage, property ownership—anything that creates a sustainable, repeating and renewable income stream; it is your ‘pixie dust’—the magic that really makes your business work.

 

Now let’s just look at some numbers; let’s say someone controlled the early Beatles catalogue (say, someone like Michael Jackson). Mr. Jackson is reputed to have bought the catalogue in 1985 for $47m (but he lost his friendship with Paul McCartney along the way). By 1993, MJ’s company was reportedly earning $30m from it (albeit, MJ had added other songs by other artists by that time but let’s ignore this for the moment) and it was estimated to be worth $300m at that time. This yields a cap rate (capitalization rate) of 10, which is pretty typical for this type of privately held asset. No one knows what kind of income stream he gets from this now but it has a rumored value of $1 billion today. MJ still owns 50% of it, the balance is owned by Sony.

 

With a cap rate of 10 and given that MJ owns half of the catalogue, we can guess that MJ gets $50m a year in income from his ownership. Plus the Beatles are making a huge comeback—just ask my 14 year old daughter, Jessica, who only wants Beatles CDs for her birthday and knows just about every word to every tune the Beatles ever recorded. So it wouldn’t surprise me if MJ’s income is going up every year from this source. This is called wealth. However, let’s say that MJ is in need of some quick cash and sells his interest to Sony for $500m. Now MJ would be rich (for a while) from selling his interest in the catalogue but he would no longer be wealthy because he has lost the ability to renew his wealth every year by producing an income stream from control over this particular factor of production.

 

But what’s that you say? He could invest the proceeds in T-Bills, Muni Bonds and GICs (Guaranteed Investment Certificates). Sure he could, but they produce puny 1.7% to 4% rates of return. If MJ paid $100m in taxes, he would be left with $400m, which would give him an income stream of $6.8m to $16m a year with no inflation protection. I mean if MJ were to continue to control the catalogue, he could always increase the price (aka royalty) paid for each tune if inflation takes off and starts to bite into his revenue stream. But even ignoring inflation, why would MJ trade an income stream of $50m a year that makes him wealthy to become a remittance man getting $6.8m to $16m a year? MJ has already turned down offers to sell; presumably he understands the Chris Rock difference between becoming rich and being wealthy*.

 

(* Somehow I doubt whether Lisa Marie Presley has read this piece. In December 2004, it was announced that Lisa had sold her father’s image and name as well as 85% of Elvis Presley Enterprises Inc. to Robert Sillerman-controlled SFX Entertainment for a reported $100 million, which included some stock in a new SFX controlled business. So not only does Lisa no longer own, control and direct a valuable franchise (her father’s estate, which brought in $45 million last year), she didn’t even get all her compensation in the form of CASH. As any entrepreneur knows, cash is KING. (Pardon the pun, Elvis). Now compare that with J.K. Rowling’s absolute and tight control over her creation (the Harry Potter series)—not only the publishing rights but also the film rights and other media rights as well. It has made her the richest woman in the U.K., worth more the Queen).

 

Did you know that many, maybe most, lottery winners blow their entire wad in less than five years? By that point, their spouses have left them, they are alienated from their old friends, they have got a whole new set of ‘friends’ who are only around while the money lasts and they don’t even have their old job to go back to. Many of them have picked up nasty habits along the way like taking drugs. It’s absolutely amazing how many of them end up in bankruptcy. They are much worse off for their ‘good fortune’.

 

PERSONAL BUSINESS FOR LIFE, PB4L

 

For the last few months, I have become increasingly certain that people in the 21st Century are going to need what I can only call a Personal Business. It seems to me that there are so many changes in the local, national and global economy going on and so many things can and do go wrong, that it might not be a bad idea after all to have a fallback position.

 

You know that I have been stressing to you how important it is to have a Personal Web Site for life—a place where you can collect your personal IP over your lifetime and career and one day, maybe, you can find a way to make money from it too—while you are lying on a beach.

 

But something else has struck me recently—just how many people have little sideline hobbies, gadgets, gizmos ... micro businesses really that make a bit of money. It also struck me that this could be a highly useful thing to have.

 

Let me give you an example. I recently met with Richard Rutkowski is a former Kanata City Councilor.

 

Richard is an intriguing person—he is very sure of himself, a good marketer, a good promoter and a sure handed politician—prepared to make the time investment in being a City Councilor (which is like a 24/7 J.O.B.).

 

I asked Richard what he does between political jobs and, sure enough, he hauls out this cute little magazine called The Best of Kanata. Now this is really low tech—businesses advertise in it, so that is one revenue stream for Richard. It costs about $600 for a half page and there are lots of pages. Then, people buy these things for 20 bucks and in the back of the magazine, there is a 'member's card' about the size of a credit card, which entitles them to 10% off at all stores and services featured in the book.

 

When I did a Google search, the only mention I got was: http://www.ncf.ca/gcuc/food.html

 

So, Richard hasn't even bothered with a web site. (The Kanata Food Cupboard sells the book for 20 bucks and keeps 15).

 

Well, this is a pretty simple business and folks advertise in it like crazy because they like Richard and it works for them and it is pretty inexpensive.

 

Richard sells 5,000 copies of the thing, so you can figure out for yourself the economics pretty easily.

 

There have got to be a zillion of these kinds of ideas. Do you know what I told Richard: "NEVER, NEVER sell this thing—it is like a sinecure, a franchise, a license, a concession ... it is your 'pixie dust' forever."

 

It is low tech and low intensity to manage this particular micro business and it is a kind of concession because it is so local, so focused and Richard is so well known locally that everyone who is anyone in the 'urban village' that is Kanata is going to be in it.

 

So while I have told you to create businesses through entrepreneurship that will provide you with more value than if you just had a J.O.B., maybe there is a more subtle message here that I could provide you.

 

Maybe, we should each have one micro business that we hang onto for life—that never gets shared with anyone, no partners, never is pledged to a Bank for a loan and, thus, something that we can fall back on in troubled times.

 

It would be pretty cool if every man, woman and child on the planet each had a Personal Business for Life (PB4L) that stayed with us throughout our lives and, if things get messed up, well, we have (as my late father, Professor O. J. Firestone, would say): “a fallback position” or “an iron reserve”. My father lived through two World Wars and he really understood the need for both.

 

CHINA AND INDIA—ENTREPRENEURSHIP IS THE KEY TO WEALTH CREATION

 

How did China and India become the great success stories of the last quarter century? Hundreds of millions of people in both countries now enjoy a lifestyle unimaginable just one generation ago. Was it because of wise government plans, a great leap forward engineered by central planners or a new set of five year plans issued by state edict? None of the above.

It was the unleashing of their entrepreneur class along with freer financial markets, better education systems and access to international trade that largely powered this economic miracle.

Thousands of people in China and India independently pursuing their own objectives (directed only by Adam Smith's Invisible Hand) alleviated poverty and created wealth. Governments in those countries deserve credit for setting some of the pre-conditions for economic take-off and for not getting in the way of progress. It is an example for other developing nations to follow.

INDIVIDUALS COUNT

Imaginez ce que serait chacune de nos communautés sans les entrepreneurs. Les entrepreneurs prennent de grands risques pour créer de nouvelles entreprises, et juste un petit nombre d’entrepreneurs peuvent avoir un impact important sur leur communauté locale. À Ottawa, par exemple, une poignée d’entrepreneurs comme Terry Matthews, Mike Cowpland et Mike Potter ont créé des milliers d’emplois directement ou indirectement en démarrant des entreprises comme Mitel, Cognos et Newbridge (qui appartient maintenant à Alcatel). Les communautés locales doivent appuyer les efforts de leurs entrepreneurs pour que les avantages économiques qu’ils apportent soient durables.

MORAL UNDERPINNINGS

While it is true that the entrepreneur is largely following his or her own self interest, there is a moral underpinning for this: one's first obligation to society is to take care of yourself and your family so as not to become a burden on society. Once that is achieved, humans who are uniquely interdependent, have a further obligation to take of their fellow human.

MICRO ENTREPRENEURS

I read an interesting article in the Globe and Mail (by Luke Harding of the Guardian News Service, February 10, 2003) about micro entrepreneurship in Kalmandhai, India.

There, slum dwellers erected latrines—one for men and one for women and a third for children only. Charging just one cent per use, they built a profitable business using only $900 USD in start-up capital advanced to them by UK based WaterAid.

Who would have thought that you could make a successful business out of a latrine but that is apparently what the women of this village did. I was intrigued so I sat down and did a spreadsheet on it this morning and here is what I conjectured:

Village of Kalmandhai, India with assistance from WaterAid, UK

Cost of Construction of New Latrine
Men's $450 USD
Women's $450 USD
Children $0
Total $900 USD

Revenues Per Use $0.01 USD
Daily Use Men 300
Women 375
Children 400 free
Total Use 1,075
Total Paid Use 675
Total Daily Revenue $6.75 USD

Annual Revenue $2,463.75 USD

Maintenance 10% $90
Night Watchman 1 $450 $450
Cleaning Staff 3 $1,350

Net Revenues $573.75

Return on Investment 64% p.a.

So they achieved a (possible) 64% p.a. rate of return on this investment, which is impressive. Just as importantly, there are significant health benefits that accrue to these people from proper disposal of human wastes. Plus they generated additional activity including:

a. the construction of a shower block for traveling truck drivers that pass through the Village and for the villagers themselves (and more fees);
b. the use of their 'product' (from the latrines) in their herb garden (for self use and third party sales);
c. startup of a composting business;
d. money lending to women in other villages to start similar enterprises.

Think about the number of jobs they created-from a latrine!
Give a human a fishing rod, not a fish.

If these ladies could create a thriving business from a $900 investment just imagine what privileged people like us, like you students here today—with all the advantages you have: great education, access to capital, free, civil societies and much more—can do.

TRUE JOB SECURITY

People often tell me that they are scared to become entrepreneurs. “Isn’t it safer just to get a pay cheque every two weeks?” Well, maybe.

But a friend of mine worked for the GOC (Government of Canada) doing post project reviews for 25 years. In the great downsizing in the 1990s, he was laid off! After sending out 500 résumés, he had a total of ZERO interviews. What kind of JOBS are available for a guy with a PhD in History who has done nothing but GOC work for 25 years? ZILCH.

So he came to me and asked me what to do. I knew he was not the kind of person to star his own business—he needed some kind of structure so I advised him to buy a franchise, He did. He bought a Subway and a couple of years later he bought another.

He took over a loser of a location but turned it around in less than 24 months using smart (guerrilla marketing). Every day at 10:30 am he would go over to the mega mall parking lot across the street and put $1 off sub coupons under the windshield of 500 cars. He would run back to his shop and wait for the traffic to come in the door. He also visited every local office within three kilometres between 11:00 am and noon weekdays over an 24 month period. He would bring in huge platters of finely cut subs and a bunch of $1 off coupons. He would talk his way past the receptionists and get into even highly secure buildings and hand out free food and coupons by the bucket load. Although he only made $30k in his first year, he made over 100 grand for himself and his family in year two.

He bought a second location and now takes home over $140,000 every year. He told me recently he is making more than he ever did at the GOC and he loves what he does. He does his own hiring, firing, banking, accounting and marketing. He has an outlet for his creativity. As long as he keeps a good relationship with the Master Franchisor, no one is ever going to downsize him again.

True job security comes from what you have between your ears—what you learn over a lifetime, your ability to put into practice what you know. It doesn’t come from a job description…

WHAT’S MORE IMPORTANT? GOOD EXECUTION OR THE NEXT BIG IDEA?

If you ask me, the big idea is LESS important than good execution. Most of my students think that the big, NEVER BEFORE TRIED, idea is more important but there are lots of companies that do very well with good execution of fairly mundane things.

I am pretty sure that the only thing that is in infinite supply is ideas; numbers, for example, represent an idea and they are infinite. There are probably more than 25 million smart Americans in their basements at any one time trying to come up with the next bid idea (like, say, Google). They are generating a huge volume of new ideas; that tends to suggest, in economic terms, a surplus of ideas while the skills to implement them are in much shorter supply and, hence, the latter will generally attract a higher price.

The market for new ideas, such as it is, tends to put a low price on them (just try to sell your BIG IDEA at a business model stage and you will see: a) how hard it is to do that and b) just how little you will get for it). Obviously, a startup that combines some type of innovation with good execution is better off than one with just sound execution. Fred Smith, when he started Fed/Ex, brought the hub and spoke system to the overnight package delivery business, essentially creating that industry.

Before that, it was thought to be an impossible challenge—if you had 60 cities as both origins and destinations in the network that meant 3,600 overnight flights, an obvious impossibility. If you had instead five hub airports within easy trucking distance, you could get by with 25 overnight flights…

However, most successful start-ups do not create new industries or are not necessarily first movers. Google wasn’t the first search engine; however, they did bring significant innovation to the table including: neutral search rankings, search rankings that reflected traffic loads on and links to a site, paid search links and auctioning off of paid search links. GradeAStudent.com, now GradeATechs.com, was not the first at home computer repair service but their execution was good and they used a back end system (GASnet) to automate their appointments and their billing systems.

I have felt for a long time that VCs are heading in the wrong direction; they should NOT fund startups. Rather, they should wait until startups have proven themselves in the marketplace. It’s kind of like watching for tall shoots in a field of grass. Those are the ones they should fund. It’s better for VCs, better for the national economy and, interestingly, better for startups too.

It’s better for VCs because they will fund more winners and fewer losers and generate better returns for their investors. This, in turn, will attract more capital to the industry which is good for innovation overall. It’s better for the national economy since careful rationing of scarce capital will provide higher overall growth rates. And finally, it’s better for startups, in my opinion, to focus on: a) building a sound business model, b) self (bootstrap) capitalization, c) using smart (guerrilla) marketing to capture customers inexpensively and d) generating real cashflow from real clients and customers. The founders of these businesses will find it much faster and much less frustrating to find customers first rather than spending nine months or more hoping to attract VC funding or going after government grants. They will also get help from clients in other ways such as designing the final product or service. It’s like a war plan—as soon as your contemplated business model comes into contact with customers, it will change; they will force changes that YOU CAN NOT PLAN FOR.

Finally, the founders of these businesses will get to keep more of the equity in their businesses if they do a deal with a VC firm later when their business is more mature and, frankly, they are more mature. Nothing gives you more leverage in negotiations with VCs than the fact that you have enough cashflow to fund the business without them.

BUT STILL, INNOVATION IS IMPORTANT

Digg.com’s founder, Kevin Rose made $60 million in 18 months. Kevin is just 29 years of age so there is still time for you!

                                                                                                                                                                                        

Kevin Rose, Founder, Digg.com (BusinessWeek August 14, 2006)

While I think great execution is really important, having some type of innovation in your business model can help you create a sustainable advantage; i.e., you need to have some type of ‘pixie dust’ or differentiated value in your organization’s business model. This creates a franchise or concession for you that is hard for others to copy.

Let’s return to the Digg.com model. What makes it different? What is its differentiated value?

1.     It is a new model for a newspaper uniquely adapted to the Internet.

2.     It is not simply the online version of the New York Times or some classified advertising page transferred to the Internet.

3.     It is a digital community made up of a fairly homogenous demographic—80% are male, mainly young techie readers.

4.     Readers are also contributors.

5.     Readers dig up interesting stories from all over the web and post brief synopses to the site and links to them whereupon other readers vote on them—the most popular ascend the page.

6.     The site harnesses the competitive instincts of the readers/contributors to compete to see whose story will lead.

7.     The site works because of its homogeneous demographic—contributors only post stories that will be of interest to the group.

8.     The site is dynamic—leading stories change by the minute or hour.

9.     Digg.com’s cost for headline writers = ZERO.

10.  Digg.com’s cost for journalists = ZERO.

11.  Digg.com’s cost for editors = ZERO.

12.  Digg.com’s cost for distribution = ZERO (at least, the marginal cost is practically zero).

This is a lot of pixie dust. I think Digg.com is important for another reason—I believe that it is important for communities that are working together to be reading the same things, to share a common culture. If you think about it for a moment, many of the communications you have in a given day are made much easier by possessing a common culture; you don’t have to explain where you are coming from and the context of what you are saying in every conversation you have.

 

Now the innovative nature of Digg.com would be pretty useless without good execution so creativity is a necessary condition for the kind of success Mr. Rose has had but not a sufficient condition.

 

TRUST AND REPUTATION

 

Quand je me suis lancé en affaires, un avocat très réputé que je connais* m’a dit : « Au bout du compte, tout ce que tu auras, c’est ta réputation. Si tu as une bonne réputation, les clients feront affaire avec toi, les fournisseurs te feront du crédit, les banques te prêteront de l’argent et les employés voudront venir travailler avec toi ».

 

(* Kent Plumley was an early investor in Mitel Corp. and made more than $50 million from his investments in tech.)

 

To Mr. Plumley’s advice, I can add another piece today: what is more important:

 

a)     Love;

b)     Trust?

 

I would argue that trust is the more important. Think about it. If you can’t trust your girlfriend or boyfriend, your spouse, your partner, your employees, what kind of life is it? Surround yourself with positive people you can trust and you will have a better life in every way.

 

PERSONAL SACRIFICE

 

BusinessWeek (August 14, 2006) reports that Mr. Rose sank every penny and all his energy and time into Digg.com to make it a success losing his girlfriend along the way. She objected to the fact that he put his money into the business instead of putting a down payment on a house.

 

Entrepreneurs make a lot of sacrifices along the way and not all the stories have happy endings.

 

Peter Patafie, a friend of mine, gave a lecture on entrepreneurship. He is an up by the bootstraps kind of guy. At age 45, he got laid off from his sales job selling moving and packing supplies because he was making too much money (more than the President). He had a wife and three kids to support and had never finished High School. What to do?

 

He started his own business selling moving and packing supplies. He started with less than $5,000 but he had a great reputation, he knew how to sell and he could get product on credit from his suppliers. Also, in a pretty mundane business, he brought some creativity to it.

 

He had one great insight. He realized that the salespeople for his clients spent a lot of their time redelivering packing and moving supplies to their clients. In other words, he worried about his clients’ clients.

 

He went to the moving companies with an irresistible proposition. “What if instead of delivering moving boxes to your warehouse and then having your salespeople redelivering them to people who are moving, I save them the time and trouble and I deliver the boxes and moving supplies directly to them. That way, your salespeople can spend more time selling (moves) and less time delivering boxes.”

 

Peter ended up with a 97% market share (better even than Microsoft’s OS). Within six years he had built a business that did $13 million per annum with 30% margins. He told me he never expected to make that kind of money and every year he gets together with his employees and shares the profits with them.

 

He told the class that he had three priorities:

 

Priority # 1: TAKE CARE OF THE BUSINESS.

 

Priority # 2: TAKE CARE OF MY FAMILY.

 

Priority # 3: TAKE CARE OF YOURSELF.

 

Students asked Peter: “Surely, you mean TAKE CARE OF THE FAMILY is your number one priority.”

 

But Peter stood firm. He explained it this way: “What is the number one cause of divorce: a) Alienation of Affection, b) Financial Difficulties? The answer is b). Having creditors call at home for payment of debt puts tremendous stress on a marriage. Sure people may say that they fell out of love but often the root cause is financial pressures.” So he concluded if you take care of your business, you can take care of your family, no the other way round.

 

Life isn’t easy and being an entrepreneur or intrapreneur is hard. But for people who want to use their creativity, who want the responsibility, who believe that true security comes from what they know and what they can create themselves, it is a road worth taking. Entrepreneurs and intrapreneurs use resources efficiently; they know that creating a sustainable enterprise that will last for generations and outlive* its founder means not eating all the seed grain. They are stewards of the organization and the community and the environment. C’est un beau défi, un défi qui vaut la peine d’être relevé.

 

(*A true entrepreneur creates more value in his or her business than just providing a JOB for themselves. There are many attempts to define what an entrepreneur is; certainly one of the tests should be that the enterprise can last beyond the involvement of the Founder and that significant value is created.)

 

CHALLENGES FOR STUDENTS 2006-2007:

 

Anyone here need $7,000.00 in cash? If you do, then come study ENTREPRENEURIALIST CULTURE (ADM3396 Seminar in Administration: Entrepreneurialist Culture- How to Bootstrap Yourself to Business Success in the 21st Century: http://www.dramatispersonae.org/EntrepreneurialistCultureFrontPage.htm) with me and participate in some new initiatives including:

 

I. Two competitions this year-

 

a)     The Business Model Competition: http://www.dramatispersonae.org/BusinessModelCompetition/DescriptionUOBizModelCompetition.htm;

b)     The Wesley Nicol Business Plan Competition: http://www.dramatispersonae.org/WesleyNicolBusinessPlanCompetition/UOttawaWesleyNicolBusinessPlanCompetition.htm. 

 

II. Let us join together today to forward to the United Nations a proposal to set aside one day each year to celebrate all entrepreneurs who contribute so much to society. Not only do they contribute from an economic point of view but also from the point of view of providing us with more interesting choices and more diversity everywhere.

