WebsiteScoring

November 29, 2002

Add a self serve, web site survey where people can score their own sites to generate warm leads (if they score high, (i.e., if their web site is really poor) they need your help).

Ask questions like:

• is your web site linked to search engines,
• if you do a google search, what is your rank,
• how many sites link to you (on the web it isn’t how many sites you link to but how many that link to you that helps your ranking),
• are all your products and services on the web,
• are your prices on the web,
• can people contact you from your site,
• is your site easy to navigate,
• is your site so busy that it takes people too long to figure it out and they leave,
• are you getting enough leads from your site,
• are people leaving before they buy or reserve anything,
• how much traffic are you getting to the site,
• is your site complete—does it have photographs of you and your team,
• is it linked to your press releases,
• is there a corporate history on your site,
• is there an interactive component on your site like a survey or newsletter,
• do you store email addresses,
• even if your site doesn’t have e-commerce, can they at least fill in a form to reserve something or submit something,
• do you have sponsors for your site,
• do you have partners?

Return to: GM2003.

Prepared by Dr. Bruce M. Firestone, November 29, 2002.