September 5, 2001
Synopsis: "Being a successful entrepreneur or intrapreneur (i.e., an entrepreneur inside a larger corporate structure) will allow you greater control over your own destiny - both professional and financial. Do you want to learn how? Join Professor John R. Callahan and Dr. Bruce M. Firestone in Courses 42.360 and 42.491 to: 1) study entrepreneurs and entrepreneurial companies, 2) learn to write a business plan, 3) learn bootstrap financing, 4) learn guerilla marketing, and 5) master the steps to entrepreneurial success. Take either course individually (42.360 in the fall, 42.491 in the winter) or, even better, both as an integrated package. Students from Business, Commerce, Finance, Engineering, Architecture and other fields can learn the difference between having a j.o.b. and creating significant value in a business -- value that can provide you the freedom and security to realize your lifetime goals. You will hear top business executives describe what they did to achieve success. You will also be expected to contribute to knowledge in the under-researched and under-explored field of entreprepreneurialist culture and success." |
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