 

(SIGN THE PETITION TO THE SECRETARY GENERAL—VISIT: http://www.dramatispersonae.org/UNDayOfTheEntrepreneur/UNDayOfTheEntrepreneur.htm)

 

III. Entrepreneurship Quarterly Journal publishing.

IV. Launch of parking meter signage program at UOttawa.

V. Applying LawnSignKing.com to a real world business.

VI. Launching Ottawa’s own Mural Arts Program (MuralArts.ca).

 

Thank you. Merci.

 

 

 

Speech to: Kiwanis Club of Ottawa

Date: Friday September 12, 2003

Where: Fairmont Chateau Laurier Hotel

Subject: Entrepreneurship, Development and Sustainability

 

Introduction

 

Entrepreneurship is more than just a key engine for economic growth; it is the most efficient means of producing a sustainable community, not just in Canada but in developing nations as well. Countries that have city-state economies based on thriving entrepreneur communities are also likely to: a) be able to adapt more quickly to changing global economic conditions, b) be more efficient in producing a higher level of output with fewer inputs, c) almost by definition, be more sustainable.

 

I always found it strange how some businesspersons feel threatened by the concept of sustainability and how some environmentalists feel threatened by entrepreneurs.  What I want to show today is that, fundamentally, the two objectives—producing more with less are not in contradiction at all. I mean isn’t it kind of obvious that if you can produce a given number of widgets with fewer inputs (of materials and energy) that your profits will be higher? And isn’t that good for the environment and doesn’t that help move the whole economy onto a higher plane of sustainability?

 

Now there is that word ‘profit’. Canadian entrepreneurs find it hard to use that word. They feel the media, labour and environmentalists will criticize them if they use it; it’s a ‘four’-letter word in our country. But should it be?

 

Let’s go back in time for a minute to the time of Adam Smith; the discoverer of the ‘invisible hand’. He found it incredible that a nascent free market economy could produce the greatest number of goods and services for the greatest number and be self-organizing too. How did this happen?

 

Well, Adam Smith said that each individual acting in his or her own self interest, would produce the most goods and services that he or she could sell thereby employing the greatest number of persons and resulting in the maximum benefits for society as a whole without really meaning to. He determined that the invisible hand of the marketplace was moving these people along and, if left alone to their own devices, this would produce the greatest utility for society as a whole.

 

But there is another side to this story—there is a moral underpinning to the operation of free capital markets.

 

Your first duty to society is to not become a burden on it.

 

So when we use the term ‘profit’, whether applied to a family or individual who is producing more income for themselves than they are consuming (the difference either being put to use as savings or investment) or an organization or a business that is producing a surplus, we can be sure that they are meeting this moral test.

 

Private ownership of a ‘thing’ can be viewed as private stewardship of that thing.

 

As a former owner of a National Hockey league franchise, I never felt like I owned it and, frankly, I was always uncomfortable with the notion that hockey players under contract to the team were like indentured workers, albeit, highly paid ones, that could be traded like pork bellies. I always felt that I held the franchise in trust for the fans and the City.

 

I remember how counter productive it was when West Carleton Township Council considered in the 1990s passing rules to control the use of private woodlots. These woodlots, most of them carefully managed by private owners, remained in production over a period of time measured in generations. They carefully harvested product to feed wood stoves, pulp mills and board production so that they would have an income stream continuing over many years.

 

The threat of controls by the local Council caused the exact problem the Township was trying to avoid—some woodlot owners clear cut their entire acreage in advance of the new rules becoming law; they feared they would not be able to realize any income after the rules were passed. This is so typical of government initiatives—a. governments often create enormous programs aimed at the whole population of that industry or sector when they are actually trying to solve a problem that is caused by a tiny percentage of the population in an industry, b. hence, they penalize the vast majority of that population without actually solving the problem, c. they often generate unintended consequences.

 

Again, Private Ownership = Private Stewardship.

 

If you look at the example of the 80 year rule by the proletariat in the former USSR (actually, it was rule by the nomenclature), you see that ‘public’ ownership produced the worst ecological consequences for the Planet—from dumping old nuclear reactors into Lake Baikal to the Chernobyl meltdowns, Russia faces a set of environmental circumstances that will take 100,000 years to deal with.

 

Can you imagine what the mindset has to be to dump contaminated nuclear waste into Lake Baikal, which is the oldest (25 million years) and deepest (1,700 m) lake in the world?

 

“It contains 20% of the world's total unfrozen freshwater reserve. Known as the 'Galapagos of Russia', its age and isolation have produced one of the world's richest and most unusual freshwater faunas, which is of exceptional value to evolutionary science.” (From UNESCO: http://whc.unesco.org/sites/754.htm)

 

If no one owns a ‘thing’, no one seems to care about it. At least, that is the western view and it certainly seems to be a cross cultural view with perhaps the exception of a few indigenous peoples who may nurture nature in a collective way.

 


When watching Star Trek, TNG, I was always struck by Captain Picard’s view of the Ferengi as something of a sub species because of their clearly established commercial avarice. Starfleet and the Federation no longer felt the need to be guided by the individual pursuit of personal enrichment—I guess they are something like Commune-ists.

The Invisible Hand of the Ferengis

 

As someone who has lived in communes, I can tell you that communes are organized in a hierarchical manner, no matter what they may advertise. As Orwell said: “Everyone is equal, except some are more equal than others.

 

What worries me is how to decide who is more equal than others without using the scorecard of dollars and achievement—after all, dollars are democrats. Are we better off with a benevolent dictatorship like Starfleet making decisions on who gets what rather than using money, which does not discriminate and is blind to gender, race, religion or any other form of segregating humans except merit? Perhaps (to paraphrase Sir Winston Churchill) money, free markets and democracy form the worst possible system, except for all the others.

 

Even so-called not-for-profit corporations are required by law to generate significant reserve funds to tide them over the rough patches. A ‘reserve’ fund is just a politically correct term for ‘profit’.

 

What else does a profit allow? Well, it allows the organization (or family) to invest in more research and development (or education for example), as well as better technology and technical methods of doing things, to implement best practices and much more. Profits are not just so ownership can have nicer cars, boats and other toys.

 

If anyone has ever worked for a company that loses money, you already know it’s no fun. When you want to travel somewhere, say to meet a client or go to a trade show or go to a conference, guess what? You can’t.

 

An unemployed fellow I just interviewed the other day for a JOB with a client of mine said it particularly well:

 

 “It’s possible to have money without fun but it’s virtually impossible to have fun without money.”

 

So, please, make profits in everything you do—including running the Kiwanis Club of Ottawa so you can do more good works for the community (don’t just call it that).

 

Development Economics and Entrepreneurship

                                                

I met Walt Rostow when he visited Ottawa in the 1960s and enjoyed listening to the great man hold forth on his ideas about how to establish the preconditions for economic takeoff in Developing Nations. Walt Rostow’s work of the 1950s and 1960s and recent work by Hernando De Soto and others (I have dared to add in a few suggestions) that what is needed for economic take-off in DCs today includes:


                                  Preconditions for Economic Takeoff

                                                

1.     education

2.     health

3.     supply of and private ownership of housing (safe, affordable, privately owned)

4.     clear title to housing and accurate addressing and surveying

5.     tolerance of and legalization of cottage industries

6.     tolerance of mixed use neighborhoods where people can work, live, shop, trade, play, entertain all in the same location

7.     effective legal system, respect for the rule of law

8.     moderate levels of taxation and avoidance of confiscatory levels of taxation

9.     re-integration of black and gray markets (deeding of lands and title in squatter settlements )

10.   active capital markets (borrowing circles and financial recycling of savings and investment, home mortgage availability)

11.   culture of and support for entrepreneurship and innovation

12.   wide spread Internet access and effective communications system

13.   sound public infrastructure

14.   extensive private ownership of economy

15.   respect for human rights

16.   protection of private property rights

17.   good, honest and transparent government

18.  social peace and harmony

19.   strong civic institutions

20.  civil defense

21.   trust, courage, hope and faith

   

I added in point # 10 above—the need for a culture of and support for entrepreneurship and innovation. I have become convinced that this is an important ingredient to unlocking development potential not only in DCs but first world countries as well. More on this later.

 

Respect for the law including contract law is an important pre-condition. Former President Bill Clinton, when asked to comment on why it was taking so long for the ‘new’ Russia to be fully accepted into the community of trading nations, he responded that this would have to wait until contract law was widely accepted as binding by the people and institutions of that country. People doing business in Russia in the 1990s needed to carry around briefcases full of USD currency—they couldn’t rely on Russian banks to ‘give’ back any money they deposited there.

 

It’s hard for an economy to takeoff without trust. I have learned as an entrepreneur that you can have rooms full of legal paper but if the other side has no respect for a contract, the legalese is generally pretty useless. Having to go to court to force someone to live up to their agreement is not only expensive and time consuming, it is soul destroying too.

 

Hope and Courage

 

Another one of the pre-conditions for economic takeoff that I added above is the need for hope and courage in the population. It takes courage to start new ventures—one must have faith that things will somehow work out and hope for the future. I loved the line from the film Shakespeare in Love about how a play actually all seems to magically come together at the last minute and that how this happens is, well, “It’s a mystery.” The same is true of entrepreneurial activity—how any of these initiatives work out at all, gee, it is a mystery.

 

I know that most entrepreneurs who have started a successful business never would have started if they actually knew beforehand: a. how long it was going to take to become successful, b. how much money would have to be spent to get there, c. the risks they took to do it, d. how hard it was, e. how much work it was, and f. how often they were naysayed and criticized for it. To paraphrase rock singer Bob Seger, if you’re going to be a serial entrepreneur, sometimes you might say to yourself: “I wish I didn’t know now, what I didn’t know then.”

 

One day in the mid 1990s, I was walking around the Carleton University Campus in Ottawa, Canada and I ‘discovered’ a train tunnel running under Dow’s Lake, which is adjacent to the Campus. Curiosity got the better of me and I scrambled down the embankment. The foundation stone circa 1960 was impressive to read.

 

Later on, a few minutes of research uncovered an interesting story—Canadian National Railways had needed a new cross-Ottawa line and the only way that the then Chair of the National Capital Commission (NCC) would agree to it was if the

CNR would bury it under the lake. The NCC apparently wanted to protect views in the National Capital Region. Now I realize this is kind of frivolous when compared with the enormous challenges that DCs are facing but I was struck by the courage it took on the part of the NCC to take this position. This got me to thinking about an earlier trip to Calgary, Alberta and the foothills of the Rocky Mountains.

 

If you have ever looked at the Rockies from the eastern side and thought about the idea of running a rail line over those mountains as Van Horne did beginning in January 1882 and completing the crossing just three years later in 1885… what courage these people had.

 


                                    William Van Horne, 1843-1915

 

While it is true that Government concessions helped Van Horne, it was heroic efforts on his part that made this possible:

 

“Van Horne worked himself harder than his crews, arranging steamship service to distribute materials and supplies, seeing to the opening of stone quarries and three dynamite factories, which supported the building of the transcontinental. … He managed to continue the building of the railway when there was no money left for payment (my italics). He himself went without pay for months. Directors used their personal fortunes, businessmen advanced credit and supplies and construction forces went without pay,” North America Railway Hall of Fame.

 

Courage, hope and leadership. These are preconditions needed for entrepreneurial success. Van Horne had them in abundance. Do you know the story of how King Clancy got the original MLG (Maple Leaf Gardens) built in the Great Depression of the 1930s? He had no money. But he had vision and guts. He offered out of work ironworkers and other skilled trades people ‘scrip’. If the building was successful, Clancy would redeem their scrip for cash but only after the building was open and producing cash.

 

Maple Leaf Gardens built by a ‘King’

 

Well thousands of construction workers bought in to the King’s dream and the result was a fine new home for the Toronto Maple Leafs and a building that earned the nickname, the ‘Carlton Street Cashbox’. All of the scrip was redeemed btw.

 

There are the things that governments can do as well as or even better than the private sector. They may not be as good as the private sector at the doing of a thing but they can provide the right conditions or environment for it to be accomplished. To my mind, this is the true mission of government—providing for the right conditions to allow the private sector to achieve desired social, economic and environmental goals.

 

Micro Entrepreneurship and Development Economics

 

I read an interesting article in the Globe and Mail (by Luke Harding of the Guardian News Service, February 10, 2003) about micro entrepreneurship in Kalmandhai, India.

 

There, slum dwellers erected two latrines—one for men and one for women and a third for children only. Charging just one cent per use, they built a profitable business using just $900 USD in capital advanced to them by UK based WaterAid.

 


                                     We Can Do Better Than This

                                                

Who would have thought that you could make a successful business out of a latrine but this is apparently what the women of this village did. I was intrigued so I sat down and did a spreadsheet on it this morning and here is what I conjectured:

 

Sanitation Improvement

Village of Kalmandhai, India

With assistance from WaterAid, UK

 

Cost of Construction of New Latrine

                                     

Men’s                                                                                      $450

Women’s                                                                                 $450

Children                                                                                  $0

Total                                                                                        $900 USD

                                                                                         

Revenues

              

Per Use                                                                                    $0.01 USD

 

Daily Use

Men                                                                                         300

Women                                                                                    375

Children                                                                                  400 (free)

 

Total Use                                                                                 1,075

Total Paid Use                                                            675

Total Daily Revenue                                                               $6.75 USD

Annual Revenue                                                                      $2,463.75 USD

                                                                                        

Expenses

 

Maintenance                                                                            $90

Night Watchman                                                                      $450

Cleaning Staff                                      3                      $1,350                                                                                       

Net Revenues                                                              $573.75

 

Return on Investment                                                                 64% p.a.*

 

(* Assumes the $900 from WaterAid is a loan not a grant and must be repaid; otherwise, the ROI is infinite.)             

                          

Other Revenue Sources

                                    

Herb Garden with Gourds                                           Use of excrement as fertilizer

New Shower Block                                                     6 cents USD per use                                                                                         

Purchase of red worms from State of Kerala  Making Compost for sale 

Money Lending (Banking)                                           To women in Neighboring Communities other revenue generating Latrines

 

Wow, a (possible) 64% p.a. rate of return on this investment is impressive. Just as importantly, there are huge health benefits that accrue to these people from proper disposal of human wastes. Plus they have generated additional activity including:

 

   a. The construction of a shower block (and more fees);

   b. The use of their ‘product’ in their herb garden (for self use and third party sales);

   c. Startup of a composting business;

   d. Money lending to women in other villages to start similar enterprises.

 

Think about the number of jobs they have also created—from a latrine!

 

So micro-Enterprise Loan Funds focus on helping low-income people start their own businesses. Using a peer-lending model, each borrower is paired with other borrowers who are starting their own businesses. Together the loan recipients are responsible for each group member’s loan and collectively benefit from education and technical assistance provided by the micro-enterprise fund. Many organizations around the world have created banks and loan funds based on this model.

 

“Give a human a fishing rod, not a fish,” Anon.

 

Property Rights, Human Rights and Economic Development

 

In Canada at the beginning of the 1980s, then Prime Minister Pierre Trudeau wanted to entrench property rights in the Canadian Constitution in the Charter of Human Rights. He was vigorously opposed in this by most, if not all, of the Provincial Premiers. Why? Because they felt entrenching such rights would or could encroach on Provincial authority of eminent domain- the ability to expropriate land, regulate land use, pass rules and regulations concerning mineral extraction, set environmental standards and so on.

 

I always found it interesting the Province of Ontario, for example, banned billboards along major highways in Ontario (the 400 series roads) because they were considered a dangerous distraction for drivers and visual pollution (i.e., ugly) and then they turned around and gave a monopoly to an American-controlled company with the ugly name of TODS (Tourism Oriented Destination Signage). TODS has monopoly rights for all signage along 400 series highways within 400 metres. This was a huge one-time shift in value from landowners along 400 series roads to TODS. In my view, it was expropriation without compensation and if the Canadian Charter of Rights had included protection of property rights, I am sure someone could have successfully challenged this.

 

Mr. Trudeau felt, I believe, that property rights are also fundamental to human rights; that unless people are protected from unreasonable infringement of their property rights, there can be no real personal freedoms. If governments can grab your land, take your business, well, it isn't a big step to taking away your personal freedom or even your life.

 

Property rights are also fundamental to economic development. To this day, most startups are, one way or another, financed with home or other building and land equity. If an entrepreneur owns a home, he or she will pledge it for startup capital from a bank. If Mom or Dad or rich Uncle Buck is helping out, their homes or other personal property is probably somewhere in the loop as collateral.

 

In many developing countries, they either don't have a sophisticated and extensive enough banking system to bring mortgages to the masses or they discourage private ownership of property. In Mexico, one of the goals of

President Vincente Fox is to bring the financial system into line with North

American standards so that home ownership becomes an attainable goal for the middle classes. Even if they have 50% or even 75% cash equity, people still find it hard to get a home mortgage in Mexico today.

 

This is a big problem because there is a huge amount of capital tied up in land and buildings that can't be leveraged in support of entrepreneurial ventures; this locked-in capital affects developing countries to a great extent.

 

Government policies often exacerbate the problem. Even micro amounts of capital available from vacant or agricultural land mortgages can make a big difference to a peasant economy or developing economy.

 

In Egypt, it is against the constitution to place buildings on agricultural land. By one count, there are 4,000,000 illegal structures on such land in Cairo alone. So there is no possibility of placing a mortgage on such 'non existent' buildings. This locked in capital used in the entrepreneurial economy would help start, well, up to 4,000,000 new businesses.

 

HUMAN RIGHTS AND ECONOMIC DEVELOPMENT = FUNCTION (Property Rights)

 

Should Every Man, Woman and Child on the Planet Have a Personal Business for Life?

 


 

Putting Your Stamp on Something

 

I have become increasingly certain that people in the 21st Century are going to need what I can only call a Personal Business. It seems to me that there are so many changes in the local, national and global economy going on and so many things can and do go wrong, that it might not be a bad idea after all to have a fallback position.

 

I have been stressing to my students how important it is for them to have a Personal Web Site for life—a place where they can collect their personal IP over their lifetimes and careers and one day, maybe, they could even find a way to make money from it too—while they are ‘lying on a beach’.

 

But something else has struck me recently—just how many people have little sideline hobbies, gadgets, gizmos ... micro businesses really that make a bit of money. It also struck me that this could be a highly useful thing to have.

Let me give you an example. I recently met with Richard Rutkowski who is a candidate to replace retiring Kanata Councillor Alex Munter on Ottawa City Council. Richard is a former City of Kanata Councillor.

 

Richard is an intriguing person—he is confident, a good marketer, a good promoter and a sure handed politician—prepared to make the time investment in being a City Councillor (which is a 24/7 J.O.B.).

 

I asked Richard what he does between political jobs and, sure enough, he hauls out this cute little magazine called The Best of Kanata. Now this is really low tech—businesses advertise in it, so that is one revenue stream for Richard. It costs about $600 for a half page and there are lots of pages. Then, people buy these things for 20 bucks and in the back of the magazine, there is a 'member's card’, the size of a credit card, which entitles them to 10% off at all stores and services featured in the book.

 

When I did a Google search, the only mention I got was: http://www.ncf.ca/gcuc/food.html

 

So, Richard hasn't even bothered with a web site. (The Kanata Food Cupboard sells the book for 20 bucks and keeps 10).

 

Well, this is a pretty simple business and folks advertise in it like crazy because they like Richard and it works for them and it is pretty inexpensive. Richard sells 5,000 copies of the thing, so you can pretty easily figure out for yourself its economics.

 

There have got to be a zillion of these kinds of ideas. Do you know what I told Richard: "NEVER, NEVER sell this thing—it is like a sinecure, a franchise, a license, a concession ... it is your 'pixie dust' forever."

 

It is low tech and low intensity to manage this particular micro business and it is a kind of concession because it is so local, so focused and Richard is so well known locally that everyone who is anyone in the 'urban village' that is Kanata is going to be in it.

 

So while I have told you to create businesses through entrepreneurship that will provide you with more value than if you just had a J.O.B., maybe there is a subtler message here that I could provide you. Maybe, we should each have one micro business that we hang onto for life—that never gets shared with anyone, no partners, never is pledged to a Bank for a loan and, thus, something that we can fall back on in troubled times.

 

Maybe StreetPaddleTennis.com will be that for my 14-year-old son, Matthew, who knows?

 

It would be pretty cool if every man, woman and child on the planet each had a Personal Business (PB) that stayed with us throughout our lives and, if things get messed up, well, we have (as my father would say): “a fallback position” or “an iron reserve”. My father lived through two World Wars and he really understood the need for both.

 

I was thinking that a number of the students in Entreprenurialist Culture (one of the courses I teach at Carleton University) in 2003 already have this type of thing going on. I mean if those ladies in India can make a go of it by turning a $900 investment in a latrine into a thriving micro business for goodness sake, all these talented, educated and very privileged students of mine ought to be able to do it too.

