MediaReleasePreparation2003
Example—Preparing a Media Release
Jamie Pold’s
What a Great Mind and Body Learning Experience
What is
newsworthy?
- Jamie has won the first ever Carleton University Sprott School of
Business Entrepreneurship Award for $4,000.
- Mountain Biking is an exciting sport—very telegenic.
- Jamie is among 20 new startups over the last three years from
Carleton’s new Entrepreneurship Track.
- Moms and Dads are constantly on the lookout for things to keep 15
to 18 year olds busy and productively occupied during the summer.
Jamie needs to draft a media release on his win. He
needs to look at some samples such as:
http://www.exploriem.org/NORTHPOLENETUS.DOC
http://www.exploriem.org/SaundersFarm.pdf
http://www.exploriem.org/FedericosGondolasMediaRelease.pdf
Jamie needs to include interesting quotes from the
competition judges including Professor Shaobo Ji, Ms. Rosemary Carter, Professor
John Callahan and Dr. Bruce Firestone.
Jamie needs to draft suggested quotes for his media
release, such as this one for Dr. Firestone:
"Jamie has charisma and in the business that he
is launching— a teaching business really— charm and a caring nature will help
him relate well to young people. Good luck, Jamie," Dr. Bruce M.
Firestone, Adjunct Research Professor,
Jamie needs to get a mentor ASAP and quote him or
her too.
Jamie needs to include an action photo of him in a
mountain bike race.
Before releasing his media bulletin, he needs to
establish a name for his new School and a basic web site too. This is so when
he releases it, Moms and Dads looking to sign their children up for a summer
camp can go right there and sign up.
He will need a telephone number and an answering
machine too so that folks can reserve a spot by phone and he’ll need a fax
machine as well since some people still use these things.
Reservations should also include a deposit of some
kind to hold their spot—something like 30%. So if it costs $350 per student for
the week, he would take $105 by cheque or credit card. The balance would be due,
say, May 1.
The
Intra-School Announcement:
We are pleased to report that Jamie Pold has been
awarded the first ever Sprott School Entrepreneurship Co-op Program Award for
$4,000. Jamie will use the funds to begin his new startup in the summer of
2003.
Mr. Pold will be building on his experience as a
competitive mountain bike enthusiast to begin a
Jamie will produce a report on his experiences for
September 2003 which will include:
1. his Business Model and Plan;
2. a case study based on his experiences;
3. an instructor's manual describing among other
matters what he has learned-- the lessons he has taken from the experience--
do's and don'ts;
4. internally prepared financial statements of his
results.
Congratulations, Jamie.
Jamie will also be drafting a media release about
his win, which will be available shortly.
Mr. Pold will join at least 20 other students from
the entrepreneurship track (http://www.dramatispersonae.org/EntrepreneurshipTrack.htm)
at
Bruce Firestone, Shaobo Ji, John Callahan and
Rosemary Carter
http://www.dramatispersonae.org/EntrepreneurshipCoopDescription.htm