GuerrillaMarketingStudentWorksPaintingWindowMedics.html                                                                                                                   May 26, 2004

Guerrilla Marketing—Student Works Painting and Window Medics

1. Student Works Painting places door knockers on adjacent homes when painting a client’s home.
2. They also place lawn signs in front of the homes where painting is occurring.
3. This all works very well except they misspelled the name of our street—it is ‘Zokol’ not ‘Zokel’—this is a bit of reverse marketing. See photo below.
4. This also works against the Window Medics people—especially them since they are pushing a 30 year guarantee on a ‘patended’ (sic) process.

http://www.dramatispersonae.org/EntrepreneurialistCultureFrontPage.htm

http://www.dramatispersonae.org/