 

Politics, Media and Business Form an Identity

 

When I got the courage up to first ask my future wife, Dawn, out on a date, she said: ‘no’. Being a somewhat persistent individual, I asked ‘why’.


Dawn Said ‘No’

 

She told me that she ‘didn’t want to date a business man’. ‘Why not?’ I asked. ‘Because business is dirty and, at the top level, business, media and politics are all the same and I am apolitical.’

 

I suggested that we downsize from dinner to just meeting for drinks and I would prove to her that she was wrong. So we met, fell in love and have five children together. But years later, I called Dawn at work and told her, she was right; at the uppermost reaches of business, there is an unholy alliance between the media, politics and big business. So now I write on the board for my students this equation:

 

P = M = B,

 

where P stands for Politics, M for Media and B for Big Business. Frankly, large political, media and business interests don’t want you, the entrepreneur, to succeed.

 

What I had realized is that most national economies are controlled by a handful of families or a few hundred at most. And they like their oligopolies and their positions of power and are highly motivated to keep both. As entrepreneurs, we often run into these entrenched positions and that is why so many entrepreneurs live by the credo that:

 

“It is better to ask for forgiveness than it is to ask for permission.”

 


Centralized Control Over Media Including the Internet

Promotes Political and Big Business Agendas

 

Wilderness Tours

 

I was speaking to Joe Kowalski, Founder of Wilderness Tours (WT), last weekend when he and his wife Sue took Dawn and I and some of our kids rafting down the Ottawa River. I asked him how he founded WT, some 30 years ago.


Joe (in stern) Calmly Takes the Raft Gently Down the Stream

 

I was particularly interested in how he started because he was the first to recognize the power of the white water on the Ottawa River and because there was no regulatory regime in place at that time (in the 1970s). Today, if an entrepreneur wanted to start a rafting company, he or she would have a terrific number of bureaucratic hurdles to overcome (not to mention intense competition from well-established WT and other rafting companies on the Ottawa). So a startup today on the River would face significant up front costs and significant time delays—presenting a formidable barrier to entry.

 

Joe told me that he started on the Ottawa with ‘no money’ plus two rafts and he just started—he was a river guide and he hired a summer student from back home (Joe hails from Pennsylvania) and they just set up shop. He didn’t ask anyone for permission. He just put the rafts in and took them out and enough folks came that he carried on … for 30 years. Wilderness Tours is now a world-class rafting and kayak destination resort; check out www.wildernesstours.com.

 

If he had asked for permission from, say, the local Council, this would have started a process that might easily have brought in the Provincial Governments of both Ontario and Québec (the Ottawa is the boundary between these two Provinces) as well as the Federal Government, which is in charge of navigable waterways.

 

They would have formed a study group; they would have studied the issue for at least a year. They would hold public hearings. Potential competitors would have been tipped off. Outfitters in other places would learn of Joe’s plans. Existing tour operators (e.g., canoe places, say) would object.

 

Joe would have had to hire a lawyer. Tens of thousands of dollars and two years later, Joe would have quit and Jean Chrétien could not have proved that he was still youthful enough to lead the GOC and the Liberal party through a third majority government by staging a photo opportunity in a WT raft on the 25th Anniversary of WT. Oh yes, thousands of person-years of employment would never have been created either.

 

Federicos Gondolas

 

Compare this with the experience of Darcy McRae, who started a Gondola business on the Rideau Canal (www.Gondolas.ca). Darcy, a Carleton University Sprott School of Business grad (2001), bought himself a beautiful, hand crafted, wooden $85,000 Gondola from California.

 

He launched in September 2002 in the scenic and historic Rideau Canal. There is something about Gondolas and Canals that just go together wouldn’t you agree?

He docked at the Dow’s Lake Pavilion and it was something to see—my wife Dawn and I were eating one evening that fall in the Westin Hotel in downtown Ottawa at Daly’s Restaurant. It just happens to overlook the Canal.

 

It was around 10 p.m. and we saw this ghostly shape gracefully move through the mist to dock at the National Arts Centre—Darcy had earlier in the evening taken a couple from a restaurant further up the Canal to the NAC for a show and was coming by to pick them up. What a romantic way to spend an evening, n’est-ce pas?


Darcy on Mooney’s Bay, Ottawa in 2003

 

Well, in Ottawa we have another level of Government that is a state unto itself—it is called the National Capital Commission (the NCC). What do you think the NCC did?

 

They sent an armed RCMP officer in full body armor to give Darcy a cease-and-desist order that not only banned him from the Canal but also forced the management of the NCC-controlled Dow’s Lake Pavilion where Darcy was docking his boat to renege on his contract.

 

Darcy was left with no clients, no berth and his life savings and his investors’ money were in jeopardy. Interestingly, the berth next to Darcy’s was occupied by a boat that provided charters on the Canal but somehow, rather mysteriously, that was O.K. with the NCC. The reason for banning Darcy? The NCC had earlier given a monopoly to a major tour operator whose boats hold 150 personas each. There are no Gondolas on the Rideau Canal. Thanks, NCC.

 

Oh yes, Darcy was also banned from the Rideau Canoe Club, the Casino du Lac Leamy and just about everywhere else he tried to put in. Finally, in June of 2003, Denis Giacobbi and his family (from www.fitnessleaders.com and www.fitbug.com) were kind enough to allow Darcy to use their dock on Mooney’s Bay.

 

Darcy continues to be harassed by Government representatives to this day. P = M = B.

 

Ottawa Business News

 

When OBN was started by yours truly in the mid 1980s, we wanted to break into the newspaper market which was then totally dominated by one newspaper, the Ottawa Citizen. Advertising rates reflected that newspaper’s dominant position and we thought that OBN would provide a useful B2B advertising vehicle and it was a way to bring the maturing business community together.

 

We wanted to drop paper boxes on every street corner. These are amazing devices—they just sit there and advertise your product 24/7 and they don’t cost very much.

 

We then faced the question: ‘Do you ask for permission first?’

Our answer was ‘no’. If we ask for permission to drop paper boxes on the sidewalks of the City, the City will convene a study group. They will hire a consultant. The Study Group will be made up of representatives of the established media (e.g., the Citizen folks, the billboard people, etc.). It is not in their interest to allow paper boxes since that is a leg up for startups like OBN. And they have the perfect political cover—paper boxes are ‘visual pollution’.

 

So what we did was send around a young fellow in a costume (thanks, Duncan MacDonald) to put quarters in expired meters to save folks from the dreaded Green Hornets and their parking tickets. (By the way, after we did this, Ottawa City Council passed a bylaw making this illegal. They were afraid that their parking ticket revenues would decrease if this became a habit. So now, in Ottawa, you are only allowed to put money in your own meter.)

 

This was the first time anyone had tried this PR stunt and it got OBN’s mascot a lot of good media coverage. That was our political cover.

 

Then we just dropped a couple of hundred paper boxes all over Ottawa.

 

Of course, the reaction was to get us to cease-and-desist but we made two effective arguments: 1. this was a freedom of the press issue; 2. the City should license paper boxes (we suggested $25 per year per paper box). Rather than ban them, the City should make money from them by ‘regulating’ them.

 

This is quite persuasive because politicians love power and they know that power comes from money. In fact, let’s add that to our Dawn equation P = M = B = $.

The end result is that there are a ton of paper boxes in Ottawa now from all major and many minor publications, providing greater levels of convenience for readers.

 

A Lesson for Entrepreneurs

 

Established enterprises don’t want you to succeed. Even very large countries tend to be controlled by a relative handful of political, media and business interests. One of the keys to their continued power is the ability to create concessions for themselves—newspaper monopolies, cable empires, television licenses, for example, are all tightly controlled and doled out according to arcane rules that hugely favour the incumbents.

 

One of the keys to long term business success is control over some type of factor of production. If you want your business model to be sustainable, you need some type of ‘pixie dust’, some type of long term competitive advantage. You need to be able to execute well but you also need to have ‘access’—to capital, to boat launch facilities, to City sidewalks, whatever.

 

Again, it is better to ask for forgiveness (sometimes) than to ask for permission. The caveat is that, like so many things in the field of entrepreneurship, this is a gray area and one has to be careful about legal liabilities (another closed system, I am afraid).

 

But nevertheless, great businesses have come about because people like Joe Kowalski and Darcy McRae have faced down entrenched interests so there is hope that you can too.

 

Teamwork in the 10th Millennium BC

 

Another secret to making entrepreneurial endeavors work is teamwork. According to Jane Jacobs all human economic development stems from the development of villages, towns and cities. Think about that for a minute. What is so special about cities, towns and villages?

 

Well, it’s by proximate cohabitation that we learn about each others strengths and weaknesses and learn to share and divide tasks according to individual skill sets.

 

Many people have the view: "More pie for you means less for me."

 

The folks fighting a couple of years ago on Canada's East Coast at Burnt Church over lobster quotas clearly believe this old economy saw and, maybe they are right.

 

But it is possible that they aren't.

 

Economic growth derives from a multiplying of options, from specialization, from comparative advantage, from the development of standards and, in the new economy, from network effects, disintermediation and scalability.

 

Now let us go back in time to the land of Ugh, Nnn and Zll.

The Local Economy of Ugh and Nnn

 

In the land before time, the family of Ugh lived by themselves in the savannas. Ugh was an expert antelope hunter providing his family with four antelopes a month. His carving skills, however, were poor, producing only one set of flint knives per month. A mile away, the family of Nnn is hungrier- Nnn is a good flint knife producer, producing three sets of flint knives per month but only bagging one antelope.

 

The families of Ugh and Nnn decide to colocate to form a village, at first, for the protection of both. By colocating and forming the first primitive village, they also open up the possibility of observing each other and cooperating and trading between the families.

 

Ugh Carrying Spear, Nnn Looking for Flint Material

 

The result is that after a few months, they decide that Nnn will concentrate on producing flint knives and Ugh will focus on hunting. The GDP of the two families before the colocation is five antelopes and four sets of flint knives. After colocation and specialization, the GDP has increased to seven antelopes and six sets of flint knives each month. This represents a phenomenal increase in the well being of the two families. So much so that this first village is producing goods surplus (profits again) to their needs. This sets up the possibility of trading with a third family, the family of Zll, who are expert in producing textiles (animal skins) resulting in a further substantial increase in value for the emerging regional economy.

 

This simple example demonstrates why the 'more pie for me' doesn't necessarily mean less for you. You will note too that this primitive economy works because information about Ugh's hunting prowess is flowing from Ugh to Nnn and information about Nnn's skill with flint knives is flowing from Nnn to Ugh. What this means is that it is the beginning of an information economy and it shows how improved communications even in the 10th Millennium BC causes economic growth through the multiplication of options and opportunities. Afterall, it was after 1994's introduction of the Mosaic Browser turned the PC into a mass communications tool that productivity took off and the long promised payoff from huge investments in computers finally arrived.

 

People need people like no other animal on the planet—we are uniquely codependent on each other. Skill sharing is the most fundamental reason for the improvement in the human condition. What we seem to be missing in many of our communities is the feeling of belonging to the ‘tribe’; that feeling of belonging to ‘Team Ottawa’ or ‘Team New York’. We get that feeling during times of great stress like the September 11th, 2001 bombings of the World Trade Center Towers.

 

I have given a lot of thought about how to engender more of this type of fellowship in our cities and towns. It is about more than just feeling good about yourself and your team. It’s about improving living conditions and productivity too. Sports teams, festivals, artist colonies, the performing arts, entrepreneurs, researchers, all those people involved in creative pursuits seem to add to the feeling of belonging which leads to higher team spirits. People working in teams can create far more than the individual working alone.

 

City-State Creativity + Productivity = FUNCTION (City-State Team Spirit)

 

City-State Team Spirit = FUNCTION (Bohemian Index)

 

Bohemian Index = FUNCTION (Festivals + Performing Arts + Universities + Entrepreneurs + Researchers + Artists + Sports Teams)

 

 For example, the Tulip Festival of Ottawa celebrated its 50th anniversary in 2002 by creating five-foot high tulips (partly in answer to the wildly popular Toronto Moose). Cities and towns all over vie to have the biggest something-or-other: hockey stick or whatever.

 

Some towns have big slogans like Biggar, Alberta: “New York is big, but this is Biggar.” (Just a little bit better than Ottawa's former $200,000 slogan: "Technically Beautiful", don't you think?)

 

People are always talking about limits but ideas aren’t limited. They are for all intents and purposes infinite. Maybe it is the only thing that is infinite. There are no limits to human ingenuity. But you need a great team to make these ideas actually work for you.

 

FIVE STEPS IN THE ENTREPENEURIAL PROCESS

 

Step 1

Generate Idea

Step 2

Apply Ingenuity

Step 3

Have Courage

Step 4

Form Team

Step 5

Execute Well

 

Fed/Ex Example

 

Let’s look at what Fred Smith did when he put together Fed/Ex:

 

Step 1 (Generate Idea): Overnight parcel delivery

 

Step 2 (Apply Ingenuity): Instead of flying individual routes amongst 50 US cities (an impossibility since this would generate 2,500 overnight flights, i.e., 50 x 50 permutations), use the ‘hub and spoke system’ to bring parcels into major nodes and then long haul flights take packages into regional centres for further distribution.

 

Step 3 (Have Courage): The first night, Fed/Ex had five packages to be delivered, that’s right five. After tremendous investment and huge risk taking by Fred Smith to get the system set up, it tuned out no one knew that they need overnight parcel delivery. Fred was way ahead of the marketplace and his customers.

 

Fred Smith has Guts

 

Not a comfortable place to be. He needed a lot of courage and hope (some would say blind faith) that his gamble would work. (At the end of the day btw, every business decision is an article of faith in my view. We do a lot of analysis to try to make informed decisions but we still need to use human judgment to make wise choices.)

 

Step 4 (Form Team): Fred Smith’s team is amazing; they are loyal, committed people. Ever talk to a Fed/Ex driver? They are amazingly upbeat and they feel they are part of something bigger than themselves.

 

I always find it sad that so many middle aged people like me seem to have had their best days back in High school or College. When you ask them ‘why’, they almost always talk about their experience on a team—coming back from an impossible deficit to win a house league tournament… And this is the highlight of their lives? Well the underlying reason is that they felt they were part of something bigger than themselves. We somehow need to bring this feeling into our daily lives as adults too.

 

Step 5 (Execute Well): I don’t care how great your idea is or how ingenious you are, if you can’t execute well (generate sales, control costs and deliver value to your clients and customers in the process), you’re sunk. Obviously, Fed/Ex can do this on a year to year, decade to decade basis. And BTW the three most important tasks in this step are SELL, SELL, SELL. Startups with real customers and real cashflow will attract financing, not the other way round.

 

I find it peculiar that researchers spend so much time analyzing why businesses fail. I can tell you from experience that almost all business failures ultimately can be traced back to a failure to generate sufficient revenues. If your revenues are buoyant, your business will go on, maybe without you at the helm for other reasons (such as failure to control costs), but it will go on.

 

Ottawa Senators Example

 

Let’s look at an example where I have some direct personal knowledge of the steps we took to secure a National League franchise for Ottawa.

 

Step 1 (Generate Idea): Driving down the Queensway in 1987 wondering what I could do next, I asked myself what does Toronto have that we don’t? (Ottawans constantly compare themselves to big brother Torontonians). Ah, back came the answer: “They have a NHL team and we don’t.”

 

Step 2 (Apply Ingenuity): To clip the wings of any other potential bidders arising locally, we secretly bought 600 acres of land for a new arena, rezoned it, sold 15,000 PRNs (Priority Registration Numbers, basically giving people the right to buy season tickets in the then non-existent franchise), signed 500 corporate sponsors and 31 original corporate sponsors to help us in our campaign to BRING BACK THE SENATORS (a team that had played in the NHL until 1934 when they transferred to St Louis because of the deepening Depression).

 

Step 3 (Have Courage): The local media wrote a story the night before we won the franchise that there wasn’t much hope for success for our bid.

 

Step 4 (Form Team): We had a superb group of young, talented and extremely dedicated executives, all trained by me. THEY WOULD’T BACK DOWN.

 

Step 5 (Execute Well): The campaign was tightly focused on the only people who mattered—the 21 voters (Members of the Board of Governors and owners of the NHL Member Clubs) and the President of the League too.

 

It took a great team of unimaginably dedicated people to BRING BACK THE SENATORS.

 

I still remember an Ottawa Citizen headline a few days before we got the Ottawa Senators franchise: "And the winners are … Seattle, Milwaukee." That hurt.

 

Of course, it was Ottawa and Tampa.

 

The night before we won the franchise, one of the voters (i.e., a member of the Board of Governors) told me (at a NHL dinner thrown for the nine bidders) with his face just centimeters from mine: "You'll never, ever get a franchise for Ottawa."

 

I can remember Norm Green, then Owner of the Minnesota North Stars, coming over to my table and asking: "What's wrong." "Nothing," I said. "Well, get that smucky look off your face, kid, and get out there and hustle."

 

Good advice. Lydia Leeder, in Ottawa, on hearing that comment from her spouse, Cyril later that night said: "You can't stop now! It's just like the Canada/Russia series of 1972. Canadians never quit. Everyone is running to their radios every half hour for an update … We're counting on you." Now that's pressure!

 

We did just that and in fact the last thing the Board of Governors saw before they shut the door to consider the matter the next day at 8:00 am was my nose and the faces of my whole team.

 

We never stopped.

 

At about noon that day, the pressure was enormous and frankly getting to me; so I went for a run along the beach (this was Palm Beach in December- actually December 6, 1990). I returned at about ten to one and saw some of my team members waving frantically to me. "What's up," I asked. "The NHL has asked all bidders to be in their suites at one for an announcement," said Connie Cochran. "What announcement?" "They didn't say."

 

Without a shower, I changed into a suit. At one, NHL security took us down to the basement of the Breakers Hotel, a huge antique of a hotel. Next to rotting garbage and standing under dripping pipes, I turned to my colleagues to say: "Fellows. This doesn't look too good. You have done everything that you could do. I am proud of you. If we have lost, we are going to thank the NHL for allowing us to join this process, we are going to congratulate the winners and then we're going to have a press conference to announce- 'we'll be back'."

 

Then NHL security took us up to the meeting room. Marcel Aubut (of the Quebec Nordiques) gave Randy Sexton, a big hug: "Felicitation, mon ami," he said. We thought he was congratulating us on a good try!

 

When I went up to the front of the room and sat next to John Ziegler, I saw the words: 'The NHL is proud to welcome, as conditional Members under the Plan of Sixth expansion, the cities of Ottawa … and Tampa." It was a magic moment.

 

Winners never quit and quitters never win.

 

(Footnote: After collecting myself for a few minutes, I asked Mr. Ziegler what the final vote was and he told me with a nonchalant shrug: “It was unanimous, 21 to 0.” About six weeks later, I did call the Governor who had told us that we would never, ever get a franchise. He told me that his comment was part of a plan by a few Governors. They told each bidder the same thing; it was a character test designed to see how each bidder would react. Two of the bidders stormed out; they weren't successful. Only two bidders got up the next day to continue lobbying until the last possible second—Phil Esposito (leader of the Tampa group) and us.)

 

The Ottawa Senators formally returned to the National Hockey League on October 8, 1992 after a 58-year absence; it was another great day for Ottawa. I was at ice level at the old Ottawa Civic Centre when the team was introduced. The people in that arena applauded those players—they gave them a standing ovation—for six minutes. I realized that they weren’t really applauding the players, they were applauding themselves. This City came of age that day—there was a feeling that ‘we did it, we did it together’. It was that special feeling that only comes from being part of something greater than ourselves. Professional sports can do that. But surely, we can add more days like that. It is a challenge for you to take up. Carpe diem.

 

Let me leave you with a quote on the role of hope in human affairs, which frankly does not get enough attention. Human beings need to have hope to live.

 

"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed no hope at all," Dale Carnegie.

 

Copyright. Dr. Bruce M. Firestone, Ottawa, Canada. September 2003.

 

Build and Hold—the Difference between Getting Rich and Being Wealthy

(The Value Created by Long Term Control over a Sustainable Competitive Advantage or Factor of Production)

 

I read in October 2004 that Ottawa-base QNX Software Systems was sold to Harman International for $138 million USD. I know that some of my students and clients read it too and they will be thinking build something and sell it for A LOT OF MONEY. The only problem is that most of them might not read to page 2 of the Ottawa Citizen article (October 28, 2004) which says: “For Mr. Dodge, 50 and his partner Gordon bell, 49, the deal marks a vindication for their effort to build a profitable company without venture capital over 24 years.” (The emphasis is mine.)

 

I am not saying that you should never sell your business but what I am saying is that it takes time to build a great business.

 

People who build and sell quickly are known as flippers. Most of them flip ‘til they flop. If you have built a successful business, you have climbed Mount Everest twice. You have captured lightning in a bottle.

