ADM3396 Entrepreneurialist Culture:
How
to Make More Money, Create Great Products and Services and Have More Real Job
Security
Do you want to learn the difference
between having a JOB and creating significant value for yourself and your
family in a business that you own and control—value that can provide you the
freedom and security to realize your lifetime goals? Then join Dr. Bruce M. Firestone*,
Founder of the Ottawa Senators and Entrepreneur-in-Residence at the School of
Management, University of Ottawa in ADM3396, Seminar in Administration: Entrepreneurialist Culture—How to Bootstrap Yourself
to Business Success in the 21st Century**.
Dr. Bruce M.
Firestone, B. Eng. (Civil), M. Eng.-Sci., PhD.)
"An entrepreneur is someone who is confident that they can produce two
dollars of revenue for every dollar that any fool could generate."
What is the number one reason people
decide to become entrepreneurs? A) To make more money? B) To be their own boss?
C) Because they can’t get any other type of work? D) Because they believe they
can create more interesting work for themselves than others can create for
them? The answer is D).
Entrepreneurs believe in themselves; they
have confidence that they can create great new products and services and, in
the process, create new enterprises that will outlast them. They are driven to
put their creative energies to optimal use.
Being a successful entrepreneur (or
intrapreneur) allows them to exercise greater control over their own
destiny—both professional and financial. Many people think that having a JOB is
more secure but entrepreneurs and intrapreneurs think that real security comes from the skills, knowledge, training,
creativity and experience you possess and they know that you can be laid off
from any JOB at any time.
Entrepreneurialist Culture is not just
relevant to business and engineering students contemplating starting their own
businesses. It is just as relevant to people who intend to seek employment
within large companies or, indeed, are going to enter public service or, work
with NGOs (Non Governmental Organizations), charities, museums, hospitals,
universities, public school administration and the like. These people are
called intrapreneurs. Great organizations in any field need creative,
determined "heroes": self-starters and independent-minded
intrapreneurs who think outside the box, who have the courage to pioneer new
ways of doing things. These intrapreneurs are the people who get their new
projects green-lighted and they get promoted too. Artists, architects, writers,
musicians and other creative persons are also entrepreneurs and they can
benefit from studying entrepreneurship so that 'death isn't a career move' for
them; that is, they can learn how to get
rich while they’re still alive.
Learn how to:
1. Select the right idea for your next
startup;
2. Create business models for the 21st
Century that produce great results—so that the harder you work, the more money
you make;
3. Add differentiated value and ‘pixie dust’
to your business models;
4. Self-capitalize (bootstrap) the new
enterprise so that you end up owning it and not a VC firm or other investors or
partners;
5. Use smart marketing (guerrilla marketing)
so you can acquire customers and clients cost effectively;
6. Mass customize products and services using
the Internet so that, for the first time in history, you can get custom outputs
from standard inputs;
7. Reverse out some of the work to your
clients, customers and suppliers using the Internet so that you create a
scalable enterprise that can produce more value than if you had a JOB;
8. Find pre-launch and launch customers and
sell, sell, sell;
9. Execute expertly;
10. Make your own rules;
11. Exercise leadership;
12. Compete effectively with hard charging
entrepreneurs in China, India and other Tigers by having a business model that
can not be easily duplicated or dislodged and gives you a lasting, sustainable
competitive advantage and concession or franchise.
Study new enterprise formation and analyze
case studies to learn what others did right and what they did wrong.
Participate in and win real cash in the
new Business Model Competition*** and also in the Wes Nicol Competition**** for
even more cash.
And remember: “An Entrepreneur
is someone who would rather beg for forgiveness than ask for permission,” Anon.
For more information, contact: Bruce
Firestone 613.270.9629 or bmfirestone@exploriem.org.
* (http://www.dramatispersonae.org/ShortFormResumeParsed.htm)
** (http://www.dramatispersonae.org/EntrepreneurialistCultureFrontPage.htm)
***
(http://www.dramatispersonae.org/BusinessModelCompetition/DescriptionUOBizModelCompetition.htm)