Short Form Résumé of Dr. Bruce Murray Firestone, B. Eng. (Civil), M.Eng.-Sci., PhD.

Positions: Founder, Ottawa Senators Hockey Club and the Corel Centre; Adjunct Research Professor, School of Architecture, Faculty of Engineering and Design, Lecturer, Eric Sprott School of Business, Carleton University, Ottawa; Chair, M.H. Milford Holdings Inc., Blue Heron Storage Corporation, Manchester Development Corporation; Executive Director, Exploriem.org, Professional Entrepreneurs and Intrapreneurs Organization; Coach, DramatisPersonae.org.

Courses Taught- School of Architecture, Faculty of Engineering and Design, Carleton University, Ottawa: 77. 492 Enterprise of the City- Urban Economics, Urban Design, City-State Development and Sustainability, 77.450A Design Economics, 78.392D Real Estate and Development

Courses Taught- Eric Sprott School of Business, Carleton University, Ottawa: 42.491 and 92.491 Entrepreneurialist Culture, 42.360 Small Business Management

Awards: Winner, Educator of the Year Award, OCRI EduGala, Ottawa, 2002. Awarded Canada 125 Anniversary Honorary Medal.

Carleton University Program Development: Founder, LearnByDoing Program. Co-Founder, Magic From A Hat Lecture Series and Entrepreneurship Co-op Practicum Funding Program. Member, Sprott School of Business Committee for Entrepreneurship-- the Entrepreneurship Track at Carleton University. Researcher, Canadian Sustainability Laboratory-- Architectural Uses of Stereo Space and Sustainable Development.

Coaching: Startup and SME Advisor, Mentor and Coach for: gradeAstudent.com, Blue Heron Storage Corp, Envision Online Media, Federicos Gondolas, Digital Guard, HardStorage.com, Brymark.com, Villager Home Inc., Kosmic, CEO.TV, NobleOak.com, Students Design Clinic, Maple Leaf Design and Construction, OfficeServer.ca, Allan Mann Insurance, FAQ.TV, FuelIndustries.com, Ottawa Real Estate News, StreetPaddleTennis.com. Advisory Board Member, CanadArch.com.

Academic Background: PhD in Urban Economics from the Urban Research Unit of the Australian National University, Canberra, 1982. Master of Engineering-Science (Traffic and Transportation), University of New South Wales, Sydney, 1976. Bachelor of Civil Engineering, McGill University, Montreal, 1972. Also attended: Harvard University (Finance), University of Western Ontario (Economics) and Laval University, Quebec City (French). High School, Ashbury College, Ottawa: graduated 1967, age 15.

Other Positions Held: Vice President of Business Development, Maple Leaf Design and Construction, Former Director and Vice-Chair, Canadian Internet Registration Authority (CIRA) and Founding Member of CIRA's Marketing and Branding Committee. Former Executive Vice-President, Business Development, Momentous Corporation. Served on National Hockey League's Board of Governors, NHL Executive Advisory Committee, NHL Expansion Committee, NHL Marketing and Public Relations Committee, Kanata Economic Development Task Force, Ottawa International Airport Authority Planning Committee, Founding Director, Ottawa Art Gallery (Arts Court/Firestone Family Group of Seven Collection). Former Member, Ottawa 67s Advisory Board, 1998/99. Founding Chair, StreetPaddleTennis.com. Past Director, Terrace Corporation, S.C. Stormont Corporation. Former Publisher, Ottawa Business News; Consultant, Bureau of Management Consulting, Supply and Services Canada. Former Chair, Ottawa Rough Riders. Operations Research Engineer, Metropolitan Waste Disposal Authority, Sydney, Australia. Research Scholar, Australian National University, Canberra.

Sample Research and Writing: Urban Design, Development, Architecture, Engineering: Empirical Measurement of the Rate of Return of a University Education, Ottawa Vision 2002- A Focus on Self-Reliance. Speech to the Mayor's Breakfast April 18, 2002. Ottawa, Canada. Livable Cities and Social Harmony. Land's End- City Building Explained, City Vision, City-States and Economic Prosperity, Urban Sprawl- Are We Asking the Right Questions? Updating the Design of the 'Granny Flat' as a (Partial) Solution to the Affordable Housing Crisis, Development Economics and Entreprenurship, Democratic Abuse- Re-engineering Land Use Approvals Systems, Ontario Mayors Overlook Solution to Affordable Housing Crisis, Density and Land Values- Why NIMBY'ites are Wrong, Global Online Survey of Community Attitudes to Densification of Existing Neighborhoods, Negative Property Taxes and Nimby Mitigation. Interview with Hernando de Soto. Affordable and Web-Enabled Housing for the Third World, Affordable Housing in Africa, Gated Communities, Burbclaves, Segregation by Income and Social Unrest, Teamwork in the 10th Millennium B.C. Guidelines for Better Urban Design, The Kanata Town Centre- How to Jump Start the Project, Measuring the Value of Creativity- Value of a City's Treescape, Development Charges are Inequitable and Damage the Prospects for Building Affordable Housing. Indo-Canada Chamber of Commerce- the Way Ahead, The 'Highest and Best Use' Rule as a Principle for Organizing Cities, Towns and Villages Or Why Nimby'ites are Wrong to Oppose Higher Densities and Mixed Use- Dollars are Democrats, Negative Property Taxes and the Nimby Problem, Urban Catalysts, City Building and the Web, Maximizing Benefits from Waterfront Views, Land Speculators -- Market-Makers or Villains, Why you need a Personal Web Site. Marketing the Students Design Clinic, Guerrilla Marketing for a Design Firm. Critical Path Methodology for Kosmic. Saragasso City-- a City-StateThought Experiment, Neo Urbanist Design and Sustainability of the City. Analysis of Urban Water Supply Costs, PhD. Thesis, 1980; Creation of Distortion Free Price Index Deflator for Australia, 1979; Formulating Optimal Plans for the Transportation,Trans-shipment and Final Assignment of Solid Waste in the Sydney Metropolitan Region, Masters' Thesis, 1975.