 

It is so hard to build a successful business, it takes so long to do it, you use up so much of your lifetime storehouse of luck doing it, that you should think very carefully before you sell it. Successful entrepreneurs often think: “Well, I did it once, I can do it again and again”. Bad news, people, often you can’t.

 

If you have built a great business, why sell it? What exactly will you do next? Start again? Why go through all the heartache and risk again when you already have a fine business you built yourself?

 

I didn’t feel that an essay on Building and holding onto your business (and helping to creditor proofing yourself at the same time) would be complete without mentioning this trap that so many of us fall into. It’s called hubris.

 

One of the best ways to get out of creditor hell is never to get into it in the first place. One of the ways to do that is to not sell your successful business. In almost all cases, a successful business will sustain you and your family and your employees and your suppliers and your other stakeholders far, far better than cash in the Bank.

 

Let me tell you another story, this one about Sean (not his real name). Sean was a by the bootstrap kind of guy and he had one great thing going for him—he had charm. He was a born salesperson and in the game of entrepreneurship, if you can’t sell, you’re out of the game before you can begin. (The three most important things in entrepreneurship are SALES, SALES, SALES.)

 

Well, one day about fifteen years ago, Sean found himself working in the fish department for a large supermarket chain; he was wearing one of those hair net things and he was developing arthritis in his hands from the cold and ice he was constantly exposed to. He and his spouse, Freda, had their first child (of what would eventually be a clan of three kids).

 

Sean thought to himself: “I can do better than this.”

 

The next day he went out and bought himself his first computer (never having even booted one up before) and started an advertising and promotion business in his basement with nothing other than guts, charm and a high school diploma. (I have changed his industry too to protect their identity. I apologize to my readers.)

 

I met Sean one day, about two years after he started working out of his basement, and he convinced me to move our entire advertising and promotion account over to his company. He was that good. I certainly asked him about his bona fides. Could he produce the volume we needed? How was his Quality Assurance program? Yadda, yadda, yadda.

 

I didn’t know until years later that this was his big break—it allowed him to finally move his business out of his basement, buy more equipment, hire more, better people, etc. But when he told me, we laughed about it together and I was doubly glad—glad that he was a success and glad that he didn’t let us down.

 

A few years later, Sean called me out of the blue. He had an offer to buy his business from a larger competitor for TWO MILLION DOLLARS IN CASH. I told him to slow down and think about it a bit more. I asked him a few questions. How much are you taking out of the business? About $200 to $250k a year. How much do you pay Freda to do your books? Oh, about another $50k. Do you have any company cars? Yeah, reckon so—two of them in fact.

 

In total, Sean and his family were getting about $300,000 a year from the Company, year in year out—it was a sustainable number.

 

I asked Sean, do you know what interest rates are on term deposits right now? No. Well, they are about 1.7% p.a., which means that even if this sale was tax free, your income from your two million dollars is going to be 34,000 bucks a year and every year inflation is going to eat away your principal. Now why would you give up $300,000 a year and a business you love and built yourself for that?

 

Let me quote actor and comedian Chris Rock:

 

“Shaq (Shaquille O'Neal who plays for the NBA’s Miami Heat) is rich but the man who signs Shaq’s pay check is wealthy.”

 

Chris Rock got it exactly right. You can get rich by winning the lottery, becoming a NBA Star, speculating, asset flipping, gambling, picking the right parents or prospecting for gold, diamonds, nickel, whatever, but you can’t become wealthy doing any of these things.

 

Wealth derives from control over a factor of production, a license, a franchise, a territory, a concession*, some IP (Intellectual Property like the secret formula for Coca Cola or the 11 secret herbs and spices that the Colonel uses to make fried chicken), a competitive advantage, a comparative advantage, property ownership—anything that creates a sustainable, repeating and renewable income stream; it is your ‘pixie dust’—the magic that really makes your business work.

 

(* What was the grant by the Crown of exclusive fur trapping and trading rights to the Hudson Bay Company in Rupert’s Land (all the lands (all 3.9 million square kilometres of it) that drained into Hudson’s Bay) in 1670 worth to that firm? Well, they became one of the longest-lived corporations ever known—in continuous operation to this day. Their great wealth and economic and political reach was based not only on their fur trading rights concession but also on their control of real estate—they later came to control some of the most valuable sites in many Canadian cities.

 

Long term wealth is often based on these types of privileges gained through political maneuvering. The Fred Harvey Company controlled the Mule Train concession to the bottom of the Grand Canyon for many years and was an enduring source of monopoly profits for them. My wife and I had an opportunity to take a couple of mules down to Phantom Ranch and stay overnight there in one of the most memorable trips of a lifetime. The Canyon is a sacred place but the only company with the right to take visitors down to Shangri-la by mule was the Fred Harvey Company. Waiting times for a place on the mule train is over one year. Think about it—no competition by fiat (i.e., by dictat or edict of  the National Park Service), long waiting times, total price setting control, a seller’s market, what more could you want.

 

If you are the Emperor of Japan, head of the House of Windsor (aka, the Queen of England) or head of the Holy Roman Catholic Church (aka, the Pope), you have a different type of concession but ones that have proven to be hugely long lasting. But maybe they aren’t quite so different after all—their fortunes are based on real estate as well as hereditary or faith based positions of power. The Queen is a huge rentier (basically, a landlord with residential and commercial properties as well as broad acres for lease); the value of the Emperor’s estate in downtown Tokyo (the Imperial Palace) is incalculable and the Church has developed one of the greatest portfolios of property on the planet by colonizing some of the best sites in every city and town where the Church was represented. Astutely, they almost never sell their property, calculating, correctly, that land leases of 49 or even 99 years were the right way to produce income for an institution with a time horizon measured in millennia. They can enjoy income from their properties without having to give up long term control over their lands. After the completion of a land lease, the property reverts back to the Church and the process begins all over again—perfect inflation protection and, since they are tax exempt too (in most instances), the Church has one of the most stable financial platforms imaginable. In my view, the Queen seriously eroded the long term stability of the House of Windsor in the last decade of the 20th Century by voluntarily giving up the Crown’s tax-exempt status in an attempt to appease her critics. It was very democratic of her but certainly will have adverse consequences for the future of her heirs.

 

There is no better business to be in than the Government business—they keep all the best businesses for themselves. For example, there is no higher margin business than the Casino or lottery business and governments everywhere seem to either keep the business and operate it themselves (as they do in Canada) or regulate it and tax it heavily. The dole out other choice concessions to their friends or influential people who can help them get re-elected. If their costs go up, they simply increase their prices (aka, taxes) and, if you don’t pay the higher prices, a) you have no where else to go for service anyway (e.g., for your water and sewer connection) and b) they can force you to pay either by taking away your property or your liberty or both.

 

Governments love the liquor business too—again, either they control it and operate it themselves or they simply control it and hand out concessions to private operators and tax them to the max. Yesterday’s bootlegger is today’s protected oligopolist.

 

Just how important are these types of ‘concessions’? Well, look at what the professions do. Professional Associations (for Architects, Engineers, Lawyers, Accountants, even Real Estate Agents, etc.) are based on the tradition of guilds made up of artisans who band together to: a) raise prices and b) restrict or otherwise raise barriers to entry for newcomers. They always cover their tracks (it’s called political cover) by claiming that they are raising standards to protect the consumer and the public interest which no doubt they are doing at least in part. Not to be too facetious about it but self-interest is a top consideration for these organizations. Unions (like, say, the NHL Players’ Association) perform exactly the same function for their members BTW.

 

In Canada, the Canadian Radio, Television and Telecommunications Commission, the CRTC, was formed to dole out concessions to industry players in one of the most profitable sectors of the Canadian economy. Their so-called mission is to protect Can-Con (Canadian Content, aka Canadian Culture) but there is no doubt that the regulator of Canadian airwaves (i.e., the CRTC) has been captured by the major firms that are ‘regulated’ by the Commission. The proof is that when new licenses are issued, they invariably go to established players. New entrants need not apply. The final proof is just turn on any Canadian TV channel in prime time so you can watch Friends reruns, Everybody Loves Raymond and see Will ‘Fresh Prince’ Smith in his endless turn as a hip teenager in Belair.)

 

Now let’s just look at some numbers; let’s say someone controlled the early Beatles catalogue (say, someone like Michael Jackson). Mr. Jackson is reputed to have bought the catalogue in 1985 for $47m (but he lost his friendship with Paul McCartney along the way). By 1993, MJ’s company was reportedly earning $30m from it (albeit, MJ had added other songs by other artists by that time but let’s ignore this for the moment) and it was estimated to be worth $300m at that time. This yields a cap rate (capitalization rate) of 10, which is pretty typical for this type of privately held asset. No one knows what kind of income stream he gets from this now but it has a rumored value of $1 billion today. MJ still owns 50% of it, the balance is owned by Sony.

 

With a cap rate of 10 and given that MJ owns half of the catalogue, we can guess that MJ gets $50m a year in income from his ownership. Plus the Beatles are making a huge comeback—just ask my 14 year old daughter, Jessica, who only wants Beatles CDs for her birthday and knows just about every word to every tune the Beatles ever recorded. So it wouldn’t surprise me if MJ’s income is going up every year from this source. This is called wealth. However, let’s say that MJ is in need of some quick cash and sells his interest to Sony for $500m. Now MJ would be rich (for a while) from selling his interest in the catalogue but he would no longer be wealthy because he has lost the ability to renew his wealth every year by producing an income stream from control over this particular factor of production.

 

But what’s that you say? He could invest the proceeds in T-Bills, Muni Bonds and GICs (Guaranteed Investment Certificates). Sure he could, but they produce puny 1.7% to 4% rates of return. If MJ paid $100m in taxes, he would be left with $400m, which would give him an income stream of $6.8m to $16m a year with no inflation protection. I mean if MJ were to continue to control the catalogue, he could always increase the price (aka royalty) paid for each tune if inflation takes off and starts to bite into his revenue stream. But even ignoring inflation, why would MJ trade an income stream of $50m a year that makes him wealthy to become a remittance man getting $6.8m to $16m a year? MJ has already turned down offers to sell; presumably he understands the Chris Rock difference between becoming rich and being wealthy*.

 

(* Somehow I doubt whether Lisa Marie Presley has read this piece. In December 2004, it was announced that Lisa had sold her father’s image and name as well as 85% of Elvis Presley Enterprises Inc. to Robert Sillerman-controlled SFX Entertainment for a reported $100 million, which included some stock in a new SFX controlled business. So not only does Lisa no longer own, control and direct a valuable franchise (her father’s estate, which brought in $45 million last year), she didn’t even get all her compensation in the form of CASH. As any entrepreneur knows, cash is KING. (Pardon the pun, Elvis). Now compare that with J.K. Rowling’s absolute and tight control over her creation (the Harry Potter series)—not only the publishing rights but also the film rights and other media rights as well. It has made her the richest woman in the U.K., worth more the Queen).

 

Did you know that many, maybe most, lottery winners blow their entire wad in less than five years? By that point, their spouses have left them, they are alienated from their old friends, they have got a whole new set of ‘friends’ who are only around while the money lasts and they don’t even have their old job to go back to. Many of them have picked up nasty habits along the way like taking drugs. It’s absolutely amazing how many of them end up in bankruptcy. They are much worse off for their ‘good fortune’.

 

People are meant to work. They are built for it. If you have built a good business, control a great concession, own a valuable franchise, possess a ‘secret’ formula, whatever, hang on to it, fight for it*—it is your security against creditor phone calls in the middle of the night asking you: “Mr. Jones, when can we expect payment?”

 

(* I was doing some work recently with a mega real estate agent. He is a salesperson for a large brokerage and is vying for one of the top national spots in terms of sales volume. He has developed a team approach to selling residential real estate and will sell more than 120 homes this year (2004).

 

I was surprised to learn (and it surprises me that after a great deal of experience with the real estate industry that I didn’t already know this) that he has developed a long term and sustainable competitive advantage. Remember, this is an industry that has no minimum educational requirements, not even a high school diploma is required to get your license. After successfully completing a three phase course in Ontario, virtually anyone can become a real estate agent. So the ‘barrier’ to entry is pretty low. (If you can’t be real estate agent, you can always be a homebuilder. If there is absolutely nothing else you know how to do—not even sell real estate or used cars, then just pick up a hammer and saw and become a builder.)

 

There are more than 40,000 real estate agents (more properly called ‘sales representatives’; technically, ‘agency’ is a term reserved for the relationship between the broker and the client.) in Canada. Many of them are very hard working and smart people. How in the world would anyone ever develop a sustainable, competitive advantage in such an industry?

 

Well, first of all, John (not his real name) treats his position as a salesperson as if it were a stand alone business. It is my personal belief that every salesperson in every industry should consider himself or herself as a quasi-independent entrepreneur.

 

John has a business model for himself and his team of sales assistants. He views his broker as one of his suppliers—the broker supplies John and his team with office space, holds his license, manages the trust accounts, pays the phone bill and keeps the lights on. He doesn’t really expect much more from his broker although he counts on the firm (which is a nationally known company) to burnish its reputation so at a minimum his association with the firm is not a net negative. Trust in this business is hard earned, important to his success and easily lost. But what freedom—you don’t have to worry about keeping the lights on, paying the phone bill or what have you—you just get to concentrate on your own core competency (i.e., selling) and there is no upper limit on what you can make. If more people thought this way and they treated their sales as a personal business for life (PB4L), then we would have a lot more high performance and happier sales reps.

 

As a supplier, the Broker represents John’s major COGS (Cost of Goods Sold), taking a 30% bite out of his commissions. John is responsible for his own marketing and sales, personnel selection and HR policies as these relate to his own team.

 

By thinking strategically about himself as a separate business unit, John and his team have experienced tremendous sales growth. But all of this would not have been possible without a bit more ‘pixie dust’—John has spent the last 15 years ‘farming’ a specific geographic area—he now controls more than 20% of all listings and sales in ‘his’ area.

 

Now I realize this is an old real estate trick—i.e., concentrating your marketing effort in one target area. In the real estate business, listings are everything. If you control a listing, then buyers or buyers’ agents have to come to you. Eventually, if you control enough listings within a designated area (probably around 20%), you become the market maker—sellers have to come to you to get their properties listed and sold because you have so many buyers coming to your (already) listed properties that if one isn’t just right for Harriet and Albert Smith, you probably have another one that is just perfect for them…

 

John has so many of his signs in his designated area that: a) it discourages other agents from trying to set up (poach) in that neighborhood and b) people who want to list and sell would be think twice before listing with anyone else. The awful thought in the minds of potential buyers if it wasn’t listed with John’s team might be: “What’s wrong with this house?” And that is the kiss of death in residential real estate. Perception is everything.

 

It turns out that farming a neighborhood and becoming its market maker are sustainable competitive advantages in an industry that really shouldn’t have one given its fundamentals. So think about it—it took John 15 years of incredibly hard work to get to this position. He sells over $30 million worth of homes a year. He does this with an average house price still in the $200,000s as compared with other agents in larger, wealthier markets where average home prices are in the $700,000s or higher and he still manages to make it into the top 1% of agents in his firm. Now if decides to cash in his chips and sell his PB4L, what would he get for it? Well, nada, nothing. That’s why it’s called a Personal Business for Life.

 

Postscript: John could, of course, explore a way to perhaps pass on the value he has created. He could take his broker exams and set up his own shop. In that way, his clients’ loyalty would be to the Brokerage (his Brokerage) and not necessarily to John. So when it comes time to sell, John has (maybe) something to actually sell—the Brokerage’s client list and existing listings.. But there are obvious problems with this approach—a) the clients may not port over to a new, unknown and untested Brokerage and b) maybe after John retires, the clients that have followed him to the new enterprise might drift away because they followed John and like and prefer working with him. I am not sure that there is any simple solution to this problem because surely one of the objectives of entrepreneurship is to create something that has a life beyond your own; in that way, you would have created something that can make money for you ‘while you are lying on a beach’.

 

For real estate salespersons and entrepreneurs, this remains a challenge that requires more thought. What John has created, so far, is a PB4L that remunerates him richly. This is only half the equation in entrepreneurship. He and I haven’t (yet) solved the other half and, unless we do, what he has done is basically create a J.O.B. for himself, albeit, a highly paid one.) Whatever John does though, he should clearly and doggedly keep what he has so dearly created—Build and Hold, Friend.

 

Copyright. Dr. Bruce M. Firestone, Ottawa, Canada. December 2004

 

Creditor Proofing

 

Introduction

 

As I have gotten older and perhaps wiser, I have realized how little has been written on this subject that, at least to my mind, is reputable and trustworthy. Bankruptcy trustees, who are supposed to give someone in trouble impartial advice, can’t help perhaps but be influenced by the fact that if you decide to go bankrupt, that’s a new customer for them. Banks and financial institutions are unlikely to be your friend in need if you are facing a financial question. They are as likely as not, upon hearing that you may be in financial trouble, to call your loan immediately—so they can be first in line to get your remaining financial assets before someone else does or before you can either fritter the ‘estate’ away or transfer it to someone else (e.g., a spouse or adult child.)

 

It won’t matter to them that if you did, in fact, transfer your assets away within a year or so of a bankruptcy, this could be considered fraudulent and reversed by a bankruptcy trustee appointed by a court to organize and supervise your affairs. They will place you in their ‘special loans’ division—those are scary people who only care about minimizing the Bank’s loss. When you’re in ‘special loans’, you’re in a heap of trouble.

 

There really is no such thing as ‘Creditor Proofing*’; it’s a misnomer. When people use the term they are primarily thinking of putting their money in secret overseas, numbered bank accounts, protected by bank non-disclosure laws in neutral countries like Switzerland or ‘pirate’ havens in the Caribbean. Well, I have bad news for you—the Swiss won’t do this anymore and there are fewer jurisdictions anywhere that want to because the cost of not being an accepted part of the international community—being an outcast nation—is so high.

 

(* Every year, the lecture that I give on ‘Creditor Proofing’ in my course at Carleton on Entrepreneurialist Culture seems to be the one lecture that my students ask the most questions about so I figured it was time that I wrote this up as an essay that other might find useful too.)

 

Neal Stephenson wrote a ripping good yarn about a group of California-based techies who work to create an overseas data haven in his novel, The Cryptonimocon. A ‘data haven’ is another phrase for a pirate bank really; what is money these days but data? If you use Internet banking today, all you are doing is paying your bills or moving your money about as binary code—1s and 0s. So a data haven in Stephenson’s imaginary Pacific Island nation would be just another place for people to hide some of their wealth in.

 

But frankly, if you have to resort to this, you are already in trouble and maybe doubly so. If you throw your lot in with thieves and mercenaries in pirate nations, you shouldn’t be too surprised when they find a way to rip you off. And to the people you deal with in whatever nation you live, you will have lost a lot of their trust and a lot of your credibility too so, no, I don’t think off shore secret accounts are the right way to do things.

 

My late father-in-law, Ken MacMillan, was an old fashioned guy. He thought that the best way to credit proof yourself was to not have any creditors. He listened to pitchmen selling mutual funds and laughed. He felt that the stock market was a mug’s game—only the insiders win. He kept his money in a savings account in the Bank. He paid all his bills on time. He lived within his means. He saved money every month. He paid cash for his home and only purchased what he could afford.

 

When Ken passed away, his estate attracted no death duties or terminal tax liability because he kept all of his money in cash so there was no deemed disposition of stocks, RRSPs, property (other than his primary residence, which is tax free in Canada anyway). The Canada Revenue Agency (CRA, the equivalent of the IRS in the US) didn’t take away half of his estate; and there were no lawyers and accountants involved to take away the other half. Distribution amongst the beneficiaries was done without issue or quarrel unlike many other more so-called, sophisticated families and their estates that I have known.

 

I don’t think my father-in-law thought much of me; I was a young smart aleck as far as he was concerned involved as I was in ‘Big Business’. I had had all the advantages in life—smart parents who emphasized education, private schooling and three degrees. Plus I was fortunate to be born in a country like Canada where people don’t try to shoot you and where there is great opportunity.

 

Yes, I had it all as far as he was concerned including a great wife (his daughter). But also I had built first a real estate empire and then a (NHL) hockey franchise together with a huge land assembly, largely with debt. He was not impressed.

 

The late Harold Shenkman, the Founder of Shenkman Corporation, a very large real estate holding company in Ottawa once told me that: “…the way I have kept a good relationship with my Bank (the Royal Bank of Canada) for over 40 years, Bruce, is that they have always owed me money.” It took a few seconds for it to register and then I laughed as Harold expected me to. Shenkman Corporation had always had more money on deposit with the Royal than the Royal had loaned to them.

 

When his son, Billy asked me what I was going to do in 1982 when, as a young fellow I first got into business, I told him I was going to build office buildings. Billy said he was going into parking lots. I laughed. At the time, parking in downtown Ottawa was going for about $25 a month; office rents in the western suburbs were around $18 per square foot triple net. By 1987, parking rates were up more than threefold to around $80 a month while office rents were down to about 6 bucks. Running a parking lot is incomparably easier than developing office complexes and a lot more profitable too, especially if you already own the land. I don’t have to tell you who has had the better financial life—Billy or me. I’ll leave that to your imagination. But certainly, Ken MacMillan would have understood what Billy was proposing to do—keep things simple, don’t over extend, buy what you can afford to pay for, in cash.

 

I was thinking of my father-in-law, one day in 2000 when I went to my Bank to see how my mutual funds were doing. I had left $100,000 in cash with the Private Bank (an arm of the Bank for upscale customers only) in 1995 for them to invest in their Bank mutual funds for me. Before that I had these particular funds in GICs (Guaranteed Investment Certificates) and some term deposits. These are not very exciting investments—but the principal amounts are guaranteed by the Sovereign (i.e., Canada) up to a certain preset amount as are Bank savings accounts also up to a preset amount so they aren’t very risky.

 

I talked with my private Banker and somehow I seemed to recall that one of the pitches they had made to me initially was that I would receive a monthly statement ‘every month’ (!) no less, so I would know precisely where I was at. But I don’t recall ever seeing one statement in the five years they had control of these funds. When I asked to see how my portfolio was doing, I got a series of excuses—it will take time to pull a statement together (that bought them three weeks). I was also told: “You have to remember that you can’t judge the performance of the Bank’s mutual funds over a short period of time.” Finally I said: “Walter (not his real name), I’m not mad, I just want to see a statement.”

 

Well, in the greatest bull market in my lifetime and maybe ever (1995-2000), the Bank’s mutual funds were among the 10% worst-performing mutual funds in Canada and they had managed to lose a compounded average of 2.5% per annum during that period. They had turned my $100k into less than $90k; a monkey throwing darts at a list of Canadian mutual funds would almost certainly have done better. Ken was right, I would have been better off with my cash in my mattress.

 

How to Get in Trouble

 

How do people get in trouble; how do educated people with all the advantages get in trouble? I am sure that there are an enormous number of Canadians and Americans (and other nations’ citizens too) who are headed for or are already in dire financial straights. There is an incredible industry that has evolved to ‘help’ people out of trouble—many of these helpers are dubious in my view but more on that later.

 

First, what are the symptoms that you are in trouble? Yes, you need to self diagnose; like compulsive gamblers or alcoholics or drug addicts, before you can get better, you need to know and admit that you are in trouble.

 

Here are a few of the symptoms:

 

·       you do not pay off your credit card balances every month;

·       you receive multiple applications for other credit cards in the mail and you complete these and get those cards too;

·       you miss payments;

·       your bank lines are maxed out;

·       you bounce a few cheques by mistake;

·       you can’t keep track of all the payments you have to make;

·       creditors start calling your house;

·       your spouse goes out to buy an appliance on OAC (On Approved Credit) and she is rejected because your credit rating (measured by your Beacon score) has fallen below 650 or 600;

·       your bank calls your personal loans;

·       you can’t get another mortgage on your house;

·       your bank wants you to change your Line of Credit into a term loan so you pay it off and then they won’t renew it;

·       you need to go to private lenders for loans at much higher than prime lending rates.;

·       you can’t get any new financing at all.

 

You get the picture and it isn’t pretty.

 

Now what causes this? Well, we have hinted at a few reasons—you have a drinking problem or a problem with drugs or gambling. I came to realize how bad compulsive gambling can be when an acquaintance of mine (an Appraiser) told me (proudly) how he had recently tweaked his business model to make his firm much more profitable.

 

As someone who studies and does research in entrepreneurship with an emphasis on business models, I was keen to hear how he could transform what is essentially a pretty simple (and a bit boring) business. I mean appraisal firms basically send out a bunch of appraisers to assess the value of your property to make sure it meets the minimum FMV (Fair Market Value) that the Bank needs in order to get its money back from the QSV (Quick Sale Value) of your property.

 

So if a Bank has tentatively approved, say, a home mortgage for you with a LTV (Loan to Value) ratio of 75% of the FMV, the FMV is the appraised value and not what you say it is. Basically, if you stop making your payments and the Bank seizes your property through a Power of Sale notice, they want to be able to realize the QSV and it had better at least 75% of the FMV otherwise the appraiser is likely to get sued*. The Bank wants their money back for sure. (In commercial transactions, the LTV ratio can be a lot lower (often 50%) and the QSV (basically what the Lender can get for your property in 90 days or less) is sometimes used in place of the FMV so the lender is ‘doubly’ protected from loan loss.)

 

(* By the way, as people found out in the Alberta economic meltdown of the 1980s after the hated Liberals imposed their National Energy Program which crumpled their oil industry, you are not off the hook even if you hand your Bank back the keys to your house. (Thousands of people did this in Alberta when house prices sunk to such a degree that the principal owed on their mortgages greatly exceeded the FMV of their properties). After the Bank had finished selling these homes for distressed values (i.e., QSVs), they totaled up their legal fees, their unpaid interest, their loan losses, and their real estate broker fees and went after people individually.

 

So by not dealing with this sort of problem yourself, you may end up worse off—the Bank is selling your home when everyone else is selling, which depresses prices further, (in real estate, you make money by buying low and selling high which is easy to say but hard to do) and you may end up paying for things ‘twice’. First, you have lost the equity in your home and, second, you may still end up paying all of the Bank’s costs anyway. The only way out is to declare bankruptcy (which many of them did) but this could worsen your situation too—more on this later.)

 

Appraisers usually get paid $150 to $250 for run-of-the-mill home appraisals.

 

But Morris (not his real name) told me he had developed a new specialty—the 24/48 hour ‘rush’ appraisal for $500+, more than twice what he normally gets for a home appraisal. He told me that he has a special team of elite ‘SWAT’ type appraisers (a LOL comparison, I thought) who did these rush assignments. Why on earth I asked him, would anyone need such a thing?

 

Well, it turns out that Ottawa-Gatineau has two Casinos; and there are storefront lenders near these places that lend money to (compulsive) gamblers. These are not banks; these are openly controlled by criminal elements and their rates of interest including the vigorish (or ‘vig) are above the legal limit set in Canada (currently something like 60% p.a.) Their rates including all their ‘fees’ are way above this limit.

 

Now, Morris told me he has a new middle class, middle aged type of client who needs 24/48 hour appraisals because, if you don’t pay these loans back, they don’t send the Bailiff over to your house to put you and your family out on the road and take your possessions, they send other types of people—even scarier than Bank special loans officers or Bailiffs, much scarier. So Morris’ ‘special’ appraisals then are submitted to an American Bank (AB, not the real name of the institution either) that has set up shop in Ottawa to exclusively offer ‘home equity’ second mortgage loans of up to $100,000 in less than 24 hours. Their rates and fees are also atrocious but less than the legal limit and it’s better to owe AB money than these other people.

 

OK, so you’re saying: “It can’t happen to me” or “I don’t have a problem with drugs, alcohol or gambling”. Well, bully for you.

 

I think the number one cause for divorce is none of the above—it’s probably financial problems. Yes, I know that people say ‘I didn’t love him anymore’ but I’ll bet the root cause of many marriage breakups is financial stress and not that you really fell out of love with him. If your kids aren’t getting the opportunities you want to give them, if creditors are calling you at all hours, now that’s stressful.

 

Interestingly, over 80% of proposals for marriage come from the man asking the woman; the reverse is true for divorces. Draw your own conclusions.

 

Paradoxically, while I believe that the number one root cause for family breakup is financial stress, I also believe that the number one reason for financial hardship is marital breakup. It’s a circular argument but probably true. The nexus of a society is the family; if parents stay together, it is my belief that this affects, in a positive way, the social well being and the financial well being of the next two generations. The single largest class of poverty-stricken folks is single mothers. Need I say more?

 

Other obvious causes of financial hardship include: job loss, loss of a business, insured losses (losses where the insured value is less, often much less, than the replacement cost—and don’t get me started about the insurance industry*), loss of markets, loss of a large account, entry by a new competitor, illness, a change in your marketplace, inability to collect receivables, a default on a loan owed to you, loss of hope.

 

(* Former (now deceased) Chief Justice of the Supreme Court of Canada is reputed to have said ‘the insurance industry is one where large companies take advantage of smaller ones and individuals’.)

 

If a large client of yours or a large client of your firm goes bankrupt, your ability or your company’s ability to collect a receivable may drop to nil. The knock-on effects of this type of event can often be devastating and while, most of the time, if you want to know who is at fault when you are in financial difficulties, you just need to look in the mirror, sometimes, the fault is not yours.

 

Having said this, if one of your clients is getting into trouble, you usually have some inkling about it and you should be taking steps to avoid going broke yourself by diversifying your client base, for example.

 

So in the end, for most of us who face financial difficulties in our lives, the first thing to do is stop blaming everyone else. It doesn’t matter if someone didn’t repay that loan you made to him or her; if you can’t collect it, too bad. Get on with the rest of your life. This brings us to the last cause I mentioned: loss of hope. Human beings can not live without hope. If you have lost hope, you will never climb out of debt and you will never creditor proof yourself.

 

The Personal Bankruptcy Option

 

Many executives I have met in the US have proudly told me stories of how they had turned around companies in financial difficulties by taking them into Chapter 11 proceedings, a form of bankruptcy protection afforded stricken companies in the US that have some hope of emerging from bankruptcy protection with some viable subset of operations. I think they have a right to be proud of at least some of these turnaround situations—by getting rid of unprofitable operations and unproductive employees, they have at least preserved some jobs and given markets to at least some of their suppliers too and met some on-going demand from their customers as well.

 

And for employees, who have been laid off, I have seen many go on to more productive and happier work lives elsewhere. But I can tell you, I have never met a US executive who has told me about their personal bankruptcy. Now that is something entirely different. I tell my students at Carleton University in Ottawa, never, never let yourself go into personal bankruptcy if you can in any way prevent it.

 

In the British tradition, personal bankruptcy is a personal disgrace. I don’t think of it that way, but many people do. However, there are many, many things you can not do if you have been personally bankrupt which may include: teach (!), be a member of a police force, have a job where a security clearance is required*, get a credit card, get a cell phone, visit some countries, be a Director or Officer of a publicly traded company, become a professional like an Accountant, buy on credit, get a mortgage and more besides.

 

(* I suppose you can’t get a security clearance because the concern is that you could easily be bribed to reveal confidential information. When you are in serious debt trouble, or so the thinking goes, you are considered potentially unreliable.)

 

Now you may be told that you can skate out of your debts by declaring personal bankruptcy but that may not be true either. For example, you can not get out of paying alimony in Ontario by declaring bankruptcy.

 

You may be told that you can get a complete discharge from bankruptcy after a few years or even months and your record will be wiped clean. I believe that is total bunk; there are data havens that exist where your information will be kept and your personal bankruptcy will follow you around like a bad disease, forever.

 

It will come up over and over again—it will haunt you the rest of your life.

 

And there’s worse. I think if you declare personal bankruptcy, you end up paying three times. Yes, three times over. First, you will have to pay the court appointed Bankruptcy Trustee to oversee and manage your affairs (there, you have a new boss). Second, you will not be discharged from some of your responsibilities anyway (like say your alimony payments or the Judge may decide that while you don’t have any assets left, you have good earning potential. So she or he may decide that some of your future earnings will be set aside in a pool for your creditors; so, guess what? You end up paying them back anyway). Thirdly, after your personal bankruptcy, try getting a telephone hooked up. There are services that exist for people like this. A residential telephone service for people with bad credit will cost you twice what you would pay to Telus, Bell Canada or Verizon… and they won’t allow you to make any long distance telephone calls either. So now, you’ll pay higher costs for everything.

 

So when someone tells you, you should declare personal bankruptcy, hold your horses and, at least, think about it a bit before plunging off that particular cliff.

 

Now I am not counseling anyone to do any particular thing in this essay—I can offer no advice. But what I can do is at least raise some issues that might help you consider your options.

 

I personally believe that bankruptcy should be an option and should not involve any preconceived notions that you are a bad person. Everyone can make mistakes. I believe that everyone deserves a second chance. When I served on the NHL’s Board of Governors, I believed that the NHL’s drug policy should allow players a second chance. I believed that any player that came forward and admitted they had a problem with legal or illegal drugs should get counseling and support from the League, no questions asked. (Mind you, I also don’t believe in third chances.)

 

Imagine if personal bankruptcy resulted in your execution. How many people would go into business for themselves? How many people would want to be an entrepreneur? None. Bankruptcy should be a means of last resort but it should also be a means to restart your career. I know from a life of entrepreneurship that we learn far more from our mistakes—so we mustn’t throw these people away (sure we don’t execute them or send them to the poorhouse to work in exchange for their debts anymore but we kill them just as certainly by ruining their credit ratings).

 

How to Get out of Creditor Hell

 

I wish I could give you a simple recipe that is quick and painless. I don’t think such a thing exists. But one thing I do know that if you don’t get control of yourself, you won’t get out of debt.

 

If you drink too much, stop doing it. If your health is bad because you smoke like a fiend, eat too much, eat the wrong type of stuff, take drugs, gamble excessively, watch too much TV, don’t get any exercise, well, darn it, fix it.

 

Huh, you say, how is this related to the fact that you’re in debt up to your eyeballs? Well, I know if you drink a lot, you are NOT going to be at your peak and you need peak performance from your body and mind to get out of debt.

 

I tell people before they become entrepreneurs to be prepared to work hard, very hard over a long period of years. There is no substitute for this. Some of my students read about the guy who sketched a business model on a napkin and sold his company (which had no revenues and no clients) 18 months later for $120 million USD. Well that is about as likely as you winning the lottery. I tell my students that you can plan to get rich but you can’t plan on winning the lottery.  So don’t pay any attention to these types of exceptions—most of us, virtually all of us, who will have any type of financial success, will do so from concerted effort over considerable periods of time measured in years or decades.

 

Terry Matthews told me that it took him 7 to 12 years to build a great business and he has done it more than once (Mitel and Newbridge come to mind). So if it takes Terry 12 years, it will probably take you longer.

 

Once you have realized you have a debt problem and you have gotten control of yourself, what’s next? I suggest the next step is to look at how you can lower your costs. For a guy like me who has spent most of his entrepreneurship career on the revenue side of business, this is a latter day conversion. I now realize that no matter how buoyant your revenues are (either personally or corporately), if you can’t control your costs, they always rise to exceed your revenues.

 

One chap I know who makes a fabulous living working for a Fortune 100 corporation got into trouble in the year in which he made the most money of his career. We’re talking about a person who made more than $40 million in a single career-best year. How is that possible—well, he and his spouse collect rare artifacts and they overspent in a number of private auction sales. He ended that year with a horrendous tax bill, which he couldn’t pay.

 

So even if you’re mega-rich, you have to hold down your costs.

 

Now for most of us, it means doing some simple things like:

 

·       reducing the number of phone lines you have,

·       having a home office instead of a plush office downtown,

·       doing our own filing instead of hiring a clerk,

·       answering your own phones,

·       sending your kids to public school instead of private school,

·       taking a nice GoTravelDirect.com holiday to an all expenses inclusive resort in the DR for $899 a person including airfare instead of staying at the Kahala Mandarin Oriental Hotel in Waikiki,

·       visiting a qualified, trusted Mortgage Broker and renegotiating your home mortgage interest rate,

·       visiting a qualified, trusted Mortgage Broker and increasing your home mortgage in order to pay off high interest rate credit card balances,

·       freezing your credit cards*,

·       selling your home and downsizing,

·       turning off lights in your home,

·       lowering the thermostat,

·       getting rid of premium cable services,

·       getting rid of cable,

·       reducing the number of dinners out,

·       brown bagging your lunch,

·       planning your day to become more efficient with your vehicles,

·       buying gas when it’s cheap,

·       maintaining your vehicles so they last longer—doing preventive things like remembering to change the oil once in a while,

·       doing minor house repairs and routine maintenance yourself,

·       etc.

 

(* A lawyer friend of mine told me that he and his spouse have actually frozen their credit cards in a plastic dish. Every time they want to use one, they have to take the dish out of their freezer and wait for it to unfreeze. This delays their purchase by some hours or as much as a day. By that time, they usually have thought the better of it and return the dish to the freezer. I realize it sounds hokey but it works for them.)

 

I am sure you can add a hundred more things to my list but you get the picture. Note that most of the things on my list will find you doing more for yourself—so again that means getting up earlier and working longer hours so you need to be fit. When I talk about fitness, I don’t mean peak fitness like, say, a Brad Pitt or a Jennifer Anniston must look to. They get $10 to $20 million a film and their entire job is to look good. Please, don’t compare yourself to folks like this, you’ll only be disappointed. I mean lifetime fitness, which means a little bit of fitness (something that you do and will keep doing for years and decades), a care about your diet, not too much drinking and so on. This you CAN do.

 

Now the other side of the equation is the revenue side of your life. Some questions you might ask yourself:

 

·       Can I ask my boss for a raise?

·       Should I look for a higher paying job?

·       Is there anything else I can sell?

·       Should my spouse take a job outside the home?

·       Can I start a business that will make us more money?

·       Should I get a second job?

·       Can I add to our income by doing some consulting?

·       Can I make more money by stopping some of the things I am doing and concentrating on the best opportunities? (My Dad called this ‘supporting the winners and dumping the losers’.)

 

There are usually some things you can do on the revenue side of your life but usually it is pretty small, at least in the short term. So I typically tell people to focus first on immediately reducing their cost structure. Hey, I find that once you get into it, it can really snowball.

 

There is a huge movement in North America right now focused on simplifying your life. Do you want to know the number one thing you can do to simplify your life? Get out of debt.

 

The Europeans laugh at us sometimes—they call us the ‘work/pajamas people’. We work all the time, come home, change into out pajamas, go to sleep, only to do it all over the next day. That’s it, that’s what most North Americans are doing, with some mindless TV watching to help us get off to sleep so we can forget what a misery our lives are.

 

We live to work, the Euros work to live. I mean what is the purpose of an economy anyway—to give us money to educate our kids, to give us the opportunity to do interesting things and learn interesting things ourselves too? Or is it so we can work all the time to pay our bills?

 

Whatever you do, don’t ignore your creditors—they hate this and will definitely report you to their credit bureaus, which will kill your credit rating in a hurry (more on this in a minute). When they phone, be polite, tell them what steps you are taking to pay them (even if you are late) and then live up to what you said you would do.

 

Now at the end of the day, maybe you just can’t get out from under the heap of debt. What to do? Well, I have asked you to at least pause before you declare personal bankruptcy because of the serious consequences that I believe result from that drastic step.

 

But I have found that if you are honest with your creditors, at least some of them will cut you some slack. In business, your suppliers don’t want to see you fail—they like having customers to sell to. So, for businesses in trouble, one of the first places you go to is your suppliers.

 

Now this can backfire—they may instantly cut you off. It’s a risk.

 

When I was with Terrace Investments Ltd., we had a policy of not kicking our tenants out when they had a financial problem and not suing them either. We felt we would get much further ahead by working with our tenants—lowering their rents by agreement during tough times and getting it back during better times. We estimated that we saved about 40% of our tenants from the dustbin that way and we NEVER wasted any time suing bankrupt tenants that went broke—we had better, more positive and productive things to do than engage in soul-destroying litigation*.

 

(* Samuel Adams I think it was who said (and I paraphrase here): “If a man should steal my watch, I shall fight him for it. But if a man should sue me for it, I shall take it off and give it him, glad to have gotten away so cheaply.’)

 

So sometimes you can make a proposal yourself to your creditors and have then accept longer payment terms, lower interest rates or even get their agreement to take less than face value on your debts.

 

On the other hand, some residential landlords when they hear you are in financial trouble will take immediate punitive steps against you—like try to evict you or distrain your premises. (The latter is a term you see more frequently in commercial real estate. Basically, it means that the Landlord can lock you out of your premises and seize everything inside as recompense for their unpaid rent.)

 

I realize that making a proposal (whether you do it yourself or get expert help from a recognized, trusted professional) is risky but I am assuming that you are out of other options. And you have gathered by now that I believe you are probably better off most of the time to make your own decisions and handle your own affairs.

 

And I have found that if you are honest with people, most of them will cut you some slack. When I started out in business in 1982, a smart lawyer by the name of Kent Plumley told me that the most valuable thing in business was your reputation. I didn’t really get it then but I sure do now. If you have a good reputation, people will hire you, buy from you, sell to you and, when you get in trouble, help you as best they can. I believe that the number one thing in life is not love; it’s trust.