Sample Research and Writing: Entrepreneurship and Business: The Bootstrap Entrepreneur, Address tothe First Annual Exploriem.org Symposium, How to Bootstrap yourself to entrepreneurial success in the 21st Century, Inaugural Lecture in the Magic From a Hat Lecture Series 2000, 25 Steps to Entrepreneurial and Personal Success, Internal Rates of Return (IRR), the power of leverage and goal setting using a Reverse IRR Model. Determining Core Competencies, Cold Calling-- How to Sell, Guerrilla Marketing (GM)-- Substituting Brains for Money in the Marketing Wars, GM Online Survey of Smartest (and Dumbest) ever GM. Guerrilla Marketing for CIRA (the Canadian Internet Registry Authority). Negative Cost Marketing, Negative Cost Marketing-- An example for an Architecture Firm. Sources of Bootstrap Capital and Finance, Bootstrap Capital Online Survey, Speech to the Kiwanis Club of Ottawa-- Entrepreneurship, Development and Sustainability; Ordered Thinking-- the Role of Creativity in Business Success, Entrepreneurialist Culture Quotient Test, the Art of Pricing, P=M=B, Politics, Media and Business Form An Identity, Create Your Own Clients for a web developer, Score your own Web Site, GM for CU's Students Design Clinic, Getting the Business Model Right for Startups, 'Pixie Dust'- the Magic that Really Makes your Business Work, Anti-Pixie Dust: What Others Got Really Wrong in their Business Models. Scoring Business Models, the Business Model Scoring Test, Stupid Market Studies and GM Research, Guerrilla Marketing for the Canadian Internet Registration Authority- a Business Plan, Solution Selling-- Law Firm Model, Solution Selling-- Toyota Model, Win-By-Losing Sales Model. Market by Media Release, Trade Up-- Selling Your Business, The Internet is Eating a Hole in the World Economy, Some Simple Rules to Start your Entrepreneurial Career With, Why Businesses Fail, Why you need a Personal Business, Truth/Smart Truth in a Litigious Society, Pioneers Get Shot At, Why Media Attention is a Double Edged Sword. The Ethics of Pre-selling. Case Studies: Transitus Sign Company, How the Ottawa Senators were Born, Dunrobin Lake-- residential real estate development, Robertson Mews-- mixed use development and others. How the Promotions Industry Missed the Boat.

Other Writings and Intellectual Property: Probability Theory, Prediction and the Stanley Cup-- Why the New Jersey Devils won the 7th game of the final series versus the Mighty Ducks of Anaheim 2002/2003, Utility Patent granted (aerodynamic surfaces for flying discs). Design Patent granted (automotive signage). Inventor, Apple Tree Harvest Tool, teaching the Power of Positive and Negative Numbers to Young Children: Bananas, Burger Wars, LED light strings.

Real Estate and Development Projects Include: Terrace Corporate Centres, Presidential Executive Travel Apartments, Trails of Dunrobin, Dunrobin Plaza, Robertson Mews, Dunrobin Lake, Kennedy Meadows, West Terrace and the Palladium lands development, Ottawa Botanic Garden Society, March 417 Park (New Ottawa Water Park, Golfland and Motel and Travel Centre), Earl Grey and Blue Heron (Kanata) Co-op, Ottawa Senators Foundation, Ottawa Real Estate News. Design and development participation- Corel Centre (650,000 square foot sports and entertainment complex); Cinema en Plein Air; Royal Bank Pavilion (60,000 square foot retail and office); BDO Centre (100,000 square foot office and retail); Briarbrook (850 home subdivision); Robertson Mews (mixed use project, 300+ high, medium and low density residential units and retirement dwelling units); Dunrobin Village (mixed use- commercial, medium and low density residential), Villager III Affordable Housing Project.

Personal Interests: Chair, Bruce M. Firestone Atom Invitational Hockey Tournament. Sports: running, tennis, sailing, paddle tennis, skiing, hockey, ultimate, canoeing, dragon boat racing. Dragonboat Team 2000. Story of Team 2000. The 'Misfits' 2001. Hobbies: reading, writing, inventing, creating, starting new enterprises, city-building, educating, collecting Canadian and American art. Born: December 4, 1951. Married: Dawn Marie MacMillan. Five children: Andrew, Rachel, Miriam, Matthew and Jessica.

Charities Supported: CHEO Foundation, Christie Lake Camp for Kids, Max Keeping Foundation, Minor Hockey, Muscular Dystrophy, Ottawa Senators Foundation, National Capital Alpine Ski Team, Ottawa Rotary Club, Queensway Carleton Hospital.

Please contact: (613) 270-9629.

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