 

Still, I have known Banks that just get a whiff of trouble and they’ll pull the trigger on your loans (they ‘call’ your loan, i.e., demand immediate payment in full) even though you may not have even missed a payment. They do this so they can be first in line to grab what they can from your estate (a bankruptcy estate is not the same as the estate you leave on your passing but I can see how sometimes it feels that way). They absolutely shouldn’t do this but if you look at most of the personal Bank lines of credit agreements and other types of debt agreements, the Banks usually have a lot of weasel words in there that pretty much allow them to do what they want.

 

When you have a big debt problem, one of the things you can try to do is a debt consolidation. This can be done informally (like when you re-mortgage your house to pay off your credit cards) or formally through a proposal to creditors (which you will need legal and professional help to do).

 

The latter is a kind of delaying tactic—you are trying to feed an elephant but only one peanut at a time.

 

Remember that you must change things—whatever you have been doing, it isn’t working. I can’t tell you how many people seem to be frozen in the headlights when they see a debt problem coming at them but refuse to change what they are doing*. You must act.

 

(*It is the definition of insanity to repeat the same things over and over again and expect a different result,” Anon.)

 

What to do if You or Your Company is Petitioned into Bankruptcy

 

Fight it, especially if it’s personal bankruptcy. I believe that it is hard and maybe even impossible to fully recover from personal bankruptcy. If a vindictive creditor just wants to hurt you, they may try to petition you into bankruptcy. You don’t have to accept that.

 

This will be a court proceeding and you will need a lawyer but you should appear and argue against this if you can. I believe that most judges will be somewhat sympathetic to someone who wants to repay his or her debts; is making efforts to do so and wants to avoid the stigma of personal (or corporate) bankruptcy.

 

I have also found that meeting face to face with your most difficult creditors is generally a good idea—they see that you are not such a bad person after all. They will see your pain up close. You are far more likely to work out a deal if you can get an in-person meeting than if you have your lawyer talk to their lawyer. In most cases, their lawyer doesn’t want to settle anything. They make money by dragging the case on and on—lawyers usually get paid even if no one else does*.

 

(* I find it frankly incredible that NHL owners and NHLPA members are allowing two lawyers to attempt to resolve the current labour dispute that is on-going as I write this. Both Gary Bettman and Bob Goodenow are well trained, combative lawyers and, if I was ever in a jam, I could do a lot worse than having either of these two men defend me. But I can’t imagine how the League and its Player Association will ever come to terms unless League owners and Players sit at the table along with Bettman and Goodenow.)

 

I have seen hardhearted creditors melt in these kinds of meetings. It also gives you an opportunity or your lawyer an opportunity to tell them that even if they got a judgment against you (which you will defend), they still have to enforce it and that may not be easy. A lot of people don’t know that just because they have won a court case and have a judgment against you, they might not actually receive anything for it. A judgment can be appealed. A judgment that is upheld must be enforced. First, there will be a debtor- creditor examination to see if the debtor has any assets left. Then, the creditor has to find a means to collect on his or her judgment—the Government and the Courts won’t do that for them—they are on their own. So an expensive court proceeding that can take years may be worthless even if they win. Much better to get the cooperation of the debtor who might be able to make at least partial restitution. And that restitution might not be in the form of cash or assets—it could be in the form of services. You could work for them!

 

A friend of mine called me up a few years ago in tears. Kevin (not his real name) was incredibly upset—the Bankruptcy Trustee (called in by his Bank unexpectedly) had just entered his premises and was in the process of taking over his business and his files. His Bank had told him that they would give him notice if they were going to do anything precipitous. They didn’t but I can understand why most of the Special Loans Bank officers don’t want to give people like Kevin any notice—they are afraid of last minute fraudulent transactions to remove assets or cash from the business.

 

But Kevin wasn’t like that; he was still working hard to save what had been a very successful financial services company. The Company was knocked over by a single (large) transaction that had gone south. Many good businesses are ruined by they themselves not being able to collect their receivables.

 

Kevin asked me: “What do I do? They’re at my door asking me all sorts of questions, demanding answers from me right away!”

 

“The first thing you do, Kev,” I answered, “ is nothing at all. I want you tell them the (smart) truth*. Tell them you’re very upset right now (which is true) and you will fully cooperate with them. Tell them you’re sick about what has happened but that you have to go home right now. Then just take your personal effects and leave immediately.”

 

(* I learned from another clever lawyer, Scott MacLean that one must always tell the truth but it must be the smart truth. No one expects the truth anymore in our media saturated society. The smart truth keeps you out of trouble. The truth hangs you. How you say things makes a huge difference. Here is an example—Coke came out with a vending machine a few years ago that adjusted soda prices when the weather changed. They also came out with a media release that basically said ‘we have invented a vending machine that raises soda prices when it gets hot.’ You can imagine how that went over: ‘large company denies thirsty customers on hot days’. The smart truth would have been to say: ‘we have invented a vending machine that lowers prices on cold days’. Same thing but completely different result. The spin on this would have been: ‘Company cuts customers a break on cold days’. Coke’s new vending machine has never been rolled out.)

 

One thing that happens in our society when things go wrong is that we always want to find someone to blame. And that someone is you. I told Kevin to call me from home. Here is what I told him the next steps should be:

·       Call the Trustee the next day and arrange for him to send you a list of questions that he needs help with.

·       Take the initiative.

·       Offer to help.

·       However, never answer their questions off the top of your head.

·       They have done this dozens, maybe hundreds of times and they know how to think around corners. You have done this (hopefully) never. Therefore, it is a very unequal playing field and likely to result in a very unequal result.

·       Remind yourself that they are not your friends.

·       Remind yourself that they may be trying to trap you into saying things that incriminate you even though you have done nothing wrong.

·       Answer their questions on paper first. Then sit on your answers for at least 24 hours.

·       Read them again. See if they still make sense.

·       If you can’t handle it yourself, get a lawyer.

·       Don’t get bullied or rushed into premature answers. Tell them you’re trying as hard as you can to get all the info they need.

·       Start by giving them something innocuous to show that you are cooperating and this will buy you some time.

·       Remember what happened to Patty Hearst—she not only got captured by the Symbionese Liberation Army, she was brainwashed into becoming a gang member. This is known as the Stockholm Syndrome, which means that any of us can be forced to do things we would normally abhor if we are under sufficient duress.

·       If people keep telling you, you are a bad person, you may eventually come to agree with them even if you did nothing wrong. (This entire essay is based on the fact that you are a trustworthy person trying to get ahead honestly in the world but, like everyone else on the planet, you make mistakes of omission.)

·       This is what Crown Attorneys (District Attorneys in the US) count on in a cross-examination—that they can brow beat and rush you into damaging admissions. Even experienced, professional witnesses feel intense stress during these types of crosses.

·       You would be surprised what people will admit to—even things they did not do just to get them to stop.

·       You never let people like this put words into your mouth. Don’t repeat bait words like: “Isn’t it true Mr. Smith that you paid bribes to City officials to get your permits released?” You don’t answer: “I never paid bribes” because the next question will be: “Well, Mr. Smith, if you don’t like the word ‘bribe’, what word would you use?” You can see where this might take you. The smart answer is: “We have records and invoices from the City for all of the costs for our building permits.” The word ‘bribe’ never passes your lips.

·       Remember the ‘pen is a long arm from the grave’. Never write anything down that you would not feel comfortable seeing on the FRONT page of your local newspaper.

·       This goes for email too.

·       Especially for email.

 

I also talked to Kevin about some other stuff too. I told him that I would allow him to feel sorry for himself for three days. The first day, you are allowed to drink some wine or whatever and wallow in self-pity. The second day, try to get some extra rest. The third day, I want you to get some exercise. By the fourth day, apart from trying to deal with the fallout from your company’s bankruptcy (which can go on for years and you are just going to have to learn to live with), I want you to start planning your new future.

 

Your Credit Rating

 

Now if you owe money to the IRS or CRA (in Canada), you should know that this is very serious. In Canada, CRA can get an ex parte judgment against you—this means that they can get a judgment against you without you being in court or even being notified of the fact that a legal proceeding has taken place. This is atrocious. Common law suggests, at least to me (and I am not a lawyer so this is just a lay person’s opinion), that taxation without representation is immoral and held to be illegal. For you not to be at least notified and have an opportunity to defend yourself against the claims of your own government is disgraceful.

 

With a judgment against you, they now have the power to ruin your credit rating, to send a bailiff in without notice to take your stuff, to garnishee your wages from your employer, to seize any property you have and much more.

 

If you credit rating is torpedoed, you’re sunk. Your spouse won’t be able to go get that new tool he wanted or the new fridge she wanted OAC (On Approved Credit) because your Beacon Score (how most credit agencies rate you) has fallen too low.

 

Credit bureaus are hugely powerful—they keep track of all your credit cards, your mortgages, your Bank debt and much more. Privacy in Canada and the US is a joke—you have none.

 

Anyone who is a member of a credit bureau can request your credit history (called a credit report) and they are going to know a lot about you. Did you know that just the number of requests that are made on your credit rating lowers your Beacon Score*? So if you just sold your condo and your old car to move your family into a new home, buy a new washer and dryer, a new fridge, a new car, some curtains and some other nice stuff OAC or if you approached a few Banks for a mortgage (and each of them will query your credit report), your Beacon Score just took a big hit. Huh? What’s with that? Isn’t that what the big box stores, the car dealers, the Banks, the Government want you to do? Isn’t that what your Mom and Dad told you to do when you grew up—be responsible, get a house in the suburbs, have a couple of kids, drive a nice car?

 

And your credit rating goes down! What a …. (I can’t say it in polite company.)

 

(* Every time someone ‘pings’ your credit report, your Beacon Score will go down by 3 points. If you have a lot of involvements (e.g., you are an entrepreneur with fingers in a lot of pies and you are busy starting new ventures, developing new technology and new ways of doing things, building new facilities, creating lots of jobs—i.e., doing the things that entrepreneurs should be doing), then there could be many requests for a credit report on you. Every time you do a new financing, your credit rating could go down. Not only is this unfair, it actively works against society’s best interests as well as the individual’s. This practice should stop, in my opinion.)

 

Now if your credit rating goes down, everything becomes more expensive—you can’t take advantage of that don’t pay a cent event until…. No interest until…. You have to pay cash for everything or if you borrow money, it will at a higher interest rate.

 

Ken MacMillan was right all along. If you can manage it, don’t borrow money and live within your means.

 

Having said this, you have the absolute right to demand from each credit bureau (there are two main ones in Canada), a free copy of your credit report. They must provide you with one. And I have found that it really pays to pull your report from time to time—they make mistakes and have out of date info on file and you must correct these. Never allow something to stay on your credit history that is wrong.

 

It takes a huge effort to get the credit bureaus to change something that is out of date or is wrong but you must be persistent. A bad credit report is a career killer and a business killer.

 

So monitor your credit report and do things that will improve your Beacon Score like retire your credit cards, pay off your back taxes, etc*. Your score will go up over time as you gain control over your financial life.

 

(* To give you a sense of how important this is, a friend of mine who works for a major Bank in Canada tells me: “I have witnessed how quickly the Bank will terminate credit products if the client is deemed to be too high risk—even if they have made ALL of their minimum payments. Working there, I have also seen first hand how difficult life can be for people who have declared bankruptcy or those who have unsatisfactory credit history.”

 

Banks have any number of ways they can ruin your credit rating. One of the most abusive I have ever heard of was brought to my attention by a Small Business Owner—he called me in some distress to tell me that a crucial order for materials had been derailed when his cheque was returned to his supplier, NSF (Not Sufficient Funds). He couldn’t believe it. I had just helped him sell a piece of real estate he owned. The net proceeds from that sale were to be used to expand his business. He had received a certified cheque from his law firm’s trust account drawn on a major Canadian Chartered Bank.

 

Now a certified cheque in Canada is treated the same as cash. Huge transactions occur every day based upon Bank certified cheques—not just real estate closings but purchase of shares in a corporation, mergers and acquisitions and a thousand other types of financial transactions depend on the sanctity of certification. National economies like Argentina’s where the banking system has unraveled (circa the early 2000s) and all transactions have to be in cash suffer greatly from a lack of trust and the speed at which business can take place is reduced. Speed is one of the most critical factors that determine a nation’s productivity and its standard of living.

 

(It is actually against the laws of Canada not to inform a client that a hold is being placed on their cheque. A Bank in its defense might say that they put a hold on a certified cheque to enure it was not stolen or altered. Banks are particularly concerned with large cheques but, almost by definition, certified cheques will be for larger amounts than run-of-the-mill transactions. What will this mean for Canadian commerce if the practice becomes more widespread? I am sure it will not be good for Canadians.

 

I think that every city economy (which is really a city-state in the sense that, for most people these days, your economic well being is probably far more tied to how well your local economy is doing than the national or global economy) has a certain ‘speed limit’ attached to it. That is, the maximum speed at which a local economy can move is limited by many local factors such as how fast your lawyer moves, how fast your local financial institutions react to your requests for financing, how fast your customers make up their minds, how fast your suppliers can move, etc. My perception is that business moves a lot faster in Hong Kong, NYC and Singapore than it does in Toronto or Sydney. And Toronto and Sydney move a lot faster than folks tend to in places like Ottawa and Vancouver say. Anything that increases speed in your city-state will increase overall productivity and increase overall financial well being there. The reverse is, unfortunately, also true and having Banks put, say, a ten day hold on certified cheques is problematic.)

 

Back to Paul’s (not his real name) story, his Bank had put a hold on his deposit for ten days while the certified cheque ‘cleared’. I was flabbergasted and offered to call his Bank for him right away. I spoke with the Branch Manager. I told her: “This is highly unethical and might even be illegal. How can you do this to Paul? On what basis have you put a hold on a certified cheque issued by one of our largest, most prestigious law firms and a major Canadian Chartered Bank? What are your concerns? Have you done this to other SMEE clients? Is this a policy of your Bank? What are you going to do to make it up to Paul?”

 

She agreed to release the funds immediately but did nothing else. Paul had to make amends with his supplier and he was lucky that he wasn’t reported by his supplier to the credit bureaus. Passing NSF cheques is a big no-no but it can happen to anyone.

 

I was pretty sure that this was an isolated incident until two more SMEEs told me the same thing happened to them. This is atrocious behaviour on the part of Canadian Banks.)

 

Even if you have bad credit, over time you can rehab your rating. I tell my students to absolutely not declare personal bankruptcy when they graduate because they have way too much student debt but sometimes, it happens. I may not see them until years later when they are starting their own businesses and have not awoken to the fact that they have bad credit and can’t get say supplier credit.

 

This is not good.

 

So I tell them to re-establish their credit by taking some small steps in that direction. For example, I tell them to get a credit card (yes, I really do) but one with a really low limit. And then use it from time to time on absolute essentials and pay off the full balance every month.

 

Credit card companies may allow someone with bad credit to have a credit card by establishing a cash collateral account and clearing the card regularly. For example, a friend of mine who recently went through a formal, court-monitored proposal to her creditors managed to keep one of her credit cards by informing her Bank in advance of the filing. They agreed to allow her to keep one card with a $3,500 limit, which they cleared every Thursday against a cash collateral account that she maintained at $5,000.

 

She is a high earning professional who had made some terrible investment choices. She travels a lot in her business and, for her, a credit card is an essential tool.

 

It takes time but you can rebuild your reputation

 

The Proper Role of Debt

 

I also teach in the School of Architecture at Carleton University. I teach Design Economics and Enterprise of the City there. One of the things I recommend to my students is that they buy their own homes, condos, town homes, whatever as soon as they can. To do that, most of us need a mortgage.

 

A mortgage can be a form of useful debt—it allows you to buy a home sooner and is a form of forced savings. I ask my students how many of you can save $700 a month. Not many put up their hands. I ask how many of them can afford to pay $700 a month in rent. Most of them can manage this.

 

Well part of every month’s blended mortgage payment is going to pay off the principal and this will add up over time to a mortgage-free home. So let’s say that an average of $700 a month went into principal repayments over a five-year period, that’s $42,000 ‘saved’. Now most of us, if we had this in a bank account somewhere, would find ways to spend this money but because it is locked into bricks and mortar, we generally keep it.

 

Home equity is the most important form of savings we typically tend to have—it is easily accessed if we get into a jam by re-mortgaging the home and, around the world, it is the single most important source of capital for new business formation (far, far more important than Venture Capital).

 

Also, there is a little understood but important wealth effect that comes from paying off a home mortgage—it is called imputed rent. If you own a home free and clear, you are much better off than because of this (at least in Canada. In the US, mortgage interest is tax deductible (I believe the only country that does this) and this changes things somewhat.)

 

The way to understand imputed rent is as follows:

 

1.     You own a home free and clear.

2.     You decide to move out and rent your home out for $2,000 per month.

3.     But you need to live somewhere, so you rent a comparable home for $2,000 per month.

4.     Your former principal residence (now a rental property) is producing income for you and let’s just assume you net $24k a year (i.e., your costs are zero).

5.     However, you are in the 50% marginal tax bracket, so you have to send CRA half of this amount—you are left with $12k after tax.

6.     But you are paying rent of $24k a year to your Landlord so you are out $12,000 in CASH.

7.     Therefore, you are $12,000 better off staying in your principal residence. This is a very real effect* if somewhat hard to grasp.

 

(* Australia and Switzerland actually tried to estimate imputed rents and tax them. You can imagine the public reaction to that—you have been a good citizen all your life, you have invited your neighbors over for a mortgage burning ceremony only to find that the Government is going to tax you on a rent you don’t actually receive. These efforts run contrary to common sense and were doomed to failure. A home-owing citizenry is a group that has a stake in their societies and obviously putting elders out on the street because they can’t pay their taxes on imputed rents isn’t good public policy.)

 

So buying your own home using a mortgage is likely to be a good idea for most people—not all debt is bad. But buying a NHL hockey team with debt is probably a bad idea*.

 

(* One of the first things that new Commissioner Gary Bettman told me in 1993 was pay off the debt on the franchise. Hmm. That would have been good advice. I am better at giving good advice than taking it.)

 

How to Reduce Your Risks and Protect Your Family

 

I have already said that, in my view, you don’t protect your family by hiding your assets on Pirate Island. This will lead to huge distrust amongst folks like the IRS or CRA, the media and many others (your ex-wife or ex-husband, for example). My father always told me: “Be proud to pay your taxes in a great country like Canada, but don’t pay more than you have to.” The latter part of the sentence was always told sotto voce.

 

So you are completely free to arrange your affairs in a way that is efficient and effective, as long as it is legal and simple and meets GAAP (Generally Accepted Accounting Principles). The legal and GAAP part, I will largely leave to you to figure out (with help from professional lawyers and accountants). The simple part needs more elaboration.

 

I always laugh when I read in the media that people (i.e., NHL Owners) are buying their teams for tax loss purposes. NO ONE SHOULD EVER BUY ANY BUSINESS TO LOSE MONEY.

 

I think we waste an incredible amount of resources and time, trying to figure out ever more complex schemes to avoid paying taxes—this is called financial engineering. Every financial engineer I have ever known eventually went bankrupt. They engineer such incredibly complex transactions that eventually no one really knows what is going on. Human beings constantly overestimate their intelligence and complexity is the enemy of success.

 

So rule number one—keep your affairs simple. The best way we have yet discovered to hold assets for long periods of time is the LLC—Limited Liability Company*. Apart from a few institutions that are bound together by ‘other directed’ means (like the Holy Roman Catholic Church, The Emperor of Japan or the House of Windsor), the longest lived organizations on the planet are incorporated companies.

 

(* Most of my students think that a LLC is just that—it totally limits your personal liability. It does put some limits on your personal liability but it is not a 100% guarantee. Your company’s creditors can, in certain circumstances, breech the wall of limited liability. In Ontario, for example, Directors and Officers may be held personally liable for environmental contamination or non-fulfillment of statutory obligations like remitting GST (Goods and Services Taxes), PST, income source deductions and so forth. In order to avoid such personal liability, Directors must show that they have been duly diligent, like remembering to ask at each BOD (Board of Directors) meeting if such statutory obligations have been met. And remember, the due diligence defense never applies if fraud is involved and you have been party to it. In the US, personal liability has been further extended to include the accuracy of financial statements for public companies. Investors large and small rely on these published statements, so they have to right.)

 

So I tell my students, start early: incorporate a personal holding company (PHC) and put your assets in there except for your principal residence. Because in Canada you can sell your principal residence tax free, it should not go into your PHC.

 

I believe that your principal residence should go into your spouse’s name—the spouse who is not actively involved in high-risk business. In Ontario, if you get divorced, half of everything you own goes to your partner and vice versa. So don’t worry about your partner running off with the house. Try to put your home out of the reach of any potential creditor so if things go wrong, at least you’ll have somewhere to sleep.

 

Don’t pledge your house to secure loans if you can avoid it. Try to pay off your mortgage as soon as you can.

 

Your creditors (in Canada) can get at your RRSPs. So make sure you max out your spouse’s RRSPs before your own.

 

I understand that some types of insurance products (like seg (segregated) funds) are creditor proof but don’t ask me to explain them or whether they are a good investment. Ask a trusted professional investment advisor*.

 

(* Most of my entrepreneur friends are really good at taking care of their businesses and really bad at taking care of themselves. So I asked Sandra Pollack, a knowledgeable and trusted financial planner from TRIMARAN Financial Limited (sandy@trifina.com) for her help in understanding seg funds and pensions for entrepreneurs. Here is what Sandy wrote:

 

“Many entrepreneurs ask me if there is a way that they can protect their RRSPs from creditors and/or taxes and the answer is yes and no.  Segregated funds have been often discussed as means of doing this.  I will attempt to highlight what these funds are, the advantages and disadvantages of including these as part of an investment portfolio, and then perhaps an informed decision will be able to be made.

 

Segregated funds are pools of securities that are managed and offered by insurance companies.  These contracts are regulated by the Provincial Insurance Acts.  As such, they enjoy benefits such as probate protection, the potential for creditor protection and capital guarantees that are not available with common mutual funds. These plans can be in the form of term deposits or mutual funds.

 

As these are considered life insurance contracts, with proper beneficiary designations (e.g. Parent, spouse or child), also known as preferred beneficiaries, these funds may also be distributed outside the estate at the death of a person and paid directly to the beneficiary.

 

Under provincial insurance law, life insurance annuity contracts issued by life insurance companies are exempt from execution and seizure by creditors of the policy owner if there is a preferred or irrevocable beneficiary designation.

 

While there have been many attempts to challenge this “protection”, the Supreme Court of Canada has confirmed that these funds may be exempt from seizure with the understanding that the transaction of depositing these monies into segregated funds was not carried out in “bad faith” in order to avoid creditors.  Although each individual case may be challenged, it depends upon the surrounding facts and circumstances.  The courts may look back five years to determine that no bad faith has occurred.

 

For example if John Smith, a successful entrepreneur, who has been in business for 10 years and has consistently contributed to an RRSP in the form of segregated funds, is forced to declare bankruptcy, there is a very good chance that his funds would be exempt from creditors.  If John had never invested in segregated funds, was aware of current financial challenges that the business was undergoing and decided to transfer his RRSPs into segregated funds a year or two previous to declaring bankruptcy, the funds would more than likely be challenged by creditors and be seized.

 

As such it would be wise to start investing in a segregated fund from day one to avoid potential challenges, should a bankruptcy occur due to unforeseen future circumstances.

 

Another useful tool to have in your “creditor proofing” toolbox is an Individual Pension Plan (IPP).  This is a defined benefit registered pension plan that a company contributes to on behalf of the owner manager/employee.  The contributions are tax deductible to the company and non taxable to the employee (owner/manager).

 

This type of pension plan is primarily designed for the high income earners over the age of 45 who have a history of earned income of $100,000 (minimum). An actuarial calculation is used to determine how much past service and current contributions can be made on behalf of the individual, and in many situations, lump sum contributions of $60,000 or more can be deposited from the company in the name of the employee.  The calculations assume retirement at age 65; however, the funds may be withdrawn at age 69.

 

The plan must be registered with Canada Revenue Agency and is fully creditor protected since it is a bona fide pension plan. The costs to administer these plans have decreased significantly due to technology and the competitive market place.  For the right individual the IPP is an opportunity to redirect earnings from the business that are totally tax deductible and invest them in a pension to provide retirement income for the entrepreneur.  Since this is a pension, the funds are protected from creditors.

 

Many successful entrepreneurs are so busy pursuing opportunities and reinvesting capital to spur the growth of their businesses, that they often miss out on a couple of simple planning strategies, that will provide them liquidity and peace of mind when an unforeseen financial event has the banks and creditors closing in on their heels.  It may be wise to take the time to diversify income that the business earns and set it aside in a retirement pot as well.”)

 

You probably should own a very small percentage of your PHC; your spouse should own the majority. Again, if you get in trouble, the PHC may not go down the drain with you. Also, if you own only a nominal shareholding in your PHC, upon your passing, the taxes you will pay on the forced deemed disposition of your assets will be minimal. Your terminal tax return will not then leave an enormous tax liability for your heirs to pay, at least, not on this account. Remember, companies can live forever, you won’t.

 

If you have a home office for your PHC, some of the costs of running your home may be tax deductible.

 

If one of your companies has some success, you can pay inter-corporate dividends between two Canadian companies tax-free. So you may be able to find efficient ways to get money into your PHC and out of your PHC into the hands of yourself or your family.

 

For example, you or your spouse or both might become consultants to your PHC. And your PHC might be a consultant to your clients. Often a first step toward full on entrepreneurship is to turn yourself into a consultant instead of an employee. I was last an employee in 1982 when I worked in the Department of Public Works in Ottawa. I left government service that year to become a consultant for a few local real estate and service companies. This has certain advantages such as taking all your compensation with few if any source deductions and being permitted to deduct certain costs against your income such as the cost of running your home office, parking fees when you visit clients, entertaining clients, marketing and biz dev costs, etc. It wasn’t until 1995 that I finally clued in to the idea of forming a PHC which has made the last nine years a bit more productive.

 

Even after I became more of an entrepreneur in my own right, I kept the PHC going and consulted with the companies I was helping to start. At a minimum, the PHC certainly allows you to establish more control over, keep better track of and even leverage more of your investments.

 

If you think you have it tough in terms of risk exposure, look at what my architect students face during their professional careers. At one time in Ontario, architects were not permitted to incorporate—they worked in sole proprietorships or in design partnerships that exposed them to unlimited personal liability for malpractice. In addition, their exposure was not time limited; if a building they had worked on at any point in their careers developed problems, they could be sued no matter how much time had passed.

 

Under pressure from the OAA (Ontario Association of Architects), Ontario now allows architects to practice in incorporated firms and term limits their liability as well. LLCs and LLPs (Limited Liability Partnerships) can help to shield architectural practioners from some personal liability although they can never relieve shareholders, beneficiaries, practicing architects, retired architects, directors or officers from errors of commission. I don’t see any reasons why architects shouldn’t practice in LLCs and I would probably go one step further and suggest that they hold their shares in their LLCs in their PHCs, as long as this was permitted by their governing bodies in whatever State, Province or Country they may practice in.

 

In any case, every practicing architect or entity (such as a LLC) engaged in the practice of architecture must carry errors and omissions insurance (for example, as required in Ontario by the Architects Act RSO 1990). When things go wrong in construction, the plaintiff tends to sue just about everyone ever connected with a project including: the contractor, the sub-trades, the architect, the engineers, the investors, the mortgagee, you name it.

 

Many practicing architects may not think of themselves first as entrepreneurs (they tend to think of themselves, I believe, foremost as artists) but indeed they are. Like most writers, poets, novelists, painters, dancers, musicians, composers, videographers, screen writers and other creative persons, they are not paid every two weeks by an employer who not only ‘feeds’ them but protects them from liability and provides them with nice benefit packages and a pension plan. So they too need to think a bit about creditor protection so they won’t die broke (or at least, if they die broke, they did so out of choice).

 

There are many things you can do to try to protect your family and you should try to do this. Most entrepreneurs that I know are so focused on making their businesses succeed that they never do any personal or family financial planning and this is a shame because bad things do happen to good people.

 

At the very minimum, you should create a personal balance sheet (PBS) to keep track of the things you own. You can do this informally (if you know something about accounting) or formally with help from a professional accountant.

 

While not a formal legal arrangement like a LLC or a Family Trust, a PBS will help you understand what you own, what liabilities you may have incurred and maybe it will help you see opportunities you may otherwise have missed.

 

One of my former students, Claire (not her real name) had bad credit—she had a vehicle repossessed some years earlier for chronic non-payment. She had also defaulted on a credit card. She had matured a lot since then and, in fact, had started a successful computer service business. We got hold of the credit card company, she made good on the past debt and even received a new card too. She also made a deal with the finance company to make a partial restitution (which they agreed to) and clear the account with them. When we created a PBS for Claire, we found that services businesses like hers were valued at somewhere between .5 and 1 times revenues and even at .5, she had a very positive PBS with practically no debt. Within a year, she was able to purchase her first home.

 

Build and Hold—the Difference between Getting Rich and Being Wealthy

 

I read in October 2004 that Ottawa-base QNX Software Systems was sold to Harman International for $138 million USD. I know that some of my students and clients read it too and they will be thinking build something and sell it for A LOT OF MONEY. The only problem is that most of them might not read to page 2 of the Ottawa Citizen article (October 28, 2004) which says: “For Mr. Dodge, 50 and his partner Gordon bell, 49, the deal marks a vindication for their effort to build a profitable company without venture capital over 24 years.” (The emphasis is mine.)

 

I am not saying that you should never sell your business but what I am saying is that it takes time to build a great business.

 

People who build and sell quickly are known as flippers. Most of them flip ‘til they flop. If you have built a successful business, you have climbed Mount Everest twice. You have captured lightning in a bottle.

 

It is so hard to build a successful business, it takes so long to do it, you use up so much of your lifetime storehouse of luck doing it, that you should think very carefully before you sell it. Successful entrepreneurs often think: “Well, I did it once, I can do it again and again”. Bad news, people, often you can’t.

 

If you have built a great business, why sell it? What exactly will you do next? Start again? Why go through all the heartache and risk again when you already have a fine business you built yourself?

 

I didn’t feel that an essay on creditor proofing oneself would be complete without mentioning this trap that so many of us fall into. It’s called hubris.

 

One of the best ways to get out of creditor hell is never to get into it in the first place. One of the ways to do that is to not sell your successful business. In almost all cases, a successful business will sustain you and your family and your employees and your suppliers and your other stakeholders far, far better than cash in the Bank.

 

Let me tell you another story, this one about Sean (not his real name). Sean was a by the bootstrap kind of guy and he had one great thing going for him—he had charm. He was a born salesperson and in the game of entrepreneurship, if you can’t sell, you’re out of the game before you can begin. (The three most important things in entrepreneurship are SALES, SALES, SALES.)

 

Well, one day about fifteen years ago, Sean found himself working in the fish department for a large supermarket chain; he was wearing one of those hair net things and he was developing arthritis in his hands from the cold and ice he was constantly exposed to. He and his spouse, Freda, had their first child (of what would eventually be a clan of three kids).

 

Sean thought to himself: “I can do better than this.”

 

The next day he went out and bought himself his first computer (never having even booted one up before) and started an advertising and promotion business in his basement with nothing other than guts, charm and a high school diploma. (I have changed his industry too to protect their identity. I apologize to my readers.)

 

I met Sean one day, about two years after he started working out of his basement, and he convinced me to move our entire advertising and promotion account over to his company. He was that good. I certainly asked him about his bona fides. Could he produce the volume we needed? How was his Quality Assurance program? Yadda, yadda, yadda.

 

I didn’t know until years later that this was his big break—it allowed him to finally move his business out of his basement, buy more equipment, hire more, better people, etc. But when he told me, we laughed about it together and I was doubly glad—glad that he was a success and glad that he didn’t let us down.

 

A few years later, Sean called me out of the blue. He had an offer to buy his business from a larger competitor for TWO MILLION DOLLARS IN CASH. I told him to slow down and think about it a bit more. I asked him a few questions. How much are you taking out of the business? About $200 to $250k a year. How much do you pay Freda to do your books? Oh, about another $50k. Do you have any company cars? Yeah, reckon so—two of them in fact.

 

In total, Sean and his family were getting about $300,000 a year from the Company, year in year out—it was a sustainable number.

 

I asked Sean, do you know what interest rates are on term deposits right now? No. Well, they are about 1.7% p.a., which means that even if this sale was tax free, your income from your two million dollars is going to be 34,000 bucks a year and every year inflation is going to eat away your principal. Now why would you give up $300,000 a year and a business you love and built yourself for that?

 

Let me quote actor and comedian Chris Rock:

 

“Shaq (Shaquille O'Neal who plays for the NBA’s Miami Heat) is rich but the man who signs Shaq’s pay check is wealthy.”

 

Chris Rock got it exactly right. You can get rich by winning the lottery, becoming a NBA Star, speculating, asset flipping, gambling, picking the right parents or prospecting for gold, diamonds, nickel, whatever, but you can’t become wealthy doing any of these things.

 

Wealth derives from control over a factor of production, a license, a franchise, a territory, some IP (Intellectual Property like the secret formula for Coca Cola or the 11 secret herbs and spices that the Colonel uses to make fried chicken), a competitive advantage, a comparative advantage, property ownership—anything that creates a sustainable, repeating and renewable income stream.

 

Just look at the numbers; let’s say someone controlled the early Beatles catalogue (say, someone like Michael Jackson). Mr. Jackson is reputed to have bought the catalogue in 1985 for $47m (but he lost his friendship with Paul McCartney along the way). By 1993, MJ’s company was reportedly earning $30m from it (albeit, MJ had added other songs by other artists by that time but let’s ignore this for the moment) and it was estimated to be worth $300m at that time. This yields a cap rate (capitalization rate) of 10, which is pretty typical for this type of privately held asset. No one knows what kind of income stream he gets from this now but it has a rumored value of $1 billion today. MJ still owns 50% of it, the balance is owned by Sony.

 

With a cap rate of 10 and given that MJ owns half of the catalogue, we can guess that MJ gets $50m a year in income from his ownership. Plus the Beatles are making a huge comeback—just ask my 14 year old daughter, Jessica, who only wants Beatles CDs for her birthday and knows just about every word to every tune the Beatles ever recorded. So it wouldn’t surprise me if MJ’s income is going up every year from this source. This is called wealth. However, let’s say that MJ is in need of some quick cash and sells his interest to Sony for $500m. Now MJ would be rich (for a while) from selling his interest in the catalogue but he would no longer be wealthy because he has lost the ability to renew his wealth every year by producing an income stream from control over this particular factor of production.

 

But what’s that you say? He could invest the proceeds in T-Bills, Muni Bonds and GICs (Guaranteed Investment Certificates). Sure he could, but they produce puny 1.7% to 4% rates of return. If MJ paid $100m in taxes, he would be left with $400m, which would give him an income stream of $6.8m to $16m a year with no inflation protection. I mean if MJ were to continue to control the catalogue, he could always increase the price (aka royalty) paid for each tune if inflation takes off and starts to bite into his revenue stream. But even ignoring inflation, why would MJ trade an income stream of $50m a year that makes him wealthy to become a remittance man getting $6.8m to $16m a year? MJ has already turned down offers to sell; presumably he understands the Chris Rock difference between becoming rich and being wealthy.

 

Did you know that most lottery winners blow their entire wad in less than five years? By that point, their spouses have left them, they are alienated from their old friends, they have got a whole new set of ‘friends’ who are only around while the money lasts and they don’t even have their old job to go back to. Many of them have picked up nasty habits along the way like taking drugs. It’s absolutely amazing how many of them end up in bankruptcy. They are much worse off for their ‘good fortune’.

 

People are meant to work. They are built for it. If you have built a good business, hang on to it, fight for it—it is your security against creditor phone calls in the middle of the night asking you: “Mr. Smith, when can we expect payment?”

 

Conclusion

 

We now know (from reading this essay) that, in Canada, your RRSPs are not safe from creditors. If you get into trouble, creditors like CRA can force you to cash in your RRSPs to pay them off.

 

In the US, your IRAs are protected from creditors, properly so in my view*. I mean we have to understand the difference between errors of commission and omission. Most of us make mistakes but these are what are called ‘honest’ mistakes. We mucked things up and have gotten in over our heads and can’t pay our bills. We didn’t do it intentionally. These are errors of omission.

 

(* I realize that there may be unscrupulous people out there benefiting from this type of protection and some of my readers might not like that very much. O.J. Simpson is out there on a golf course looking for the ‘real’ killers of his former wife and her friend and the only reason OJ has the resources to do this is because his IRAs were untouchable by his creditors. A disgraced NYC lawyer I know has a huge house in Tampa (not the real location) because he benefits from the Homestead Act, which in many southeastern and western States allows your principal residence to be exempted from your bankruptcy estate. That is why you see some tremendous homes in some US cities in these States. The original intent of the law was to protect people (mainly farmers) who were petitioned into bankruptcy by the Banks during the Great Depression of the 1930s. They got to keep the ‘home place’ but all their land was lost.)

 

There are people out there who are committing errors of commission. I know one fellow who runs an import/export business (actually it’s in another industry) who keeps bankrupting his companies and stiffing his suppliers. I presume he is somehow pocketing, or his family is, the money he does not pay his suppliers. Sounds like serial fraud to me.

 

However, at least in my view, we should not ‘reform’ bankruptcy laws because there are bad people around. We have other laws for them—it’s called fraud. So my advice to lawmakers is not to harden bankruptcy laws (for example, by taking away IRA protections or the sanctity of the homestead) just because there are some bad characters around.

 

You often find that Governments react in a knee jerk fashion to extreme cases like the above and the public outcry that comes with it. But exceptions like this do not make a good basis for writing new laws. And the unintended effects on honest entrepreneurs who are trying to create new ventures and new opportunities and, at the same time, protect themselves a bit and their families too, will be devastating. Society as a whole will lose new jobs, new wealth and a generation of entrepreneurs is at risk as well.

 

The crooks will always find other ways to hide their wealth anyway; it’s the honest folks who will get slammed to the mat.

 

Copyright. Dr. Bruce M. Firestone, Ottawa, Canada. December 2004

 

Non Linear Selling

Posted on Tuesday 10 October 2006

I have given advice over the years to various sales organizations, NGOs, Not-for-Profits, Charities, what have you. They all intuitively seem to know that if your organization is not growing, it’s dying.

But it always amazes me how some of the most basic steps they can take to increase their sales, their sponsorship dollars, their donations, etc. are ignored.

When I worked at the Ottawa Senators, we had about 300 signs and rink boards that we needed to sell every year. If you attend a game at Scotiabank Place today, you will notice that all rink boards and most signs are sold in pairs– this is so that everyone in the arena can see each sponsor but also because it cuts down on the number of sales they need to make.

Think about it. If you have to sell 300 signs and you sell them in pairs and for a minimum of three years, you will only need to make 50 sales a year instead of 300. This makes your organization much more efficient.

The same philosophy is applied to the Ottawa Senators (Charitable) Foundation and I brought that concept to other charities that I support like Christie Lake Camp for Kids. The latter’s sponsorship has grown hugely in the last two years because they are not starting over every year. So you are not like a baseball player having to start over every season with 000 home runs…

It is the same for a business. If all your deals are for one year, you have a growth curve that is essentially flat, year over year. You need heroic efforts to grow your business and outputs are pretty much in a linear relationship with inputs (this is a fancy way of saying that you are basically an hourly wage slave).

If you do three year deals (or, at a minimum, two year deals), you start to get a positive slope to your revenue curve and maybe even some non-linearity; i.e., exponential growth.

More money, less effort, sounds right to me.

Dr. Bruce

 

 

What’s More Important? Good Execution or the Next Big Idea?

Posted on Tuesday 15 August 2006

If you ask me, the big idea is LESS important than good execution which obviously includes staff training. Most of my students think that the big, NEVER BEFORE TRIED, idea is more important but there are lots of companies that do very well with good execution of fairly mundane things.

I am pretty sure that the only thing that is in infinite supply is ideas; numbers, for example, represent an idea and they are infinite. There are probably more than 25 million smart Americans in their basements at any one time trying to come up with the next bid idea (like, say, Google). They are generating a huge volume of new ideas; that tends to suggest, in economic terms, a surplus of ideas while the skills to implement them are in much shorter supply and, hence, the latter will generally attract a higher price.

The market for new ideas, such as it is, tends to put a low price on them (just try to sell your BIG IDEA at a business model stage and you will see: a) how hard it is to do that and b) just how little you will get for it). Obviously, a startup that combines some type of innovation with good execution is better off than one with just sound execution. Fred Smith, when he started Fed/Ex, brought the hub and spoke system to the overnight package delivery business, essentially creating that industry.

Before that, it was thought to be an impossible challenge—if you had 60 cities as both origins and destinations in the network that meant 3,600 overnight flights, an obvious impossibility. If you had instead five hub airports within easy trucking distance, you could get by with 25 overnight flights…

However, most successful startups do not create new industries or are not necessarily first movers. Google wasn’t the first search engine; however, they did bring significant innovation to the table including: neutral search rankings, search rankings that reflected traffic loads on and links to a site, paid search links and auctioning off of paid search links. GradeAStudent.com, now GradeATechs.com, was not the first at home computer repair service but their execution was good and they used a back end system (GASnet) to automate their appointments and their billing systems.

I have felt for a long time that VCs are heading in the wrong direction; they should NOT fund startups. Rather, they should wait until startups have proven themselves in the marketplace. It’s kind of like watching for tall shoots in a field of grass. Those are the ones they should fund. It’s better for VCs, better for the national economy and, interestingly, better for startups too.

It’s better for VCs because they will fund more winners and fewer losers and generate better returns for their investors. This, in turn, will attract more capital to the industry which is good for innovation overall. It’s better for the national economy since careful rationing of scarce capital will provide higher overall growth rates. And finally, it’s better for startups, in my opinion, to focus on: a) building a sound business model, b) self (bootstrap) capitalization, c) using smart (guerrilla) marketing to capture customers inexpensively and d) generating real cashflow from real clients and customers. The founders of these businesses will find it much faster and much less frustrating to find customers first rather than spending nine months or more hoping to attract VC funding or going after government grants. They will also get help from clients in other ways such as designing the final product or service. It’s like a war plan—as soon as your contemplated business model comes into contact with customers, it will change; they will force changes that YOU CAN NOT PLAN FOR.

Finally, the founders of these businesses will get to keep more of the equity in their businesses if they do a deal with a VC firm later when their business is more mature and, frankly, they are more mature. Nothing gives you more leverage in negotiations with VCs than the fact that you have enough cashflow to fund the business without them.

Dr. Bruce M. Firestone, B.Eng.(Civil), M.Eng.-Sci., PhD.

 

Section 3 ……………………………………………..….. On City Building

 

For release: noon December 4, 2001 (embargoed until then)

 

Conference on Social Harmony

City of Ottawa, Canada

Ottawa Public Library

 

Livable Cities Versus Mono Cultured Suburbs

 

 

It wasn’t long after my wife and I and our five kids moved to a western suburb of Ottawa in the late 1980s before a group of our neighbors circulated a petition in the neighborhood. They were concerned that a development of townhomes about five blocks away in the largely single family home suburb would devalue property values in the area.

 

We had moved to Kanata because my wife felt it would provide a better place for our five children to find friends and develop a social life beyond the nuclear family unit.

 

The not-in-my-backyard (nimby) movement generated a lot of support (we did not sign on) but, in this instance, they were unsuccessful-- the townhomes were built and property values in the area did not suffer.

 

Urban Icons (nimby targets)

 

Like many such efforts, they are based on two primal impulses—greed and fear. To a large extent, we are seeing the results of these emotions in the built form of our cities—large expanses of low density structures of similar uses (houses) on curvilinear streets that lack charm and activity—mono cultured suburbs, if you will.

 

Local politicians, not unlike politicians at all levels, do at least one thing superbly—they  can count noses. I have been to many local council meetings and watched soundly based plans for urban development defeated by hostile neighbors. Today, I advise all my clients involved in the world of planning and development to bring the neighbors on side, in fact, to bring all stakeholders on side before attempting a change in use. You just can’t get your plans approved unless you present Council with a beautifully pre-packaged, gift wrapped, be-ribboned project with all the noses in the chamber nodding up and down rather than side to side.

 

My oldest daughter at 11 asked me if we could move to Riverdale. Not knowing much about Riverdale, I asked her: “Why?”

 

“Well, all the kids in Riverdale live within walking distance of the Pizza Pit,” she replied.

 

“I’ve never heard of the Pizza Pit.”

 

“Well, it would be so cool to be able to, like hang there or like maybe get a job,” Rachel added.

 

Anyone know who lives in Riverdale?

 

Well, it includes Archie and Veronica and Betty and Jughead and their gang.

 

Riverdale is an imaginary place, but not to my three daughters it isn’t.

 

“The reason everyone likes Riverdale is because everything is in walking

distance, the shopping mall, the grocery store, the restaurant(s), the malt

shop, yada yada yada. Just thought you might need this bit of info,”

From, Jessica :) :) :)

(Email message from Jessica, age 10, to her Dad, Sunday October 7th, 2001.

 

 

It didn’t always used to be that way. Today, people drive 100s of kilometres and take a ferry to park their cars to wander around a place like Nantuckett. Why?

 

Well, they like the walk-about feel of the place. They like to see people sitting on their front porches. They like that there are sidewalks and that houses are close to the street and each other. They like the fact that there are trees overhanging the street providing shade in the summer and some protection from winter winds.

 

Tree in the Boulevard (not permitted in Kanata)

 

Isn’t it ironic that people need to go to Disney World to experience Main Street America?

 

How did this come to be?

 

Once upon a time, town government or city-state government was based on the Athenian model of participatory democracy. Citizens and land owners met with town elders to plan the development of their communities—who lives where, what type of activities would be next to each other, where the town markets would be, places of worship, fortifications, tanneries, milliners, coopers, blacksmiths, artisans, guildworkers, merchants, nobles, and so forth.

 

Problems between neighbors arose from time to time. “Mary’s goat is eating my vegetable patch and it should be staked,” says Tom. “He should fence his garden—my goat, Mabel, needs to be free to forage for food,” replied Mary.

 

The town elders would meet with Tom and Mary, hear both sides and then render a decision (Mary’s goat shall be free to wander—but she shall pay half the cost of fencing in Tom’s garden).

 

Speedy resolution of such issues stopped them from festering and making enemies amongst neighbors. I tell people: “Once you start arguing with your neighbor, one of you has got to move.” Nothing is worse than coming home from a workday and not being able to look your neighbor in the eye, wave ‘hello’ or stop and have a chat.

 

It’s worse than this though. Municipalities today rely on 1-800 snitch lines to spot bylaw infractions—neighbors are encouraged to rat on each other. This is not Greek city-state participatory democracy; it is part of what I call Democratic Abuse.

 

My backyard in Kanata backs onto the Kanata Lakes Golf Course. It is surrounded by a four foot retaining wall topped by a six foot high wooden fence. You need to be 10 and a half feet tall to see in our rear yard. Yet within three days of erecting a clothesline there, a bylaw enforcement officer was at our front door with a fine and a warning. (Of course, clotheslines are not allowed in our neighborhood—they detract from property values.)

 

I never did find out who ratted us out but I didn’t take down the clothesline until our last baby was out of diapers—my wife preferred the smell of sun dried diapers not to mention the environmental benefits of not running our dryer six hours a day.

 

When we were planning a 600 hundred acre development which we called West Terrace around what was then called the Palladium (now the Corel Centre where the NHL’s Ottawa Senators play), I had many meetings with local planners about our concept design.

 

Along Palladium Drive, we showed nightclubs, cafés, shops and other services fronting on the street. “But where are the six metre buffer strip, the double loaded parking aisle, the side yard requirements?” they cried.

 

Theatre of the Street (not permitted in Kanata)

 

I tried to explain that we wanted to develop a mixed use place—somewhere that people could shop, work, live and play … a walk about place.

 

But it wasn’t in their zoning codes so it couldn’t be allowed.

 

West Terrace—Circa 1989 Mixed Use Plan

 

James Howard Kunstler in his influential works on neo-uurbansim (The Geography of Nowhere and Home From Nowhere) recommends that cities “burn all their zoning codes.”

 

Let cities develop organically; let them grow like seeds out of the ground. The world’s great cities like Paris, London, San Francisco, Sydney, Tokyo and Toronto all have uses mixed together. It isn’t unusual to find along a boulevard in Paris a patisserie, a corner store, a print shop, a legal office, a café, an apartment block, a butcher shop, a print shop, an internet café, an artist colony, an office building, a plaza, a small park, townhomes, even the occasional magnificent single family home.

 

 

 


 

 

 


The Palladium Interchange

 

I have often been asked why the Palladium isn’t in downtown Ottawa. Apart from the facts that a) the NCC (aka the No Commitment Club) said ‘no’ to putting a ‘hockey rink’ on Lebreton Flats (reserved for uses that serve a national purpose) and that b) we would have had 500 opponents, most of them lawyers, if we had put it in the Glebe at Lansdowne Park, Ottawa does not have a big time people mover like Montreal or Toronto. Buses running up and down Bank Street can move at best 2,500 pph compared with 20 to 30 thousand pph on subways. We would have had one sellout—opening day after which no one would come because they weren’t going to put up with the four hours it took to clear the arena.

 

There is a magic elixir or tonic then that helps shape great cities—they all have big time

people movers—their undergrounds, métros, light rail, streetcar systems. This allows a mixing together of uses combines with higher densities to form successful and eclectic urban agglomerations that are highly synergistic.

 

Siemens and Dopplemayer—

3,500 to 5,500 pph

Ottawa’s O Train—

starting in 2001

 

Synergy is a fancy word for teamwork. According to Jane Jacobs all human economic development stems from the development of villages, towns and cities. It is by proximate co-habitation that we learn about each others strengths and weaknesses and learn to share and divide tasks according to individual skill sets.

 

Many people have the view: "More pie for you means less for me."

 

The folks fighting last year on Canada's east coast at Burnt Church over lobster quotas clearly believe this old economy saw and, maybe they are right.

 

But it is possible that they aren't.

 

Economic growth derives from a multiplying of options, from specialization, from comparative advantage, from the development of standards and, in the new economy, from network effects, disintermediation and scalability.

 

Now let us go back in time to the land of Ugh, Nnn and Zll. In the land before time, the family of Ugh lived by themselves in the savannas. Ugh was an expert antelope hunter providing his family with four antelopes a month. His carving skills, however, were poor, producing only one set of flint knives per month. A mile away, the family of Nnn is hungrier- Nnn is a good flint knife producer, producing three sets of flint knives per month but only bagging one antelope.

 

Ugh

Nnn

 

 

The families of Ugh and Nnn decide to co-locate to form a village, at first, for the protection of both. By co-locating and forming the first primitive village, they also open up the possibility of observing each other and co-operating and trading between the families.

 

The result is that after a few months, they decide that Nnn will concentrate on producing flint knives and Ugh will focus on hunting. The GDP of the two families before the co-location is five antelopes and four sets of flint knives. After co-location and specialization, the GDP has increased to seven antelopes and six sets of flint knives each month. This represents a phenomenal increase in the well being of the two families. So much so that this first village is producing goods surplus to their needs. This sets up the possibility of trading with a third family, the family of Zll, who are expert in producing textiles (animal skins) resulting in a further substantial increase in value for the emerging regional economy.

 

Before Village Formation

After Village Formation

Ugh produced:

Nnn produced:

 

This simple example demonstrates why the 'more pie for me' doesn't necessarily mean less for you. You will note too that this primitive economy works because information about Ugh's hunting prowess is flowing from Ugh to Nnn and information about Nnn's skill with flint knives is flowing from Nnn to Ugh. What this means is that it is the beginning of an information economy and it shows how improved communications even in the 10th Millennium B.C. causes economic growth through the multiplication of options and opportunities. Afterall, it was after 1994's introduction of the Mosaic Browser turned the PC into a mass communications tool that productivity took off and the long promised payoff from huge investments in computers finally arrived.

 

People need people like no other animal on the planet—we are uniquely co-dependent on each other. Skill sharing is the most fundamental reason for the improvement in the human condition. What we seem to be missing in many of our communities is the feeling of belonging to the ‘tribe’; that feeling of belonging to ‘Team Ottawa’ or ‘Team New York’. We get that feeling during times of great stress like the recent September 11th, 2001 bombings of the World Trade Center Towers. I have given a lot of thought about how to engender more of this type of fellowship in our cities and towns. It is about more than just feeling good about yourself and your team. It’s about improving living conditions and productivity too. Sports teams, festivals, artist colonies, the performing arts, entrepreneurs, researchers, all those people involved in creative pursuits seem to add to the feeling of belonging which leads to higher team spirits. People working in teams can create far more than the individual working alone.

 

City-State Team Spirit + Prosperity = Festivals + Performing Arts + Universities + Entrepreneurs + Researchers + Artists + Sports Teams = Creativity + Productivity

 

For example, the tulip festival of Ottawa celebrates its 50th anniversary in 2002. They are creating a five foot high tulip (partly in answer to the wildly popular Toronto Moose)—two of these sculptures will be given to each of Ottawa’s 21 Councilors to take into their wards to get local artists there to paint them. The Mayor will then declare the Tulip as the official flower of the City and the 42 ‘originals’ will be auctioned off. Visitors will see these enormous tulips everywhere. It will be a sign of hope and friendship (the Tulip Festival started because Canada gave refuge to Queen Julianna and her children in WWII and Canadian fighting men liberated the Netherlands from the Nazis. The gift of Tulips from Holland represents everlasting friendship between the two nations. City building is essentially an optimistic endeavour and the sense that we are all in it together helps.

 

Cities and towns all over vie to have the biggest something-or-other: hockey stick or whatever.

 

Some towns have the big slogans like Biggar, Alberta: “New York is big, but this is Biggar.” Think how much better this is than the recently abandoned, $200,000 Ottawa slogan: “Technically Beautiful.”

 

Think about how important fire is to almost all human technology. It is amazing to me that in two episodes of the television hit show Survivor Australia and Survivor Africa, 32 people, contestants who knew for months that they would be on this show, could not light a fire with stone age tools after two days of trying on each show.

 

 

These people had months to prepare; they had access to books on how to do it; they obviously had read them because they put the tools together—but they got smoke but no fire. Ugh. Imagine how valuable someone who could reliably do it would be on one of those teams. (Tom Hanks did better on his own in Castaway.) Make sure you are one of the people on your team that can make fire!

 

Ideas are not limited. They are for all intents and purposes infinite. There are no limits to human ingenuity.

 

There are close to 800,000 people living in the New City of Ottawa when it was officially formed at the end of last year through the amalgamation of the 11 municipal and township governments together with the Regional Municipality of Ottawa-Carleton. When the Outaouais (including Hull, Aylmer and Gatineau) is included, the National Capital Region's population swells to 1,009,000. And within a one hour driving radius, there are 1.7 million people with the highest average family income in Canada at over $64,000. This is one of the best kept secrets in Canada; hardly anyone knows just how big the area has become and how much influence Ottawa has on a world stage in many areas. Even people living here all their lives do not understand the changes taking place in this community. It may not be too bold to predict that the population of the greater Ottawa area may pass the Vancouver metropolitan area before 2020; Ottawa has momentum and it has the space.

 

When a city reaches the one million population mark, an interesting transformation takes place- economic growth becomes more self-sustaining and new opportunities and new options present themselves.

 

One of the things we need to do a better job of, is convincing our educated young people, who are our greatest resource, that they can stay in Ottawa and do great things here. It is our most important marketing job-- to market Ottawa to young Ottawans.

 

It has always bothered me to drive the Queensway east bound from my home in Kanata and to see a sign: "Ottawa, Population 304,000". No wonder the media, visitors to our city and our own residents think of Ottawa as small and weak; it is a misleading impression and a damaging one as well. It should be a priority to take down these signs and erect new signage at all major ingress and egress points to the City and inside the City's boundaries as well as to show the true facts- "Canada's Capital City, Population 1,009,000".

 

Two years ago, a huge proportion of our graduating class in the School of Architecture at Carleton University, where I teach part-time, found employment in the U.S. This is repeated over and over again throughout the Faculty of Engineering to which the School belongs. It is a serious national challenge, which we must face up to.

 

Today, what we need to sell to young people is opportunity: access to venture capital and stock option plans, quality lifestyles, lower cost of living and housing, lower cost of doing business, the socializing of risk (Canadian medicare and support for public education come to mind) and an absence of social disorder and lower crime rates. Some commentators view medical care as a cost while, in fact, it is an investment in human capital. Healthy people and a healthy economy go hand in hand.

 

The future global economy will, in my mind, depend on highly dynamic city-states for economic growth; it will be a return to highly self-reliant urban agglomerations reminiscent of ancient Athens and Sparta or renaissance Florence, Venice and Genoa.

 

Glen Shortliffe's report on amalgamating this region into the New City of Ottawa reflected this trend. Hopefully, the New City will also allow us to keep the wonderful diversity of this region- the rural lifestyle of West-Carleton just 30 minutes from downtown, the french fact of Vanier, the quaintness of the Village of Rockcliffe Park and so on.

 

But there is more that we can do to make our city-state pre-eminent in Canada.

 

My daughter, Rachel, is now attending Canterbury High School for the Arts. Canterbury, for those of you who have had the chance to visit, is a supercharged place where students take on a normal course load and they do an additional hour or two each day in an area of their choice- dance, music, theatre, visual arts. There is no vandalism at Canterbury. A visit there is a stark contrast to some of our other high schools where any disaffected young person can obtain any type of illegal drug within an hour.

 

Why should we not have more Canterburys?

 

Why not have a High School for the Technological Arts- where our young people can study multi media, internet protocol, web site design, fibre optics, computer networking, micro-electronics and software arts? I would guess that such a school would attract thousands of highly energetic and committed young applicants. Let us not underestimate the power of our teenagers- afterall, Einstein did some of his best work as a teenager.

 

Sweden recently announced a national program to make broadband access available everywhere in that country and available to all. This type of initiative is as imperative to our nation as electrification was in the early part and middle of the 20th Century.

 

Ottawa has the highest penetration of internet users in Canada (at 54%)- we should pressure Bell Canada and Rogers to wire up every street in Ottawa for broadband communications. And, while we are at it, let us hope that the Mayor can prevail upon Bell to make the entire National Capital Region a local call- no more long distance to Barrhaven, please.

 

Let us make a commitment in Ottawa to being at the leading edge in technology, education, the environment and government services. Our Mayor should commit to having the majority of municipal government services available on the net by 2003. Citizens should be able to pay their property tax bills, get a dog license, obtain a building permit, apply for a zoning change- all of it on line.

 

Flying over Ottawa on a summer's day, one is struck by the amount of green space and the number of trees inside and outside the City. I believe that Ottawa should make a commitment to plant 1,009,000 new trees (one for each resident of the National Capital Region) on public rights-of-way before the end of the year 2010, as a way of affirming our continuing commitment to the environment. History has shown that every country that has become deforested has also become impoverished.

 

When I was seven, I rode Ottawa's streetcars for a nickel. My friends and I went to the now defunct Rideau Theatre- 5 cents each way for the streetcar, 10 cents for the film, 10 cents for a candy bar (my favourite was Crispy Crunch) and 10 cents to phone home if trouble came our way. One of the biggest planning errors we made, was to rip out our streetcars and our downtown rail station, Union Station, largely to be replaced by the private automobile. This disenfranchised children and made car ownership a pre-requisite for first class citizenship. This needs to be re-examined- the mandate and mission of OCTranspo needs to be rethought. One must not underestimate the importance of Toronto's streetcars, subways and Go Trains in making that city-state the powerful player it is on the world stage.

 

We should follow policies that allow families to stay together by permitting the construction of in-home apartments or 'granny flats' in the rear yard. Why should we force the elderly to live in high-rise warehouses, in a ghetto where everyone else is elderly? It is expensive and de-humanizing.

 

We should continue to build communities that provide a wide range of housing and transportation alternatives and we should support our public institutions with adequate funding for public schools and medical care. We have not embraced in Canada the concept of gated communities with their private provision of 'public services' by quasi private governments (Home Owner Associations); some two thirds of new subdivision housing in the U.S. is being built there in the form of gated communities, thereby dividing U.S. society into haves and have-nots. Clearly, this is a grave challenge to social cohesiveness in the Republic to the south of us.

 

Mayor Lastman and other Ontario Mayors have implored the Federal government to open up public coffers to help solve the affordable housing and homeless problem in Canada. Mayor Lastman says his City has spent $11 billion on the problem and still has 56,000 families on its waiting list.

 

Solutions to this crisis are not going to be easy or facile; this is a problem that won't soon go away. However, Ontario Mayors cry for more investment from the public purse should not supersede efforts by Ontario cities to do their part too.

 

Ontario Mayors (http://www.dramatispersonae.org/Mayors_Overlook.htm) have it in their power to push a partial solution to the problem, if they have the political courage to do so. They can increase the supply of affordable housing without costing the taxpayer a cent. They can use the magic wand given over by the Provinces to them—the power over zoning to create value at no cost to the municipality.

 

In fact, the Bob Rae government almost did the job for them during its stint at Queen's Park in the early 1990s. The Rae government platform and party policy called for (and went as far as to introduce legislation) to legalize 'basement apartments' everywhere in Ontario notwithstanding any municipal zoning by-laws to the contrary.

 

There are an estimated 100,000 illegal in-home apartments (they can be in the attic, rear yard, basement or above the garage) in Ontario. What the Rae government had in mind was to legalize these in-home apartments and their 'second kitchens' with a view to bringing them within the purview of existing legislation and rules and regulations including the landlord/tenant act, rent control, building and fire codes.

 

Legalizing in-home apartments would have allowed the construction of new in-home apartments in all neighborhoods in Ontario. This was an important initiative for Ontario; it would have helped to provide more, cost effective housing. However, it died in the Legislature—Ontario Mayors would have none of it; the nimby influence killed it.

 

In-home apartments can be inexpensively added to the existing housing stock. By addressing the density deficit that affects so many North American cities, they help cities make better use of public infrastructure (roads, water and sewer mains, public transit and so forth). They help folks pay their mortgage and property taxes; allow working men and women to live closer to where they work; they provide alternative accommodation for the elderly in neighborhoods where they have perhaps lived for many years.